Article Per Year (5 Year)
p-Index From 2020 - 2025
1.99
P-Index
This Author published in this journals
All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming International Journal of Business Studies Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam Yumary: Jurnal Pengabdian kepada Masyarakat ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal bintang manajemen Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Indonesian Journal of Emerging Trends in Community Empowerment
Niazi, Hakam Ali
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Mechanical Engineering Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Yumary: Jurnal Pengabdian kepada Masyarakat

 1 
Penguatan Branding dan Pengemasan Produk UMKM di Desa Duren Seribu Kota Depok Oktaviani, Retno Fuji; Niazi, Hakam Ali; Thoha, Muhammad Nuur Farid; Anwar, Syaiful ; Prasetya, Rizky Eka
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 4 (2024): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v4i4.2717

Abstract

Purpose: This service aims to increase the attractiveness of MSME products in Duren Seribu Village, Depok City, by strengthening branding and packaging. Methodology/Approach: This service was designed using community-based assessment methods. This study included a market review of brand name and logo selection, packaging design, brand promotion, and communication strategies. This review process involved MSME owners, product users, and branching experts. In addition, we used graphic design software and data analysis tools to optimize branching and packaging. Results: The results of this service show that strengthening Branding and packaging can increase the attractiveness of MSME products. Strategies such as choosing a logo and brand name, attractive packaging design, promotion via social media, and creating a brand story have proven effective in strengthening the branching and packaging of MSME products. Limitations: This study provides a transparent assessment of its scope and potential biases. Some limitations may include the small sample size, potential respondent biases, and inherent challenges of capturing the complex and multifaceted nature of the branding and packaging impact on MSMEs. Contribution: This study enriches the literature on UMKM development by providing a nuanced understanding of the role of branding and packaging in rural contexts, specifically within Desa Duren Seribu and Kota Depok. The insights gained from this study may contribute to the formulation of tailored strategies and interventions that can be replicated in similar rural settings, aiding the sustainable growth of the UMKM.
Mengevaluasi Efektivitas Promosi UKM Al Huda Menggunakan Social Media Analytic Niazi, Hakam Ali; Oktaviani, Retno Fuji; Dewi, Yesi Puspita
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.4240

Abstract

Purpose: This research aims to evaluate how well social media platforms and their analytics tools contribute to the success of marketing efforts in expanding the reach and sales of UKM Al Huda. Methodology/approach: The study was conducted at the location of UKM Al Huda, utilizing social media analytics tools such as Google Analytics, and Instagram Insights. Data collection methods included online surveys and reviews of social media performance, which helped in analyzing the effectiveness of the promotional strategies based on the collected data. Results/findings: The findings of this study indicate that social media analysis significantly increases the visibility of Al Huda SME products. This in turn leads to increased customer engagement and improved sales performance, highlighting the positive impact of social media marketing on business. Based on the pre-test results, an 80% increase in participants' abilities was obtained from the participants' abilities before participating in the Social Media Analysis training. Conclusion: Pelatihan UKM Al Huda berhasil meningkatkan pemahaman strategi pemasaran digital, pemanfaatan media sosial, dan analitik. Evaluasi menunjukkan peningkatan keterampilan anggota dalam memasarkan produk secara online. Keberlanjutan program diharapkan mendorong perluasan pasar dan peningkatan penjualan. Limitations: The study is limited by a relatively short observation period and the reliance on available social media data, which may not fully represent the entirety of UKM Al Huda's marketing efforts. Contribution: This study contributes to the field of digital marketing by providing valuable insights into the impact of social media analytics on small and medium-sized enterprises (SMEs).
Co-Authors Anwar, Syaiful  Arif, Fadli Dewi, Yesi Puspita Hayatul Khairul Rahmat Indrabudiman, Amir Medina, Andri Nanang Suryadi Prasetya, Rizky Eka Retno Fuji Oktaviani Sucipto, Denny Thoha, M. Nuur Farid