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All Journal Jurnal Manajemen Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen Inovasi Jurnal Multidisiplin West Science Jurnal Pengabdian Bakti Akademisi Jurnal Ilmiah Manajemen Inovasi Bisnis dan Strategi
Syarifah Evi Zuhra
Department Of Management, Faculty Of Economics And Business, Universitas Syiah Kuala, Aceh
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH HARGA DAN KUALITAS LAYANAN TERHADAP MINAT PEMBELIAN ULANG YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PENGGUNA APLIKASI MAXIM DI BANDA ACEH Hafiz Arief Virulian; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 8, No 1 (2023): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v8i1.19855

Abstract

This study aims to examine the effect of Price and Service Quality on Repurchase Interest mediated by Customer Satisfaction on Maxim application users in Banda Aceh. The sampling method in this study used purposive sampling with 105 respondents. Methods of Analysis using Path Analysis method or Path Analysis to determine the effect of all the variables involved. The results showed that Price and Service Quality had a positive and significant effect on Repurchase Interest and Customer Satisfaction had a positive and insignificant effect on Repurchase Interest. Furthermore, Customer Satisfaction does not have a partial mediation relationship between Price and Service Quality on Repurchase Interest.
The Customer Perceived Orientation Effect on Perceived Value and Customer Satisfaction and Its Influence on Customer Trust Halimatussakdiah Halimatussakdiah; Irma Suryani; Syarifah Evi Zuhra
Jurnal Manajemen Bisnis Vol 14, No 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.14615

Abstract

Research aims: The purpose of this research is to examine the impact of customer-perceived orientation (CPO) on customer-perceived value (CPV) and customer satisfaction (CS) and its influence on customer trust (CT) in Islamic banks.Design/Methodology/Approach: The study employed a quantitative research design with a descriptive survey. Data from 270 Islamic bank customers were analyzed using Structural Equation Modeling Analysis of Moment Structure (SEM-AMOS).Research findings: Based on the findings, CPO significantly affected CPV and CS. Furthermore, CS and CPV also had a significant impact on CT.Theoretical contribution/originality: The study strengthens the body of knowledge on customer perceived orientation, perceived value, satisfaction, and trust.Practitioner/Policy implication: The research highlights the significance of the investigated variables and guides policymakers and scholars.Research limitation/Implication: Several limitations could be identified. Firstly, primary data were collected cross-sectionally so that future studies can apply longitudinal research to understand investigated variables better. Secondly, the small sample size of 270 consumers may not be recommended to generalize a vast population. For future research, it is suggested that the proposed model be validated with a larger sample size.
PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TIKTOK SHOP DI BANDA ACEH DENGAN KEPERCAYAAN SEBAGAI VARIABEL MEDIASI Atika Mardhiyah Simamora; Syarifah Evi Zuhra
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 8, No 3 (2023): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v8i3.25671

Abstract

This study aims to see the effect of perceived ease of use, and perceived risk on Tiktok Shop consumers in Banda Aceh with Trust as a mediating  variable. The sample used in this study was the Banda Aceh community who had made a purchase at the Tiktok Shop at least once, totaling 210 respondents. Data collection equipment used in this study is a questionnaire. The sampling technique used was purposive sampling technique. The analytical method used is Structural Equation Modeling (SEM). Based on the results of the SEM analysis, it was identified that perceived ease of use did not affect trust in Tiktok Shop consumers in Banda Aceh, perceived risk influences trust in Tiktok Shop consumers in Banda Aceh, perceived ease of use did not affect purchasing decisions in Tiktok Shop consumers in Banda Aceh, perceived risk influences purchasing decisions in Tiktok Shop consumers in Banda Aceh, trust influences purchasing decisions in Tiktok shop consumers in Banda Aceh, there is no effect of perceived ease of use on purchasing decisions with trust as a mediating variable on Tiktok Shop consumers in Banda Aceh and there is influence perceived of risk on purchasing decisions with trust as a mediating variable for Tiktok Shop consumers in Banda Aceh.
Optimizing the Management of Gampong-Owned Enterprises (BUMDes) Faisal, Faisal; Zuhra, Syarifah Evi; Murkhana, Murkhana; Adam, Muhammad; Mahdani, Mahdani; Musnadi, Said; Kesuma, T. Meldi; Siregar, M. Ridha; Humaira, Radhia; Syahrizal, Teuku Muhammad
Jurnal Pengabdian Bakti Akademisi Vol 1, No 2 (2024): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v1i2.39029

