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All Journal Journal of Economics and Business UBS Conscientia eProceedings of Management Lire Journal (Journal of Linguistics and Literature)
Saraswati, Sri
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Analisis Hubungan Pemasaran Online terhadap Keputusan Pembelian pada Toko Akrilik Express.com Saraswati, Sri; Yuningsih, Noni
Journal of Economics and Business UBS Vol. 8 No. 2 (2019): Journal of Economics & Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v8i2.49

Abstract

The rapid development of digital technology is supporting the use of Internet is marketing purposes such as corporate promotion by internet to attract customer awerness. PT. Indomika Utama was born on March 2002 as an custome acrylic producer for direct customer. The product has been promoted on line and also using on-line selling process to assist customer convenience and care. Since the product is customer base design (Customization product). This study aims to (1) Know the online relationship to purchasing decisions at the Acrylic express.com store (2) What online affects consumers to make purchasing decisions at express.com acrylic shop. Sampling method used is non probability sampling with sampling method saturated counted 41 respondents. Processed data used simple linear regression analysis. From the research results obtained conclusion that the characteristics of acrylic express store consumers dominated by the age of 26-30 years and female sex. In this study also concluded that online marketing has a relationship of 78.4% to consumer purchasing decisions on express.com acrylic store sites while the remaining 21.6% came from factors not examined in this study. And the tools of online marketing convenience indicators that determine consumers to make purchasing decisions at express.com acrylic stores
Pengaruh Konsumsi Rumah Tangga dan Investasi terhadap Pertumbuhan Ekonomi Indonesia Tahun 2010-2019 Saraswati, Sri; Rahmawati, Evi
Journal of Economics and Business UBS Vol. 11 No. 1 (2022): Journal of Economics & Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v11i1.74

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh konsumsi rumah tangga dan investasi terhadap pertumbuhan ekonomi Indonesia tahun 2010-2019. Ini adalah penelitian kuantitatif dan menggunakan data Indonesia. Penelitian kuantitatif ini menggunakan metode Ordinary Least Square (OLS) dan data sekunder berupa data time series selama tahun 2010-2019 yang dikumpulkan oleh BPS (Badan Pusat Statistik). Penelitian ini dianalisis dengan menggunakan model analisis regresi linier berganda yang dilakukan dengan software SPSS versi 21. Variabel penelitian ini adalah pertumbuhan ekonomi dilihat dari PDB menurut harga konstan tahun 2010, berdasarkan penggunaan, konsumsi rumah tangga dan investasi Indonesia. Hasil penelitian menunjukkan bahwa (1) konsumsi rumah tangga berpengaruh negatif signifikan terhadap pertumbuhan ekonomi Indonesia, (2) investasi berpengaruh positif signifikan terhadap pertumbuhan ekonomi Indonesia, dan (3) secara simultan konsumsi rumah tangga dan investasi berpengaruh positif signifikan terhadap pertumbuhan ekonomi Indonesia.
Co-Authors Ajeng Luthfiyatul Farida Alfianto, Mohammad Alif Darmawan, M Muhlis Deannes Isynuwardhana Dwi Urip Wardoyo Emilia Tetty Harjani Evi Rahmawati Rayda Nur Hafishah Ridwan, Shabrina Yasmin Utama, Muhamad Rizki Widiastri, Risnada Wulandari, Givanny Yusti Yuningsih, Noni