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Hamid, Rasidah
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Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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MODELLING ISLAMIC HOTEL RELATIONSHIP BETWEEN SERVICESCAPE AND CUSTOMER SATISFACTION IN KLANG VALLEY: EVIDENCE FROM PLS-SEM AND IPMA ANALYSIS Ong, Mohd Hanafi Azman; Hamid, Rasidah; Burhanudin, Muhamad Addin; Razak, Intan Rahayu Abdul
International Journal of Supply Chain Management Vol 8, No 5 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Malaysia is a country that consists of various regions in which the official region is Islam. Therefore, Malaysia is known as a popular destination for Muslim tourist to visit to and as for that there is opportunity for Malaysia to develop Islamic Hotel concept in order to fulfill the demand of Muslim tourist. Understanding the consumer attitudes towards Islamic Hotel should be the guideline for marketers in strategizing the marketing tactics. The objective of this study is to provide and insight consumers options towards Islamic hotel by measuring the service scape of the hotel which been divided into three segments which are ambiance, interior design and facilities. A questionnaire survey has been distributed for this study and result showed that there are several aspects under each of segments that can lead to customer satisfaction by using the PLS-SEM and IPMA analysis. The findings in this study can be used by other hotel operators to have a thoughtful mind on the factors that driven customersâ?? preferences and satisfaction that will aid in designing a message with better persuasion and at the same time attract more tourists to come and visit Malaysia.
USER ACCEPTANCE OF SMART HOUSEKEEPING: A STUDY OF TAM MODEL PROTOTYPE IN HOTEL INDUSTRY Hamid, Rasidah; Mohd Hashim, Nor Hanisah; Abdul Razak, Intan Rahayu; Tuan Ismail, Tuan Ahmad; Ramli, Noorazlin; Mohi, Zurinawati; Wan Nawawi, Wan Nazriah; Baba, Noradzhar
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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  Abstractâ??An empirical assessment of the theoretical framework for this study included a survey of 120 employees that working in 4 hotels around Klang Valley that have an experience using smart housekeeping trolley. The resulting data were analyzed using the PLS-SEM methodology by using the SmartPLS 3.0 software. The findings suggested that Perceived Usefulness, Perceived Ease of Use, and Perceived Innovativeness give a positive significant impact towards Attitude. Besides that, Attitude, Perceived Usefulness, and Perceived Ease of Use simultaneously significantly affect Intentions. In addition, Attitude gives a partial mediating effect toward the relationship of Perceived Usefulness and Perceived Ease of Use toward Intentions, but give a full mediating effect toward the relationship of Perceived Innovativeness and Intentions.Keywordsâ??PLS-SEM, Mediating Analysis
Co-Authors Abdul Razak, Intan Rahayu Baba, Noradzhar Burhanudin, Muhamad Addin Mohd Hashim, Nor Hanisah Mohi, Zurinawati Ong, Mohd Hanafi Azman Ramli, Noorazlin Razak, Intan Rahayu Abdul Tuan Ismail, Tuan Ahmad Wan Nawawi, Wan Nazriah