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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) POLITICO Jurnal Ilmiah Edunomika (JIE) Majalah Ilmiah Dian Ilmu Jurnal Pengabdian kepada Masyarakat Nusantara Majalah Ilmiah Pelita Ilmu VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Majalah Ilmiah Cahaya Ilmu Jurnal Administrasi Bisnis Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset MULTIPLE: Journal of Global and Multidisciplinary Tamilis Synex: Multidimensional Collaboration ABM: International Journal of Administration, Business and Management
Sampir Andrean Sukoco
Sekolah Tinggi Ilmu Administrasi Pembangunan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Strategi Promosi Penjualan pada Marketplace Shopee BMA Baju Murah Anak Nurhasanah, Siti; Siti Nurhasanah; Sampir Andrean Sukoco
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2966

Abstract

Penelitian ini bertujuan untuk menganalisis strategi promosi penjualan yang diterapkan oleh BMA (Baju Murah Anak) pada marketplace Shopee. Meskipun telah melakukan berbagai upaya promosi, penjualan BMA cenderung fluktuatif dan belum mencapai target yang diharapkan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Penelitian terfokus pada empat strategi promosi utama yaitu pemberian, paket harga, pengembalian dana, dan premi. Hasil penelitian menunjukkan bahwa pemberian sampel kepada afiliasi efektif meningkatkan eksposur merek namun berdampak terbatas pada penjualan langsung. Strategi paket harga dan premi mampu mendorong pembelian dalam jumlah lebih besar serta meningkatkan loyalitas konsumen. Sementara itu, strategi pengembalian dana memberikan rasa aman bagi pelanggan namun menahan tantangan dalam kecepatan pelayanan. Keseluruhan strategi yang diterapkan memberikan dampak positif terhadap citra merek, namun perlu dilakukan evaluasi berkelanjutan untuk meningkatkan efektivitas promosi. Implikasi penelitian ini memberikan kontribusi praktis bagi pelaku UMKM dalam merancang strategi promosi yang adaptif terhadap dinamika pasar digital, khususnya di platform e-commerce seperti Shopee
Dynamics of Digital Transformation in Human Resource Training at Depo Khing Guan Jember Alifian Nugraha; Sampir Andrean Sukoco; Aryu Ramadhani Hiedayat
ABM: International Journal of Administration, Business and Management Vol 8 No 1 (2025): June 2025 - November 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v8i1.1580

Abstract

This study explores the dynamics of digital transformation in human resource training at Depo Khing Guan Jember, a regional logistics center undergoing operational modernization. As organizations shift from traditional to technology-based systems, employee training becomes a strategic tool for ensuring adaptability and performance. This research adopts a qualitative descriptive approach, utilizing interviews, field observations, and documentation to investigate how digital training is implemented and experienced within the depot. The study focuses on educational processes, systematic procedures, technical skill development, knowledge-based learning, and the prioritization of hands-on practice. Findings reveal that digital platforms, such as Learning Management Systems (LMS) and interactive simulations, are effectively used to enhance employee competencies and operational efficiency. The research highlights the importance of structured, practice-oriented training in supporting digital readiness among employees. Additionally, the study identifies organizational challenges and opportunities in aligning training programs with technological advancements. These insights contribute to a deeper understanding of digital transformation strategies within mid-sized logistics operations and offer practical implications for human resource development in similar contexts.
Co-Authors Abd. Rasyid Syamsuri Adilla Septiananda Fanani Ahmad Rofinuril Yaumuhuda Ahmad Yunus Arifin Akbar Maulana Akhlima Zikra Ali Wafa Alifian Nugraha Arya Maulana Hasan Aryu Ramadhani Hiedayat Aryu Ramadhani Hiedayat Chonitatun Nisak Danira Maria Rosari Oktavita Devi Mariska Nur Wahyuni Dimas Wahyu Eka Krisna Duwi Ayu Lestari Dwi Ratnasari Dwimahendrawan, Andrias Edy Wahyudi Elma Fitri Utari Emi Fahrun Nisa Eva Lutviana Eva Lutviana Feny Alfiatur Rohmani Fida Sukmajati I Nyoman Sukma Arida Jesika Wanda Aprilia Mardiyah Aini Mochammad Febrianto Moh. Rizal Hidayatullah Muhammad Andrean Muhammad Cindika Putra Emas Gustiawan Muhlis Sholehudin Nailah Amalia Novia Wulan Safitri NOVITASARI Nungky Viana Feranita Nur Kholis Pamungkas Ricko Mahhendra Kusuma Rohil Firdaus Shinta Fauziah Ulfa Siska Putri Aprilia Siti Nurhasanah Siti Nurhasanah Siti Uswatun Hasanah Titania Amelia Saleha Zarah Puspitaningtyas