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ANALISIS PERMASALAHAN KREDIT MACET PADA CREDIT UNION YOS SUDARSO AMBULU Ricko Mahhendra Kusuma; Siska Putri Aprilia; Mochammad Febrianto; Sampir Andrean Sukoco
Tamilis Synex: Multidimensional Collaboration innovation in the digital era
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i01.429

Abstract

This research focuses on how to find out the problem of bad credit at CU Yos Sudarso in 2024. This research was carried out using the Qualitative Descriptive Analysis method sourced from primary and secondary data through interviews and documentation. The informants in this research included the treasurer, administrative and educational staff and CU Yos Sudarso employees. The research results show that the Analysis of Bad Credit Problems at CU Yos Sudarso is caused by internal and external factors. Internal factors found include cooperatives' poor ability to analyze credit applications, deficiencies in human resource management, and ineffective loan interest rates. External factors found include failures/accidents that befell customers and credit loans without the family's knowledge. This research shows that CU Yos Sudarso needs to improve its credit analysis and human resource management capabilities to reduce bad loans. Apart from that, CU Yos Sudarso also needs to pay attention to external aspects such as failures/accidents and credit loans without the family's knowledge to reduce the risk of bad credit.
POLA MEMBANGUN DIGITAL ENGAGEMENT DALAM OPTIMALISASI BRAND AWARENESS Sampir Andrean Sukoco; Alifian Nugraha; Helvina Puja Lestari
Majalah Ilmiah DIAN ILMU Vol 25 No 2 (2026): MAJALAH ILMIAH "DIAN ILMU" APRIL 2026
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/midi.v25i2.478

Abstract

Media sosial berkembang sangat pesat. Konten kreator yang bermain di media sosial banyak mengalami persaingan, terutama dalam hal menjaga konsistensi keterlibatan (engagement) audiens di tengah persaingan konten kuliner yang sangat masif di TikTok. Tujuan dari penelitian ini adalah untuk menganalisis, mengidentifikasi dan merumuskan pola membangun engagement dalam meningkatkan brand awareness akun TikTok @makanananakkosjember. Metode penelitian menggunakan kualitatif studi kasus. Interaksi (engagement) di TikTok dilakukan dengan cara membuat konten yang berkualitas, melakukan interaksi, serta dilakukan secara konsisten. Digital engagement yang terbangun secara konsisten mampu mengoptimalkan brand awareness serta memperkuat identitas akun sebagai ruang interaktif bagi audiens.
Analisis Strategi Promosi Penjualan pada Marketplace Shopee BMA Baju Murah Anak Siti Nurhasanah; Sampir Andrean Sukoco
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2966

Abstract

Penelitian ini bertujuan untuk menganalisis strategi promosi penjualan yang diterapkan oleh BMA (Baju Murah Anak) pada marketplace Shopee. Meskipun telah melakukan berbagai upaya promosi, penjualan BMA cenderung fluktuatif dan belum mencapai target yang diharapkan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Penelitian terfokus pada empat strategi promosi utama yaitu pemberian, paket harga, pengembalian dana, dan premi. Hasil penelitian menunjukkan bahwa pemberian sampel kepada afiliasi efektif meningkatkan eksposur merek namun berdampak terbatas pada penjualan langsung. Strategi paket harga dan premi mampu mendorong pembelian dalam jumlah lebih besar serta meningkatkan loyalitas konsumen. Sementara itu, strategi pengembalian dana memberikan rasa aman bagi pelanggan namun menahan tantangan dalam kecepatan pelayanan. Keseluruhan strategi yang diterapkan memberikan dampak positif terhadap citra merek, namun perlu dilakukan evaluasi berkelanjutan untuk meningkatkan efektivitas promosi. Implikasi penelitian ini memberikan kontribusi praktis bagi pelaku UMKM dalam merancang strategi promosi yang adaptif terhadap dinamika pasar digital, khususnya di platform e-commerce seperti Shopee
Analysis Of The Internal Control System For Raw Material Inventory At UD Saudara Jaya Shalina Yulinar Nungkifani; Sampir Andrean Sukoco
International Journal of Health Engineering and Technology Vol. 5 No. 2 (2026): Vol 5. No. 2 JULY 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhet.v5i2.1044

Abstract

Raw material inventory is a crucial component that determines the smoothness of the production process, thus requiring an effective internal control system. This study aims to analyze the internal control system for raw material inventory at UD Saudara Jaya based on the Committee of Sponsoring Organizations of the Treadway Commission (COSO) framework. The study used a qualitative approach with a case study type. The research informants consisted of the management, the head of the raw material department, the head of the production department, and the administration department selected using a purposive sampling technique. Data were collected through observation, structured interviews, and documentation, then analyzed using the Miles and Huberman model which includes data condensation, data presentation, and drawing conclusions with validity tests through source and technique triangulation. The results of the study indicate that the five components of internal control have been implemented, but there are still weaknesses in inventory recording, documentation of evaluation results, and the use of technology that is still simple. The conclusion of the study shows that the internal control system for raw material inventory at UD Saudara Jaya has been running quite well in supporting smooth operations, but still requires improvement through digitalization of recording, strengthening control documentation, and increasing the use of information technology.