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All Journal International Journal of Supply Chain Management Aptisi Transactions on Management Applied Science and Technology Research Journal
Mohd Nawi, Mohd Nasrun
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Comparative Analysis Of Artificial Intelligence Models For User Behavior Prediction In Big Data-Driven Information Systems Faqihuddin Al Anshori; Muhammad Fairuzabadi; Mohd Nawi, Mohd Nasrun
APPLIED SCIENCE AND TECHNOLOGY REASERCH JOURNAL Vol. 4 No. 2 (2025): Applied Science and Technology Research Journal
Publisher : Lembaga Penelitian dan Pengabdian Mayarakat (LPPM) Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/astro.v4i2.8428

Abstract

In the era of digital transformation, Artificial Intelligence (AI) plays a pivotal role in enabling intelligent, data-driven information systems. This study presents a comprehensive comparative analysis of AI models: Decision Tree (DT) and Artificial Neural Network (ANN), for user behavior prediction within simulated big data environments, specifically in the e-commerce domain. Using 1,000 synthetic sessions that mimic real-world user activities, the study evaluates model performance using classification metrics such as accuracy, precision, recall, and F1-score. ANN outperforms DT across all metrics, achieving 87.2% accuracy and demonstrating superior learning efficiency and generalization. To complement the evaluation, a Long Short-Term Memory (LSTM) model is employed for time-series prediction, yielding a low MAPE of 1.12%, confirming its effectiveness in capturing sequential patterns. The findings offer valuable insights into AI model selection for adaptive and predictive information systems, with implications for developers and researchers seeking to enhance system responsiveness and personalization.
Co-Authors A. M., Mustafa Al Bakri Abd-Karim, Saipol Bari Abdul Hamid, Norhadilah Abdul Rahman, Nor Aida Adeleke, A.Q. Aditya Wahana Ahmad, Ahmad Nur Aizat Ahmad, Md Fauzi Ahmad, Mohd Akhir Faqihuddin Al Anshori Ibrahim, Fazdliel Aswad Jifa Astrawarna, Iqbal Jumaa Alhosani, Jumaa Mohammed Mehdi Riazi, Salman Riazi Mohd Shafiei, Mohd Wira Muhammad Fairuzabadi Osman, Wan Nadzri Putri, Puji Handayani R. Hafid Hardyanto, R. Hafid Royadi, Dedi Salleh, Nurul Azita Supyaningsih​, Fitria Wahyu Ciptadi, Prahenusa Yanu Wikanandhi Zainudin, Mohamad Haziq Haikal