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All Journal Jurnal Bisnis, Manajemen, dan Ekonomi Solusi: Jurnal Kajian Ekonomi dan Bisnis Jurnal Ekonomi dan Teknik Informatika Jurnal Manajemen Bisnis dan Terapan
Rustam, Kuswadi
Politeknik Sawunggalih Aji Purworejo
Computer Science & IT Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Kepuasan Masyarakat Terhadap Pelayanan 27 Puskesmas di Kabupaten Mojokerto Berdasarkan Indeks Kepuasan Masyarakat Rustam, Kuswadi
Kajian Ekonomi dan Bisnis Vol. 15 No. 2 (2020)
Publisher : Jurnal Solusi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v15i2.74

Abstract

The Measurement of community satisfaction in the healthy sector is an important element in the evaluation of the performance of the Govermnent in Mojokerto Regency. In this case, the Public Health Centre (PHC) should become a public institution based on community-based services which is the best, efficient, and more effective. For this reason, research on the level of satisfaction of PHC in Mojokerto is aimed to determine the correlation among satisfaction index and the community expectations in a PHC services in Mojokerto Regency. The method was used is a qualitative descriptive, the research is designed to combines qualitative and quantitative data. The object of the research is the people who use the PHC in 27 sub-districts in Mojokerto district. The sampling technique used in this study was purposive accidental sampling at the research location with 150 respondents per PHC location. Respondent data collection was carried out by interview and questionnaire techniques. the obtained data then calculated the weighted average value, community satisfaction index (IKM) and conversion in the form of a table of perception and IKM values. The results of the analysis show that the highest average conversion value of each service element of the 27 PHC is the conversion value of the cost / tariff element (U4) of 89.01 or reaches the service quality value is A. While the lowest average conversion value is the service element of complaint handling. (U4) 84.40, is in the value of service quality is B, while the other 20 of other PHC status is Good IKM.
Analisis Kepuasan Masyarakat Terhadap Pelayanan 27 Puskesmas di Kabupaten Mojokerto Berdasarkan Indeks Kepuasan Masyarakat Kuswadi Rustam
HOME Vol. 15 No. 2 (2020)
Publisher : Jurnal Solusi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v15i2.74

Abstract

The Measurement of community satisfaction in the healthy sector is an important element in the evaluation of the performance of the Govermnent in Mojokerto Regency. In this case, the Public Health Centre (PHC) should become a public institution based on community-based services which is the best, efficient, and more effective. For this reason, research on the level of satisfaction of PHC in Mojokerto is aimed to determine the correlation among satisfaction index and the community expectations in a PHC services in Mojokerto Regency. The method was used is a qualitative descriptive, the research is designed to combines qualitative and quantitative data. The object of the research is the people who use the PHC in 27 sub-districts in Mojokerto district. The sampling technique used in this study was purposive accidental sampling at the research location with 150 respondents per PHC location. Respondent data collection was carried out by interview and questionnaire techniques. the obtained data then calculated the weighted average value, community satisfaction index (IKM) and conversion in the form of a table of perception and IKM values. The results of the analysis show that the highest average conversion value of each service element of the 27 PHC is the conversion value of the cost / tariff element (U4) of 89.01 or reaches the service quality value is A. While the lowest average conversion value is the service element of complaint handling. (U4) 84.40, is in the value of service quality is B, while the other 20 of other PHC status is Good IKM.
STUDI PENGEMBANGAN EKONOMI LOKAL KOTA BOGOR BERBASIS PRODUK UNGGULAN DAERAH DENGAN ANALISIS SWOT Kuswadi Rustam; Rachmat Subarkah
Kajian Ekonomi dan Bisnis Vol. 16 No. 2 (2021)
Publisher : Jurnal Solusi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v16i2.98

