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All Journal Performance SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Ijtimā`iyya: Journal of Muslim Society Research
Maamor, Selamah
Unknown Affiliation
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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Multidimensional Trust in Halal Logo of Food Products : A Study in Local Cultural Context Kusumastuti, Dani; Raharja, Mahardhika Cipta; Maamor, Selamah; Yulian, Tri Nurindahyanti
Ijtimā iyya Journal of Muslim Society Research Vol. 9 No. 1 (2024)
Publisher : Postgraduate, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v9i1.10740

Abstract

Trust is a multidimensional concept that varies across cultures and societies. Understanding consumers' trust is essential to increase awareness of the halal logo. This study aims to examine the trust dimensions of the halal logo in the Penginyongan cultural region. Confirmatory factor analysis was employed to analyze data from a sample of 139 Muslims residing in the Penginyongan cultural area, which encompasses the regencies of Banjarnegara, Purbalingga, Banyumas, Cilacap, and Kebumen. The results show that spiritual, cognitive, and affective factors significantly influence trust in the halal logo on food and beverage products. Affective aspects have demonstrated the highest loading factor value, suggesting that affective approach must be prioritized in building trust in halal logo. This can be achieved by creating emotional branding and excellent service as the key to long-term consumer commitment to the halal logo. This study has broadened the understanding of trust in the halal logo in a particular culture and expanded the concept of trust by including the spiritual dimension as an important factor in enhancing trust.
International Community Service Program: Enhancing Islamic Financial Literacy in Thai Islamic Boarding Schools Fadhilah, Nurul; Nur, Ahmad; Maamor, Selamah; Nuryadin, M. Birusman Nuryadin; Tikawati, Tikawati; Ramah, Fitria; Yanti, Dharma; Parlina , Tika
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 5 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v5i2.11647

Abstract

Background: Samakisast Wittaya School is an Islamic educational institution that inherently integrates Islamic values in its curriculum. This Islamic boarding school not only aims to educate students in religious aspects but also in academic and practical aspects of life, including finance. In Thailand, the Muslim population, particularly in the Sadao region, has limited access to financial education that complies with sharia principles. Introducing sharia financial literacy in Islamic schools such as Samakisast Wittaya School can help overcome this gap. Although Thailand has several Islamic financial institutions, the dissemination of information and understanding about these products and services is still limited, especially among Muslim communities in remote or minority areas. Contribution: Increasing sharia financial literacy can help students and surrounding communities become more economically independent, opening up opportunities for entrepreneurship in accordance with sharia law. The importance of sharia financial literacy in Islamic educational institutions such as the Samakisast Wittaya School in Sadao, Thailand, is very significant in helping the development of the community as a whole. Method: The implementation method is through counseling accompanied by interactive discussions. The target is the students of Samakisasst Wittaya School, Sadao, Thailand, totaling 60 students. The problem that arose during the discussion was the issue of the financial attitudes and behavior of students who did not understand correct financial planning, and did not understand the priority scale of primary, secondary and tertiary needs. Results: The team provides solutions regarding the correct meaning of wealth, saving discipline, and the need to make correct financial planning to achieve individual financial resilience. Conclusion: Community service has opened students' thinking and awareness of the importance of students' financial literacy.
Meningkatkan Kinerja Pemasaran : Pengaruh Orientasi Kewirausahaan melalui Penggunaan Media Sosial dan Kemampuan Inovatif sebagai Variabel Moderasi Sulasih, Sulasih; Wahyuningtyas, Ida Puspitarini; Maamor, Selamah; Dwinalida, Khairunnisa
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 33 No 1 (2025): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2025.33.1.14544

Abstract

Penelitian ini bertujuan untuk mengetahui peran orientasi kewirausahaan pada penggunaan media sosial dan kinerja pemasaran dengan kemampuan inovatif sebagai variabel moderasi pada usaha skala mikro di Kabupaten Banyumas. Sampel dalam penelitian ini ditentukan dengan menggunakan slovin dengan jumlah 100 sampel dan pengambilan sampel dengan metode purposive sampling. Teknik analisis data yang digunakan dalam hal ini penelitian adalah analisis partial least square (PLS). Hasil penelitian ini menunjukkan bahwa orientasi kewirausahaan berpengaruh positif terhadap kinerja pemasaran untuk nilai path koefisien 0,401 dan sig. 0,000, begitu juga orientasi kewirausahaan berpengaruh positif terhadap penggunaan media sosial 0,567 dan sig. 0,000. Penggunaan media sosial berpengaruh positif terhadap kinerja pemasaran 0,389 dan sig. 0,001, sedangkan kemampuan inovatif berpengaruh positif terhadap kinerja pemasaran 0,352 dan sig. 0.001. Penggunaan media sosial memediasi secara partial pengaruh orientasi kewirausahaan pada kinerja pemasaran 0,645 dan sig. 0.000. Mediasi dalam model penelitian ini bersifat parsial, dengan kata lain, penggunaan media sosial memiliki fungsi untuk menjembatani atau menengahi pengaruh orientasi kewirausahaan terhadap kinerja pemasaran. Namun, karena karakteristik mediasinya partial, bahkan tanpa variabel penggunaan media sosial, orientasi kewirausahaan masih mampu mempengaruhi kinerja pemasaran secara positif dan signifikan. Hasil ini menegaskan bahwa orientasi kewirausahaan dapat meningkatkan dan memperkuat penggunaan media sosial oleh para pelaku usaha skala mikro di Banyumas, yang juga akan berdampak pada peningkatan kinerja bisnis. Lebih lanjut, hasil menunjukkan bahwa kemampuan inovatif tidak memoderasi antara penggunaan media sosial dengan kinerja pemasaran -0,078 dan nilai sig. 0,430, hal ini bisa dimaknai bahwa kemampuan inovatif pelaku usaha skala mikro masih rendah dalam penggunaan media sosial dan pengaruhnya terhadap kinerja pemasaran.
Co-Authors Dani Kusumastuti Kusumastuti Khairunnisa Dwinalida Nur, Ahmad Nurul Fadhilah Nuryadin, M. Birusman Nuryadin Parlina , Tika Raharja, Mahardhika Cipta Ramah, Fitria Sulasih Sulasih Tikawati Tikawati, Tikawati Wahyuningtyas, Ida Puspitarini Yanti, Dharma Yulian, Tri Nurindahyanti