Article Per Year (5 Year)
p-Index From 2020 - 2025
3.116
P-Index
This Author published in this journals
All Journal Jurnal Media Wahana Ekonomika JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan YUME : Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Puan Indonesia Jurnal Pengabdian Kepada Masyarakat SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Siagian, Mauli
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)

 1 
UTILIZATION OF AI TO ENHANCE STUDENT ENTREPRENEURSHIP ON SOCIAL MEDIA PLATFORMS Sitorus, David Humala; Wasiman, Wasiman; Siagian, Mauli; Wage, Sunarto
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 13 No 1 (2024): Volume 13 Nomor 1 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v13i1.9454

Abstract

This study examines the utilization of artificial intelligence (AI) in automating promotional content to enhance student entrepreneurship on social media platforms. By leveraging AI technologies, student entrepreneurs can efficiently generate, manage, and optimize promotional content, significantly improving engagement and reach. The study highlights key AI tools and algorithms that enable personalized and data-driven content creation, demonstrating their impact on marketing effectiveness. Conducted at Universitas Putera Batam with 100 student respondents, the research provides insights into the advantages and challenges of integrating AI into social media strategies for student-led businesses, ultimately fostering innovation and entrepreneurial growth in the academic environment
Co-Authors Ambarita, Rikasari Apryani, Kristin Fauzi, M. Fadel Graicelda, Rayni Hartono, Tommy Kilvin, Kilvin Manurung, Edward Maurine Givanka Ningsih Napitupulu, Yopita Kristina Ningsih, Maurine Givanka Pasaribu, Fitra Realize, Realize Safitri, Eka Rahma Sitohang, Girltry Persada Sitorus, David Humala Situmorang, Betharia Claudina Stephanie Stephanie Suci Amalia Tama, Eligius Chlorella wage, Sunarto Wasiman, Wasiman Yuniati Yuniati