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Khasasin, Kairung
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Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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GREEN SUPPLY CHAIN MANAGEMENT AS ANTECEDENT OF GREEN SATISFACTION: EXAMINING SEQUENTIAL MEDIATION OF GREEN MARKETING AND GREEN CORPORATE IMAGE Ploenhad, Jatturong; Khasasin, Rungarun; Khasasin, Kairung; Prachuabmoh, Arjaree
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

The main objective of this study is to examine the impact of green supply chain management, green marketing, and image on the Green satisfaction of dairy industry of Indonesia. Furthermore, the sequential mediation of green marketing and image is examined in the present study as well. Data is collected from 550 the customers of dairy products through surveys. The response rate of data collection was 57%. In order to test the hypothesis and analysis of the data, in this study for data analysis we have adopted the Partial Least Squares Structural Equation Modelling (PLS-SEM) approach. All of the proposed hypothesis of the present study has proved to be significant showing that image, green marketing and green supply chain management practices of organization are important for the industry to gain the Green satisfaction because customers are more environmental conscious. The findings of the study are important for the policy makers of dairy milk sectors to derive the policies to satisfy the customers. Moreover, the present study also fills the gap of limited studies regarding the Green satisfaction in supply chain context.
THE IMPACT OF TRAINING AND CAREER DEVELOPMENT, INFORMATION SHARING AND DIVERSITY ON DEVELOPING A SUSTAINABLE SUPPLY CHAIN STRATEGY Kongtana, Jakkrapun; Khasasin, Rungarun; Khasasin, Kairung; Nualkaw, Suwat
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (641.995 KB)

Abstract

Abstract- The prime objective of the present study is to explore the impact of diversity management, information sharing and Training and career development on sustainability of the organization. moreover, mediation role of Supply chain management strategy is examined as well. It is very important for the organizations to develop competitive advantage. For this reason, The questionnaire were distributed among the employees of banks of Indonesia. The response rate of the current study is 53.45 percent. This study chose the Partial least squares structural equation modeling (PLS-SEM) for analyzing the collected data. All of the proposed relationships were found significant. Present study is important for the policy makers of banking sector to focus on their human resource to gain competitive advantage and sustainability.
Co-Authors Khasasin, Rungarun Kongtana, Jakkrapun Nualkaw, Suwat Ploenhad, Jatturong Prachuabmoh, Arjaree