Abstract

The processing industry contributed 19% of GRDP in 2010 - 2017 the second largest after the trade and retail sector, this reflects the city of Bogor as a tourism area and residential area because it forms the largest GRDP of the four sectors. Thus, local economic development planning focuses on the processing industry. the processing industry, which is indeed mostly processed products typical of the city of Bogor, with commodities obtained from the FGD results, including typical culinary delights, processed food, fashion, footwear, and handicrafts. Local Economic Development is expected not only to solve economic problems, but also other aspects of development, namely improving the quality of development and improvement in local communities. Therefore, through a study of local economic development in Bagor City based on Regional Leading Products with the PUD assessment method based on twelve indicators and SWOT analysis with the aim of finding superior local economic products and determining the strategy for developing the Local Economy. This research approach is using a questionnaire, collecting primary and secondary data, through interviews, qualitative (but still measurable), document studies, and Focus Group Discussions (FGD). The city of Bogor has great local economic potential that is able to have a big impact on the regional economy. Some commodities in the city of Bogor, such as the rubber processing industry into footwear products that are able to open job vacancies for the surrounding community with an average workforce of 3-7 workers. There are five commodities that have the potential to be used as a foundation for the development of the local economy, namely commodities, culinary specialties, metal craft fashion, batik crafts, and footwear. through several development strategies of each commodity as a result of this study
ANALISIS PENGEMBANGAN DAN KELAYAKAN USAHA OBAT TRADISIONAL JAMU MASYARAKAT KABUPATEN KULONPROGO Kuswadi Rustam
Kajian Ekonomi dan Bisnis Vol. 17 No. 1 (2022)
Publisher : Jurnal Solusi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v17i1.119

Abstract

On the economic side, the herbal medicine industry has contributed greatly to national income, increasing people’s welfare and providing employment opportunities. Approximately 99% of herbal ingredients are domestic products and are considered capable of bringing a significant multiplier effect in economic growth in Indonesia, starting from the upstream sector (agriculture) to the downstream sector which includes industry and trade. However, along with the incessant variety of medicines (pharmaceuticals and imported herbal medicines) that are circulating and appear to be attractive to the public, it is not impossible that the demand for herbal medicines as traditional medicines in the last five years has tended to decline. Considering that herbal medicine is a product of the nation’s cultural heritage and has contributed greatly to the creation of domestic workers, the herbal medicine industry, which incidentally is a small and medium industry, must continue to exist amid increasingly fierce competition. Kulonprogo Regency has quite a number of diverse herbal and traditional medicinal plants businesses, most of which are classified as UMKM.. In general, the business diversity is divided into four types of businesses, namely, (1). Liquid herbal medicine business; (2). Herbal medicine business; (3). Herbal dipping business; and (4). Business of herbal tablets/capsules. In order to survive, they need to find some business strategy development to remain viable and profitable. Based on these problems, it is necessary to research the Feasibility and Development Analysis of the Traditional Herbal Medicine Business of the Kulonprogo Regency, with the aim of finding several development strategies and business feasibility. The sample was randomly selected as many as 30 traditional herbal medicine business actors in Kulonprogo Regency. Through the results of the SWOT analysis, there are several business strategies, including (1). Increasing the scale of production and business scale, (2). Following the development of market trends, (3). Marketing innovation and market expansion. (4). Development of licensing legality (certification), such as the legality of an official distribution permit, and being under the guidance of the health office/BPOM. Meanwhile, based on the business feasibility analysis using the Payback Periode (PP) and Benefit Cost Ratio (B/C) method, the liquid herbal medicine business, the brewed herbal medicine business, the dipping herbal medicine business, and the herbal tablet business, capsules are feasible
Analisis Potensi Penerapan Badan Layanan Umum Daerah Balai Benih Pertanian Barongan Berdasarkan Kinerja Keuangan Kuswadi Rustam; Damar Eko Cahyono
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v4i1.996

Abstract

The Government of Bantul Regency has a strong push for implementing the Badan Layanan Umum Daerah (BLUD) at the Benih Pertanian Barongan because, in principle, BLUD is based on the principles of efficiency and productivity. On this basis, a Research Analysis of the Potential of the Implementation of the Regional Public Service Agency was carried out at the Balai Benih Pertanian Barongan to know the potential of the Balai Benih Pertanian Barongan in fulfilling the three BLUD requirements, namely substantive requirements, technical requirements, and administrative requirements. This study uses a descriptive method with a qualitative and quantitative approach. Data analysis analyses technical requirements, including public service performance and financial performance. The analysis results show that the potential for implementing BLUD at the Balai Benih Pertanian Barongan meets the technical requirements, especially regarding public service performance and financial performance. This is indicated by the Indeks Kepuasan Masyarakat (IKM) category (category A) and healthy financial performance achievements. Besides that, it has also fulfilled the substantive and administrative requirements, and this is shown that the Balai Benih Pertanian Barongan as a work unit under the SKPD of the Agriculture and Forestry Service of Bantul Regency is following the definition intended by Permendagri No. 61 of 2007, namely (a). The Balai Benih Pertanian Barongan organizes public services related to goods and public services, which have several tasks and functions of managing agricultural seeds and providing superior quality seeds and (b). Operational in nature in organizing public services that produce semi-public goods/services (quasi-public goods). That the provision of rice seeds is not only carried out by the Balai Benih Pertanian Barongan, but several private parties or the public can also provide them
ANALISIS POTENSI KELOMPOK WANITA TANI OLAHAN PANGAN DI KABUPATEN BANTUL Rustam, Kuswadi
Jurnal Ekonomi dan Teknik Informatika (JNETI) Vol 11 No 1 (2023): JURNAL EKONOMI DAN TEKNIK INFORMATIKA
Publisher : Politeknik Sawunggalih Aji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37601/jneti.v11i1.227

