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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Pasundan International of Community Services Journal (PICS-J)
Tresnawati, Yanti Susila
Unknown Affiliation
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Health Professions Materials Science & Nanotechnology Public Health

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IMPROVING PERSONAL BRANDING CAPACITY ON INSTAGRAM SOCIAL MEDIA FOR STUDENTS OF SMAN 1 SUMEDANG Tresnawati, Yanti Susila; Iqbal, Mochamad
Pasundan International of Community Services Journal (PICS-J) Vol. 5 No. 2 (2023): Volume 05 No 02, December 2023
Publisher : LPM Universitas Pasundan

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Abstract

Personal branding can be built and needs to be owned even when still in school, The uniqueness of students lies in their ability to explore various things with a high spirit of exploration. This is reflected in their high involvement in Instagram social media, and can be utilized through increasing personal branding capacity. Students of SMA Negeri 1 Sumedang have the potential to develop, but are still faced with problems: 1. Need knowledge about personal branding on Instagram social media, 2. Do not understand the application of strategies for building personal branding on Instagram social media, 3. Need to be given a tutorial to start personal branding and become a wise social media user. The solutions determined are as follows: 1) Increased knowledge about personal branding on Instagram social media. 2) Increased ability to apply strategies for building personal branding on Instagram social media. 3) Improvement to start personal branding and become a wise social media user. The approach methods used include; Training, Technical Guidance. The results of the activity show, Increasing knowledge about personal branding on Instagram social media, increasing capacity in implementing strategies to build personal branding on Instagram social media, and increasing capacity to become wise social media users from SMA Negeri 1 Sumedang Students.
PENINGKATAN KETERAMPILAN PUBLIC SPEAKING DALAM MENDORONG WISATA BUDAYA SUNDA 'NYAWANG BULAN' DI DESA GIRIMEKAR KABUPATEN BANDUNG Tresnawati, Yanti Susila; Kustiman, Erwin
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.48068

Abstract

Program pengabdian masyarakat ini bertujuan untuk meningkatkan keterampilan public speaking warga Desa Girimekar dalam mempromosikan potensi wisata budaya lokal, khususnya tradisi Nyawang Bulan. Permasalahan utama yang diidentifikasi adalah rendahnya kemampuan komunikasi lisan masyarakat dalam menyampaikan nilai budaya secara menarik dan persuasif. Kegiatan dilaksanakan melalui pelatihan interaktif dengan pendekatan learning by doing, storytelling, dan fasilitasi digital sederhana. Hasil menunjukkan bahwa pelatihan mampu meningkatkan kepercayaan diri warga dalam berbicara di depan publik, menguatkan narasi budaya berbasis pengalaman, serta memicu produksi konten promosi melalui media sosial seperti Instagram dan TikTok. Selain itu, muncul kelompok warga yang secara mandiri mereplikasi pelatihan kepada komunitas lain, membentuk sistem komunikasi kolektif, dan memfasilitasi promosi desa secara lebih profesional. Kegiatan ini juga mendorong tumbuhnya kesadaran kritis terhadap peran komunikasi sebagai alat pelestarian budaya sekaligus strategi pengembangan ekonomi lokal berbasis pariwisata komunitas. Program ini membuktikan bahwa penguatan keterampilan komunikasi yang kontekstual, partisipatif, dan berbasis budaya mampu menciptakan transformasi sosial dan keberlanjutan inisiatif dari dalam masyarakat itu sendiri.
Co-Authors Iqbal, Mochamad Kustiman, Erwin