Abstract

This service activity is carried out to provide education related to optimizing management of Village/Gampong-Owned Enterprises which aims to improve the village economy by increasing community efforts in managing the village's economic potential. The aim of this service program is to assist the community in optimizing Village-Owned Enterprises (BUMDes) by strengthening BUMDes management capabilities so that they can be run sustainably and professionally. This is done by providing assistance and training to BUMDes administrators and members in terms of business management, finance, marketing and entrepreneurship as well as in aspects of compliance with statutory regulations in managing village potential. The events carried out in this activity are in the form of workshops with education related to the material needed in managing BUMDes as well as other events that can provide education and also help the community achieve the maximum village economy.
Pengaruh Self Service Technology (SST) terhadap Customer Loyalty yang Dimediasi oleh Customer Satisfaction Maulidia, Annisa; Zuhra, Syarifah Evi
Manajemen Inovasi Bisnis dan Strategi Vol 2, No 1 (2024): Juni
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v2i1.39655

Abstract

This research aims to measure the influence of Self Service Technology (SST) on Customer Loyalty mediated by Customer Satisfaction in Kopi Kenangan customers in Banda Aceh City. The sample used in this research was Kopi Kenangan customers who had made purchases through the Kopi Kenangan application at least twice and were located in Banda Aceh City. The respondents in this research were 160 respondents. The sampling technique used was Purposive Sampling. Data analysis uses the Structural Equation Modeling (SEM) model with the analysis method using Confirmator Factor Analysis (CFA) using the AMOS program tools.The research results show that Self Service Technology (SST), Customer Satisfaction and Customer Loyalty at the Kopi Kenangan outlet in Banda Aceh City are good. Self Service Technology (SST) influences Customer Loyalty, Self Service Technology (SST) influences Customer Satisfaction, Customer Satisfaction influences Customer Loyalty, and Customer Satisfaction partially mediate the influences of Self Service Technology (SST) on Customer Loyalty.
The Customer Perceived Orientation Effect on Perceived Value and Customer Satisfaction and Its Influence on Customer Trust Halimatussakdiah, Halimatussakdiah; Suryani, Irma; Zuhra, Syarifah Evi
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.14615

Abstract

Research aims: The purpose of this research is to examine the impact of customer-perceived orientation (CPO) on customer-perceived value (CPV) and customer satisfaction (CS) and its influence on customer trust (CT) in Islamic banks.Design/Methodology/Approach: The study employed a quantitative research design with a descriptive survey. Data from 270 Islamic bank customers were analyzed using Structural Equation Modeling Analysis of Moment Structure (SEM-AMOS).Research findings: Based on the findings, CPO significantly affected CPV and CS. Furthermore, CS and CPV also had a significant impact on CT.Theoretical contribution/originality: The study strengthens the body of knowledge on customer perceived orientation, perceived value, satisfaction, and trust.Practitioner/Policy implication: The research highlights the significance of the investigated variables and guides policymakers and scholars.Research limitation/Implication: Several limitations could be identified. Firstly, primary data were collected cross-sectionally so that future studies can apply longitudinal research to understand investigated variables better. Secondly, the small sample size of 270 consumers may not be recommended to generalize a vast population. For future research, it is suggested that the proposed model be validated with a larger sample size.
Perceived Value Sebagai Pemediasi Hubungan Antara Pengaruh Brand Image dan Hedonic Shopping Terhadap Purchase Decision The Body Shop Zuhra, Syarifah Evi; Amalia, Rizki; Rahmani, Syifa Rizkika
Jurnal Multidisiplin West Science Vol 4 No 12 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i12.3252

Abstract

Studi ini bertujuan menganalisis pengaruh Brand Image dan Hedonic Shopping terhadap Purchase Decision, dengan Perceived Value sebagai variabel mediasi pada Konsumen produk The Body Shop di Kota Banda Aceh. Sampel ditentukan melalui purposive sampling sehingga didapatkan 152 konsumen The Body Shop. Analisis data melalui Partial Least Square (PLS) guna memahami pengaruh antar variabel. Hasil studi menyatakan Brand Image dan Hedonic Shopping memengaruhi Purchase Decision. Selain itu, Perceived Value terbukti memengaruhi purchase decision. Uji indirect effect membuktikan perceived value berperan sebagai mediasi yang signifikan pada pengaruh brand image dan hedonic shopping terhadap purchase decision.
Co-Authors Atika Mardhiyah Simamora Dinah Mahirah Faisal Faisal Farah Mutia Sari Hafiz Arief Virulian Halimatussakdiah Halimatussakdiah Halimatussakdiah Halimatussakdiah Humaira, Radhia Irma Suryani Irma Suryani Kesuma, T. Meldi Mahdani, Mahdani Maulidia, Annisa Muhammad Adam, Muhammad Muhammad Zaki Mubarak Muhammad Zasqi Anbiya Murkhana, Murkhana Rahmani, Syifa Rizkika Raihanum Putri Rizki Amalia Rizqullah Rizqullah Said Musnadi Siregar, M. Ridha Syahrizal, Teuku Muhammad