Abstract

Food processing groups. in Bantul Regency it is dominated by the Women Farmers Group (KWT). Until now, the number of KWT registered at BKP3 Bantul Regency is 275 KWT, generally they are engaged in local food processing such as traditional food and its preparations. Therefore, it is hoped that the existence of KWT can provide great potential in the agricultural sector and can also support food self-sufficiency in the Bantul Regency Region. However, in its development, KWT has several weaknesses, including: (1) limited market, (2) relatively low quality and not durable, (3) unattractive appearance because the packaging is still simple and not informative, resulting in lack of selling value and competitiveness, therefore it is necessary to analyze the potential of women's groups of processed food farmers in Bantul Regency, with the aim of knowing the potential and identifying problems of KWT food processing in Bantul Regency. The method of determining the research object was carried out purposively (purposive method), namely in the Bantul district in the Food Processing Farmer Women's Group which was recorded at BKP3 Bantul Regency, considering that the majority of active groups that process various food ingredients in Bantul Regency are KWT. Random sampling at several KWTs in seventeen Districts of Bantul Regency. While the determination of respondents is done by random sampling or randomly. The results of the study show that the KWT institution illustrates that members act according to their way but are willing/able to take advantage of the opportunities that exist with diverse backgrounds, both their level of ability, knowledge and personality. It can be seen that the majority of them have actively processed various food ingredients, especially for food sources substitute carbohydrates for rice. Even though KWT capital is relatively small, only around IDR 1,000,000 – IDR 2,500,000 or an average of IDR 2,000,000 for each group, economically, their productivity is high, this can be seen from the amount of production produced in one year, ranging from 1,800 kg – 3,600 kg. kg or an average of 2,750 kg.
A ANALISIS BAURAN PEMASARAN DALAM MINAT BELI PRODUK IGOOD COFFEE Subarkah, Rahmat; Rustam, Kuswadi; Halimah, Nur
Jurnal Ekonomi dan Teknik Informatika (JNETI) Vol 12 No 1 (2024): Jurnal Ekonomi dan Teknik Informatika
Publisher : Politeknik Sawunggalih Aji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37601/jneti.v12i1.263

Abstract

The level of competition in the world of marketing is very tight, making every company always try to be able to increase market share and reach new consumers. Companies must be able to determine the right marketing strategy. Igood Coffee is one of the MSMEs in Purworejo Regency who has just started his business and needs a marketing strategy to boost product sales. This research was conducted to find out more about the effect of the marketing mix (product, price, promotion, and place) on purchasing decisions for Igood Coffee products, either partially or simultaneously. The approach was carried out using a simple random sampling method to take 42 respondents as a sample. In the instrument test using validity and reliability tests. Data analysis technique using multiple linear regression. The results showed that the product variables and place variables had a positive and significant effect on purchasing decisions for Igood Coffee products, while price variables and promotion variables did not have a significant effect on purchasing decisions. Based on the test results it is also known that simultaneously there is a positive and significant influence between the marketing mix (product, price, promotion, and place) on purchasing decisions for Igood Coffee products. Therefore, Igood Coffee must pay attention to pricing and promotion by optimizing social media. In addition, Igood Coffee must maintain product quality and offer good service facilities to influence purchasing decisions and interest in buying Igood Coffee products.
F FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PENGGUNAAN SISTEM INFORMASI ADMINISTRASI KEPENDUDUKAN DI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KABUPATEN PURWOREJO Rustam, Kuswadi; Affan, Junaidi; Setya Budi, Surawan
Kajian Ekonomi dan Bisnis Vol. 19 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v19i2.215

