Article Per Year (5 Year)
p-Index From 2020 - 2025
1.99
P-Index
This Author published in this journals
All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming International Journal of Business Studies Al-Isyraq: Jurnal Bimbingan, Penyuluhan, dan Konseling Islam Yumary: Jurnal Pengabdian kepada Masyarakat ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal bintang manajemen Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Indonesian Journal of Emerging Trends in Community Empowerment
Niazi, Hakam Ali
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Mechanical Engineering Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

 1 
PENGARUH FLASH SALE, PRICE DISCOUNT DAN TAGLINE “GRATIS ONGKIR” TERHADAP PERILAKU IMPULSIVE BUYING KONSUMEN SHOPEE (Studi pada Konsumen Shopee di Ciledug, Kota Tangerang) Sucipto, Denny; Niazi, Hakam Ali
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 1 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify and analyze the influence of Flash sale, Price discount, and "Free Shipping" Tagline on the impulsive buying behavior of Shopee consumers in Ciledug, Tangerang City. The research employed a quantitative method using a multiple regression approach to analyze data collected through Likert-scale questionnaires processed using Microsoft Excel 2016 and SPSS version 22. The results indicate that Flash sale and Price discount significantly and positively influence impulsive buying behavior, while the "Free Shipping" Tagline also has an influence but to a lesser extent compared to the other two variables. Based on these findings, e-commerce companies like Shopee are recommended to continue optimizing their Flash sale and Price discount promotion strategies, while maintaining the use of the "Free Shipping" Tagline as part of their marketing strategy
Co-Authors Anwar, Syaiful  Arif, Fadli Dewi, Yesi Puspita Hayatul Khairul Rahmat Indrabudiman, Amir Medina, Andri Nanang Suryadi Prasetya, Rizky Eka Retno Fuji Oktaviani Sucipto, Denny Thoha, M. Nuur Farid