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All Journal International Journal of Community Service (IJCS)
Ab Wahab, Nur Yuhainis
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Business Mentoring Program for Indonesian and Malaysian SMEs Nuvriasari, Audita; Harsoyo, Titik Desi; Hudin, Norlaile Salleh; Ab Wahab, Nur Yuhainis
International Journal of Community Service (IJCS) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i1.1200

Abstract

SMEs play a strategic role in supporting economic growth in developing countries. The purpose of this community service activity is to provide assistance to Batik SMEs in Indonesia and Malaysia to develop their businesses. Community service activity partners are batik SMEs from Yogyakarta, Indonesia and Malaysia. The program implementation method includes observation, interviews, counseling and assistance. Activities are carried out offline by carrying out activities at the SME's place of business and online in the form of webinars. The extension materials include: business management, entrepreneurial marketing, digital marketing, green marketing and environmental sustainability. The results of this activity are expected to provide a positive contribution in increasing the knowledge and skills of partners in business management so that they can maintain the sustainability of their business in the long term.
Co-Authors Audita Nuvriasari Hudin, Norlaile Salleh Titik Desi Harsoyo, Titik Desi