Article Per Year (5 Year)
p-Index From 2020 - 2025
1.94
P-Index
This Author published in this journals
All Journal SEIKO : Journal of Management & Business Al-Buhuts (e-journal) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Journal Of Human And Education (JAHE) TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Economics, Business, Accounting & Society Review Jurnal Pharmacia Mandala Waluya Journal of Family Law and Islamic Court
Sufiati, Sufiati
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)

 1 
Pengaruh Digital Marketing, Persepsi Harga Dan Citra Merek Terhadap Minat Beli Produk Uniqlo Di Semarang Isna Familiana; Pesik, Jenifer; Sufiati, Sufiati; Bakhtiar, Rifki
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 8 No 2 (2025): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v8i2.416

Abstract

The presence of digitalization in the economic sector, particularly in marketing, has led to the emergence of digital marketing. Consequently, business actors have begun utilizing e-commerce platforms to market their products and leveraging social media platforms such as Instagram and websites to facilitate transactions and create a perception of more affordable prices, as well as to establish a positive brand image to attract consumer interest in purchasing. The aim of this research is to determine the impact of digital marketing, price perception, and brand image on consumer buying interest in UNIQLO products in Semarang. This study employs a quantitative research method. Data were collected through the distribution of questionnaires to 128 UNIQLO consumers in Semarang. The results indicate that digital marketing, price perception, and brand image significantly influence consumer buying interest in UNIQLO products in Semarang.
Co-Authors Andayani, Sri Astutik Bakhtiar, Rifki Basri, St Risnawati Daud, Dahniyar Erwin Azizi Jayadipraja, Erwin Azizi Eva Marin Sambo Hamzah, Nur Asia Isna Familiana Livia Edyson Mokeba, Astin Yulrita Muhammad Ilham Muhammad Saleh Nuramal, Nuramal Pesik, Jenifer Pongkapadang, Gunawan L. Rahman Pura, Rahman Razak, Nurlaely Satrianingsih, A. Syamsul Alam, Syamsul Tangngisalu, Jannati Wiyana, Anim Yuliastri, Wa Ode Yusuf, Marwah