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Viral Politics and Platform Power: TikTok’s Role in Shaping Electoral Discourse in Southeast Asia Febriana, Ajeng Iva Dwi; Rahman, Sirajul
Communica : Journal of Communication Vol. 2 No. 1 (2024): January 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i1.753

This study examines how TikTok has transformed political campaigning and discourse in Southeast Asia, focusing on the 2022 and 2024 elections in Indonesia, Malaysia, and the Philippines. Using qualitative content analysis of TikTok content tagged with political hashtags, the research draws on platform governance theory and emotional resonance metrics to assess engagement patterns, influencer behavior, and algorithmic amplification. Findings reveal that TikTok’s short-form, emotionally resonant videos allow both official campaigns and grassroots creators to bypass traditional media gatekeeping. In Indonesia, meme-driven user content often achieved engagement rates above 60%, surpassing official campaign videos and highlighting humor and satire as dominant forms. In Malaysia, politicians such as Syed Saddiq gained more than 500,000 new followers during the 2022 campaign by employing authentic, relatable storytelling to connect with voters. In the Philippines, coordinated influencer networks generated millions of views for revisionist historical narratives, demonstrating the risks of emotionally charged disinformation. Comparative analysis shows how TikTok operates differently across Southeast Asia’s sociopolitical contexts: Indonesia illustrates the power of grassroots humor, Malaysia underscores the effectiveness of storytelling in political outreach, and the Philippines exposes vulnerabilities to disinformation through influencer coordination. Overall, the study underscores a paradox. TikTok democratizes political expression by lowering barriers for participation but simultaneously magnifies post-truth dynamics and risks marginalizing dissenting voices through algorithmic bias. To address these challenges, the study recommends strengthening algorithmic transparency and implementing targeted digital literacy programs for youth voters in Southeast Asia. These measures are vital to safeguarding democratic integrity within rapidly evolving digital spaces.

Telehealth Inequity and Youth Engagement: A Mixed Methods Study of Access, Literacy, and Culture Bahrianoor; Febriana, Ajeng Iva Dwi
Communica : Journal of Communication Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i2.766

Telemedicine is increasingly promoted to reduce healthcare disparities in rural regions, yet rural youth remain underserved by digital health innovations. This mixed methods study combined national survey data from Hungary and Sub-Saharan Africa (n = 3,240 adolescents) with 46 in-depth interviews and 12 focus groups in Southeast Asia to examine infrastructural, educational, economic, and cultural barriers to telemedicine adoption. Results showed that fewer than 50% of rural households in Sub-Saharan Africa had stable electricity and only 24% reported internet access, compared to 88% and 62% respectively in rural Hungary. Device ownership was also limited, with just 18% of rural Sub-Saharan youth owning smartphones. Digital health literacy scores were significantly lower among rural adolescents, while cultural preferences for traditional medicine and skepticism toward digital platforms further reduced uptake. Economic constraints, particularly the cost of mobile data, posed additional barriers. Ethical issues around privacy and consent were critical, especially for minors. These findings highlight the need for affordable infrastructure expansion, school-based digital literacy programs, and culturally sensitive outreach. The study concludes that telemedicine can transform rural healthcare access if implemented through equitable infrastructure investment, inclusive education, and participatory, youth-centered policy design.

Mobilizing Green Narratives: The Role of Instagram Reels in Indonesian Youth Environmental Activism Febriana, Ajeng Iva Dwi; Rosmilawati, Srie
Communica : Journal of Communication Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i4.776

This study investigates the role of Instagram Reels in mobilizing environmental activism among Indonesian youth, focusing on the digital strategies of the Pandawara Group. Indonesia, with one of the highest Instagram user bases globally, presents a unique context where digital engagement intersects with climate concern. Utilizing a mixed-method approach, the research analyzes three Reels through engagement metrics (likes, comments, shares) and visual semiotic analysis to assess narrative structure, emotional appeal, and symbolic messaging. Findings reveal that Reels featuring problem-action-resolution narratives, community participation, and emotionally resonant imagery significantly boosted digital engagement and inspired offline clean-up initiatives. Over 620 tons of waste were removed from 187 locations, indicating a strong correlation between online interaction and real-world impact. Visual storytelling and hashtags enhanced message diffusion and identity formation among viewers, aligning with the theory of connective action. While Instagram's algorithmic biases and risk of slacktivism present challenges, the study outlines strategies to enhance digital activism's effectiveness. These include message consistency, participatory content design, educational components, and influencer collaborations. The research contributes to digital media and environmental communication scholarship by providing a replicable framework for youth-driven activism.

Evaluating Risk Communication Strategies in Local Government Responses to Dengue Fever in Indonesia Febriana, Ajeng Iva Dwi; Selawaty, Desy
Communica : Journal of Communication Vol. 3 No. 2 (2025): April 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i2.784

Dengue fever remains a pressing public health challenge in Indonesia, where rapid urbanization, climate variability, and limited vector control capacity exacerbate transmission risks. This study aims to evaluate the effectiveness of local government risk communication strategies through a mixed-methods comparative case study of three initiatives: Bandung’s CeWoli Jawara, Banjarmasin’s PSN 3M Plus, and Tabanan’s PMI model. Findings reveal that multichannel and participatory strategies particularly those integrating digital tools with community-based outreach strengthen message retention, build public trust, and improve behavioral compliance. Trusted messengers such as health cadres and peer educators enhance credibility, while feedback loops and message repetition sustain engagement. In contrast, top-down approaches with limited interactivity often reduce effectiveness. The novelty of this research lies in its systematic comparison of localized communication models, combining global frameworks such as WHO’s RCCE principles with Indonesia’s own communication traditions. The results highlight how culturally attuned, community-driven communication can bridge gaps in public health governance. For policymakers, the study recommends embedding participatory infrastructures, investing in trusted local communicators, and institutionalizing hybrid media ecosystems to ensure resilience against future vector-borne outbreaks.

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