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ANALISIS PENGARUH KUALITAS, FITUR, DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN HONDA GENUINE PARTS DI JUN’S MOTOR SURABAYA Ahmadi, Edy Anas
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 6 No 2 (2020): DESEMBER 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v6i2.172

Abstract

Persaingan di dunia bisnis saat ini semakin ketat. Hal ini juga dirasakan para pelaku bisnis bidang otomotif seperti Jun’Motor. Penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh kualitas produk, fitur, dan desain produk terhadap kepuasan pelanggan. Metode pengambilan sampel yang digunakan adalah simple random sampling. Sampel dalam penelitian ini adalah 30 orang pelanggan dari Jun’s Motor dan kemudian dilakukan analisis terhadap data yang diperoleh dengan menggunakan analisis data secara kuantitatif dan kualitatif. Hasil penelitian secara kuantitatif ditunjukkan dengan persamaan: Y = -0,712 + 0,458X1+ 0,088 X2+ 0,538 X3. Pengujian hipotesis menggunakan uji t menunjukkan bahwa dua variabel independen kualitas dan desain produk berpengaruh positif dan fitur berpengaruh negatif secara parsial terhadap variabel dependen keputusan pembelian. Kemudian melalui uji F dapat diketahui bahwa ketiga variabel independen yang diteliti secara simultan berpengaruh terhadap variabel dependen keputusan pembelian.
ANALISIS TREND PENERIMAAN DAN EFEKTIVITAS PAJAK HOTEL DAN PAJAK RESTORAN DI KABUPATEN BOJONEGORO TAHUN 2016- 2020 (Studi Kasus pada Dinas Pendapatan Daerah Kabupaten Bojonegoro) Ahmadi, Edy Anas
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 8 No. 2 (2020): Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v8i2.202

Abstract

This research aims to analysis receipts trend, effectiveness of hotel tax and restaurant tax at Bojonegoro Regency of 2016 to 2020. Hotel tax and restaurant tax is one of element ( PAD).The data used in this secondary. The secondary data were obtained from (PAD) Bojonegoro Regency. Collecting Method data was dekumentation and library reseach with analysis effectiveness hotel tax and restaurant tax in Bojonegoro Regency. The result showed the effectiveness of hotel tax and restaurant tax vary widley. The hignest level of effectiveness in 2019 amounted to 144 % and the lowest in 2016 amounted 80 %, overall the hotel tax effectiveness each year have increased and decreased. Whereas  restaurant tax in Bojonegoro Regency the hignes level of effectiveness in 2016 amonted to 408 %, the lowest in 2020 amounted 134 %. Effectiveness restaurant tax show that efektif because >100 %
ANALISIS FAKTOR- FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN PADA KSP SUMBER JAYA LAMONGAN Ahmadi, Edy Anas; Setiawan, Edial Nanang
Jurnal Manajemen Dan Akuntansi Medan Vol. 4 No. 1 (2022): Jurnal Manajemen Dan Akuntansi Medan Januari 2022
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v4i1.2226

Abstract

The aims of the study is determine how many factors that influence to the employe factor mainly factor of leadership, organizational culture, competence and motivation on employee performance in KSP Sumber Jaya Lamongan. The population in this study are employees at KSP Sumber Jaya Lamongan while the sample population were all employees of cooperatives totaling 30 people, sampling techniques is the saturation sampling because the entire population is used as a sample and also less than 30 people.To obtain the necessary data the authors used data collection techniques such as interviews and questionnaires, techniqueanalysis used in this research is descriptive method. From the discussion concluded that KSP Sumber Jaya Lamongan is a savings and credit cooperatives in which variable competence and work motivation are effected significsnt partially on the performance of employees in KSP Sumber Jaya Lamongan while the leadership and organizational culture are not effected significant partially on performance employeer of at KSP Sumber Jaya Lamongan. So the contribution of variable influence leadership competencies organizational culture and work motivation on employee performance in KSP Sumber Jaya Lamongan amounted to 88.3%, while the remaining 11.7% is influenced by other variables that not examined
PENERAPAN BAURAN PEMASARAN DALAM USAHA MENINGKATKAN VOLUME PENJUALAN PADA CV. SURYA GEMILANG MOTOR LAMONGAN Ahmadi, Edy Anas
Jurnal Manajemen Dan Akuntansi Medan Vol. 4 No. 2 (2022): Jurnal Manajemen Dan Akuntansi Medan Juli 2022
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v4i2.2227

Abstract

Application Marketing Mix In The Business Volume Increase Sales By Surya Gemilang Motor Dealer Lamongan. In the business world, where human knowledge is increasingly pushing their increasingly sharp competition, that requires every company to more actively market their goods or their products in the market. Marketing management should be able to create a satisfactory service to customers and at the same time can also compete aktif.Tujuan study was to determine the role of marketing mix ie product, price, promotion, distribution in increasing the volume of motorcycle sales in CV.SuryaGemilang Motor this Lamongan.penelitian using multiple regression analysis and hypothesis testing (test T and F) with Likert scale. The population was 1,299 consumers with a sample of 93 responden.Berdasarkan methods nonpurposivesampling.Hasil simultaneous testing showed a variable product, price, promotion and distribution of jointly significant effect on the sales volume in CV.SuryaGemilang Motor Lamongan with Fhitung 89.839 .with using partial test shows the product variable (X1) of 1,489, the price (X2) is 2,626, promotions (X3) of 2,511 and distribution (X4) of 1.345. Variable price (X2) and promotion (X3) had a partial effect on the volume of sales, product variables (X1) and distribution (X4) does not have a partial effect on the volume penjualan.Dan price variable (X2) were dominant influence on the sales volume of bicycles motorcycle.