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A COGNITIVE-AFFECTIVE-BEHAVIORAL RESPONSES OF CUSTOMER EXPERIENCE (CAB-CE) MODEL FOR SERVICE DELIVERY IMPROVEMENT IN THE HEALTHCARE INDUSTRY Wan Mustaffa, Wan Salmuni; Abdul Rahman, Rafiduraida; Ab Wahid, Hariyaty; Ahmad, Noor Lela; Ali@Hamid, Mass Hareeza; A Jalil, Emy Ezura
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

The healthcare industry is shifting towards customer-focused similar to other service industries. The healthcare service providers and theorists have developed various measurement tools of customer experience (CE) to sustain the business. However, there are still unresolved issues related to CE measurement tools in the healthcare context need to be addressed. First, CE measurement tools still fail to capture the customers? journey towards healthcare service experiences truly. Second, the relevant variables representing each phase of CE, as well as their interrelationships, have rarely been explored and examined in the healthcare service industry. Thus, this research aims to develop and validate a CE measurement model by considering the relevant variables by representing three phases of customers? journey towards healthcare service delivery, namely cognitive, affective, and behaviour responses (CAB-CE). This research was conducted at Malaysian public hospitals. The customers who experienced service delivery at Malaysian public hospitals were selected as the respondents. The data were gathered via a questionnaire sent to the respondents using the convenience sampling technique. In total, 215 completed questionnaires were then proceeding to the data analysis stage. The structural equation modelling (SEM) using AMOS was performed to test the applicability of the model developed. SEM was also performed to simultaneously test the relationships among the variables of CE in a single model. The results revealed the validity and applicability of the CAB-CE model in measuring the CE in the healthcare service industry. Besides, the structural analysis has proven the relationships among the variables of customers? journey phases. Developing a CAB-CE model is hoped to contribute to the improvement of the existing CE measurement tools, both practically and theoretically, within the context of healthcare service.
Pelatihan Pengembangan Media Pembelajaran Berbasis Mobile Learning Application (MLA) di SMK Muhammadiyah 2 Klaten Utara Sari, Dhany Efita; Narimo, Sabar; Ahmad, Noor Lela; Sarun, Anuar; Suyatmini, Suyatmini; Jatmika, Surya; Mustofa, Rochman Hadi; Baswara, Satsya Yoga; Jannah, Miftakhul; Masithoh, Dewi
Jurnal Abdi Masyarakat Indonesia Vol 2 No 2 (2022): JAMSI - Maret 2022
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.225

Abstract

Perkembangan teknologi informasi dan komunikasi memberikan dampak yang besar pada sektor pendidikan. Pemanfaatan teknologi dalam proses pembelajaran menjadi salah satu hal yang harus dilakukan dengan diberlakukannya pembelajaran jarak jauh pada masa pandemi COVID-19. Faktanya, meski pembelajaran dilakukan secara daring, beberapa guru masih mengandalkan penggunaan Power Point untuk menyusun bahan ajar dan sebagai media pembelajaran yang digunakan. Hal ini menjadi masalah tersendiri, utamanya bagi guru SMK pada bidang keahlian akuntansi dan keuangan lembaga, karena materi akuntansi lebih banyak membutuhkan penalaran dan pemahaman. Dengan demikian, dibutuhkan media pembelajaran yang memudahkan guru dalam menyampaikan materi akuntansi sehingga siswa juga mudah untuk memahami materi yang diajarkan. Pelaksanaan kegiatan pengabdian ini dilakukan dengan metode pelatihan pengembangan media pembelajaran berbasis Mobile Learning Application (MLA) bagi guru. Hasil kegiatan membuktikan bahwa guru memiliki pengetahuan dan pemahaman yang meningkat dari yang awalnya memperoleh skor tes rata-rata 73.4% menjadi 81.5%. Maka dari itu, perlu adanya kegiatan pelatihan lanjutan untuk meningkatkan keterampilan guru, agar guru tidak sekedar tahu dan paham namun juga dapat mengembangkan sendiri media pembelajaran berbasis MLA.
The influence of accounting students’ personality traits toward their entrepreneurship intention Ahmad, Noor Lela; Fazil, Nadiah Farhanah Mohd; Yusof, Rohaila; Jamaluddin, Nor Sa’adah; Yahaya, Rusliza
International Journal of Evaluation and Research in Education (IJERE) Vol 13, No 5: October 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijere.v13i5.29183

Abstract

This paper intends to explore entrepreneurship intention among the youth by examining their personality traits. The respondents of this study were accounting students in their final year from seven public universities across Malaysia. A validated questionnaire was employed and distributed to representatives of each university, obtaining a total of 756 responses. The collected data was analyzed using descriptive statistics and utilized partial least square-structural equation modelling (PLS-SEM) to analyze the hypotheses. The results revealed that personality traits influence entrepreneurship intention of accounting students’ and conscientiousness being the most significant trait with a coefficient of 0.612. This paper suggests that personality traits namely conscientiousness, extraversion, openness to experience and agreeableness can boost entrepreneurship attitude, thus it should be optimized systematically into the education context to shape young personalities that are inclined towards entrepreneurship. Essentially, Ministry of Higher Institution, universities, colleges, and schools are advised to shape entrepreneurial personalities through the education curriculum and frequent practical sessions with inspiring entrepreneurs in the industry. Further, integrating the elements of personality traits into entrepreneurship education can serve as a guide for financial management of a business.
The Effect of Price Perception, Shipping Costs and Time Pressure on Purchase Decisions of Shopee Flash Sale at Universitas Muhammadiyah Surakarta Zakiah, Z; Sari, Dhany Efita; Karima, Mutiara; Ahmad, Noor Lela
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The goal of this study is to see if price perception, shipping expenses, and time pressure have a positive and substantial impact on purchasing decisions during the Shopee Flash Sale. This study used a survey research design to conduct a comparative causal study (cross sectional survey). 226 Accounting Education Universitas Muhammadiyah Surakarta students who used Shopee Flash Sale were polled. 7 questions for the price perception variable, 9 questions for the shipping cost variable, 6 questions for the time pressure variable, and 8 questions for the Shopee Flash Sale purchase decision variable were distributed via a google form. Multiple linear regression, partial t test, and f test were employed in the data analysis. The findings reveal that 1) there is a relationship between the two variables; and 2) there is a relationship between the two.
Work Culture Implementation in Vocational High School Santosa, Winda Pratiwi; Sari, Dhany Efita; Ahmad, Noor Lela
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The purpose of this study is to detail the process of SMK Negeri 6 Surakarta's work culture implementation as well as the challenges that the school has encountered. The ethnographic research design is used in this study's qualitative investigation. The Head of the Institutional Accounting and Finance Expertise Program, the Institutional Accounting and Finance Laboratory Instructor, the Institutional Accounting and Finance Instructor, and the Accounting and Financial Institution students from SMK Negeri 6 Surakarta served as the study's resource participants. In this study, observation, interviews, and documentation were employed as data collection methods. The researchers employed source triangulation to ensure the accuracy of the data.