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PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN DALAM TRANSAKSI E-COMMERCE Raharjanti, Rani; Mardinawati, M.; Ardiansah, M. Noor; Hidayati, Ulfah; Susena, S.
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 19, No 1 (2020): Manajerial: Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v19i1.22018

Abstract

 The aim of this research is to analyze and to test about the psychological effect toward purchase decision e-commerce transaction. The sample of this research were Computerized Accounting study program’s student of Politeknik Negeri Semarang. Purposive sampling was used on this research. Data was collected from students through questionnaires. We used multiple linear regression model on this research. The result was concluded that the trust variable proved have a positive influence towards purchasing decisions in e-commerce transactions, meaning that the higher of the level of trust, the higher the purchasing decision in e-commerce transactions. While service quality and risk perception are empirically proven have no influence on e-commerce purchasing decisions. This is because consumers feel that almost every e-commerce has the same quality of service and risk management, so consumers are no longer too worried about these two problems.  Keywords: psychology factor; e-commerce; buying decision; trust; service quality
Pengembangan Keterampilan Warga Binaan Panti Pelayanan Sosial PGOT Mardi Utomo melalui Pendampingan Pembuatan Kue Pukis dan Perhitungan Harga Pokok : Penelitian Putri, Alvianita Gunawan; Ardiansah, M. Noor; Hidayati, Ulfah; Murtiasri, Eka; Murtini, Sri; Asrori, Muhammad; Raharjanti, Rani; Eviyanti, Novitasari; Haris, Moh.; Mansur, Ahmad Wafa
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5000

Abstract

The PGOT Mardi Utomo Social Service Center is a social rehabilitation institution for beggars, homeless people, and abandoned people that focuses on increasing independence through skills training, but still faces obstacles such as low motivation of inmates, limited facilities, lack of understanding of business management, and inaccurate calculation of cost of goods produced (HPP). This community service activity aims to improve the skills of inmates through mentoring in making pukis cakes and training in calculating HPP as the basis for a simple culinary business. The implementation method includes needs identification, technical training, learning the concept of HPP, entrepreneurial motivation, production practice, and evaluation. The results of the activity show a significant increase in pukis cake production skills and the ability of inmates to calculate HPP independently to determine a rational selling price. This program also increases entrepreneurial motivation and opens up opportunities for economic independence, making it effective as a model for sustainable social empowerment.