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Khasasin, Rungarun
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Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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GREEN SUPPLY CHAIN MANAGEMENT AS ANTECEDENT OF GREEN SATISFACTION: EXAMINING SEQUENTIAL MEDIATION OF GREEN MARKETING AND GREEN CORPORATE IMAGE Ploenhad, Jatturong; Khasasin, Rungarun; Khasasin, Kairung; Prachuabmoh, Arjaree
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.222 KB)

Abstract

The main objective of this study is to examine the impact of green supply chain management, green marketing, and image on the Green satisfaction of dairy industry of Indonesia. Furthermore, the sequential mediation of green marketing and image is examined in the present study as well. Data is collected from 550 the customers of dairy products through surveys. The response rate of data collection was 57%. In order to test the hypothesis and analysis of the data, in this study for data analysis we have adopted the Partial Least Squares Structural Equation Modelling (PLS-SEM) approach. All of the proposed hypothesis of the present study has proved to be significant showing that image, green marketing and green supply chain management practices of organization are important for the industry to gain the Green satisfaction because customers are more environmental conscious. The findings of the study are important for the policy makers of dairy milk sectors to derive the policies to satisfy the customers. Moreover, the present study also fills the gap of limited studies regarding the Green satisfaction in supply chain context.
THE IMPACT OF TRAINING AND CAREER DEVELOPMENT, INFORMATION SHARING AND DIVERSITY ON DEVELOPING A SUSTAINABLE SUPPLY CHAIN STRATEGY Kongtana, Jakkrapun; Khasasin, Rungarun; Khasasin, Kairung; Nualkaw, Suwat
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (641.995 KB)

Abstract

Abstract- The prime objective of the present study is to explore the impact of diversity management, information sharing and Training and career development on sustainability of the organization. moreover, mediation role of Supply chain management strategy is examined as well. It is very important for the organizations to develop competitive advantage. For this reason, The questionnaire were distributed among the employees of banks of Indonesia. The response rate of the current study is 53.45 percent. This study chose the Partial least squares structural equation modeling (PLS-SEM) for analyzing the collected data. All of the proposed relationships were found significant. Present study is important for the policy makers of banking sector to focus on their human resource to gain competitive advantage and sustainability.
The Influence of Supply Chain Integration on Supply Chain Performance in Private Firms of Bangkok: Moderating Role of Leadership Khasasin, Rungarun
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.5576

Abstract

The performance of the supply chain is the necessary element for the success of the organization because it improves the business processes that could improve the business performance and also gain the intention of the regulators and researcher nowadays. Thus, present article aims to analyze the impact of supply chain integration such as internal integration, information integration and customer integration on the supply chain performance of the private firms in Bangkok, Thailand. The investigation of the moderating role of leadership among the nexus of supply chain integration and supply chain performance is also part of the purpose of the current study. The employees of private firms that are dealing with the process of the supply chain are the respondents from whom data has been gathered by using survey questionnaires. The effective statistical tool has been used for analysis purpose named as smart-PLS. The results indicated that positive along with significant association among the nexus of all the supply chain integrations and supply chain performance. The findings also exposed that the leadership has been significantly moderated among the nexus of supply chain information integration, supply chain customer integration and supply chain performance. These outcomes are suitable for the regulators who want to develop the regulations related to the performance of the supply chain that could increase the performance of the organization.
Co-Authors Khasasin, Kairung Kongtana, Jakkrapun Nualkaw, Suwat Ploenhad, Jatturong Prachuabmoh, Arjaree