Abstract

This research aims to test and analyze the influence of employee satisfaction factors at the population and civil registration services on the use of the population administration information system in Purworejo Regency. This type of research is quantitative research using primary data by distributing questionnaires. The sample used was 40 employee respondents who used the population administration information system. The data obtained was processed using SPSS version 22. Data analysis techniques used validity and reliability tests. multiple linear regression test, T test, and F test. The results of this research show that 1) system quality (X1) partially has a significant effect on employee satisfaction with a t test result of 3.481. 2) information quality (X2) partially has a significant effect on employee satisfaction with a t test result of 3.923. 3) service quality (X3) partially has a significant effect on employee satisfaction with a t test result of 3.775. 4) partial use of (X4) has no significant effect on employee satisfaction with a t test result of -1.043. 5) net benefits (X5) partially have no significant effect on employee satisfaction with a t test result of -1.608. For the f test, the significance value for the influence of system quality (X1), information quality (X2), service quality (X3), usage (X4), and net benefits (X₅), simultaneously on Y is 0.000 < 0.05 and the f value count 7,720 > f table 2,650, so it can be concluded that there is an influence of system quality (X1), information quality (X2), service quality (X3), usage (X4), and net benefits (X₅), simultaneously on employee satisfaction Y
MEMAHAMI PENGARUH SHORT VIDEO CONTENT TIKTOK TERHADAP USER ENGAGEMENT: PERAN MEDIASI COGNITIVE ABSORPTION PADA GEN Z KABUPATEN KLATEN Hadi, Abdulhadi; Affan, Junaidi; Rustam, Kuswadi
Kajian Ekonomi dan Bisnis Vol. 20 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i1.238

Abstract

Abstract This study investigates the impact of TikTok short video content on user engagement among Gen Z in Klaten County, Indonesia, with cognitive absorption serving as a mediating variable. TikTok, a short-video platform renowned for its brief, engaging, and algorithmically personalized content, has witnessed exponential growth, particularly among younger users. The study involved 120 active TikTok users aged 18-26. The analysis utilized SmartPLS software to assess the validity and reliability of the measurement model, followed by an evaluation of the structural model. The results demonstrate that short video content significantly influences user engagement both directly and indirectly through cognitive absorption. Cognitive absorption, marked by focused involvement, temporal dissociation, and heightened enjoyment, acts as a significant mediator. This study concludes that TikTok's content not only entertains but also enhances user engagement by improving the overall user experience. This research contributes to the understanding of digital media interaction by integrating psychological mechanisms into the study of user engagement on short video platforms
ANALISIS PERENCANAAN TAMAN KERAJAAN NUSANTARA SEBAGAI POTENSI WISATA DI KABUPATEN KULONPROGO Kuswadi Rustam
Jurnal Manajemen Bisnis dan Terapan Vol. 1 No. 2 (2023): MEISTER Juli 2023
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v1i2.742

Abstract

Data Dinas Pariwisata menunjukkan, wisatawan yang singgah di Yogyakarta untuk waktu yang lama masih sangat kurang. Kekurangan inilah yang akan ditambal dengan adanya destinasi wisata baru yang akan membuat wisatawan lebih lama tinggal di Yogyakarta. Untuk itu dilaksanakan penelitian analisis perencanaan taman kerajaan nusantara sebagai potensi wisata di Kabupaten Kulonprogo dengan tujuan mengetahui potensi wisata dan menemukan strategi terkait dengan rencana TKN di Kabupaten Kulonprogo. Metode penelitian ini menggunakan pendekatan kualitatif dan kuantitatif dengan sampel individu yang dianggap ahli dan kompeten seperti aparat pemerintah daerah terkait, kelompok masyarakat terkait dan tokoh masyarakat setempat. Terpilih sebanyak 21 responden yang ditentukan secara sengaja (purposive). Analisis data menggunakan analisis diskriptif dan analisis SWOT dan matriks analisis SWOT. Hasil pembahasan diperoleh total IFAS lebih kecil dari EFAS, artinya secara keseluruhan faktor internal memiliki nilai strategi yang lebih rendah. Untuk itu, dalam menyusun strategi perencanaan pembangunan TKN, sebaiknya lebih memperhatikan faktor internal. Di sisi lain nilai Strenght (S) lebih besar dari Weakness (W) dengan selisih 1,26 dan nilai Opportunity (O) lebih besar dari Threat (T) dengan selisih 0,11. Dengan demikian alternatif pilihan strategi yaitu menggunakan kekuatan dengan memanfaatkan peluang atau disebut dengan strategi agresif. Dengan demikian perencanaan TKN di Kabupaten selain menjadi potensi daya tarik wisata di Kabupaten Kulonprogo dapat pula menjadi potensi terangkatnya kearifan lokal sosial, budaya dan ekonomi sehingga akan menjadi potensi peningkatan kesejahteraan masyarakat dan potensi peningkatan PAD Kabupaten Kulonprogo.
Co-Authors Affan, Junaidi Cahyono, Damar Eko Hadi, Abdulhadi Nur Halimah Rachmat Subarkah Rahmat Subarkah Setya Budi, Surawan