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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) TARBIYA : Journal Education in Muslim Society Jurnal Ilmiah Manajemen Kesatuan ASEAN Marketing Journal JPS (Jurnal Perbankan Syariah)
Suzanawaty, Leis
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Social Sciences

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Journal : ASEAN Marketing Journal

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The effect of Store Image and Service Quality on Private Label Brand Image and Purchase Intention. Case Study: Lotte Mart Gandaria City Rizkalla, Nosica; Suzanawaty, Leis
ASEAN Marketing Journal Vol. 4, No. 2
Publisher : UI Scholars Hub

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Abstract

Retailers produce their own private label brand as a strategy to distinguish their products from competitors’. Based on previous research, store image and service quality can be used to improve private label brand image and purchase intention. A Research is conducted at Lotte Mart, Gandaria City Mall in Jakarta to find out whether store image and service quality could influence private label brand image and purchase intention. This research adopts Wu et.al.'s framework (2010). Data processing uses Structure Equation Modeling. Research outcome reveals that service quality is a significant factor in influencing private label brand image and purchase intention.
Co-Authors Ahmad Juwaini Ismawati Haribowo, Ismawati Muniaty Aisyah, Muniaty Rizkalla, Nosica Umiyati Umiyati, Umiyati Yulianti Yulianti Zuwesty Eka Putri, Zuwesty Eka