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Journal : Journal Social Science And Technology For Community Service

Implementation of MDLC Method to Create Promotional Videos for Tahu Bakso Mak Cito Putra, Kurnia Ramadhan; Fahrudin, Nur Fitrianti; Umaroh, Sofia
Journal of Social Sciences and Technology for Community Service (JSSTCS) Vol 5, No 1 (2024): Volume 5, Nomor 1, March 2024
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v5i1.3611

Abstract

The use of technology has a good impact in various sectors, including the culinary industry. Tahu Bakso Mak Cito, located in Leuwiliang, Bogor, faces challenges in adapting to technology, especially for marketing. This community service aims to overcome the problems faced by Tahu Bakso Mak Cito in promoting its products. The proposed solution is to create promotional videos by utilizing multimedia for effective marketing. A SWOT analysis was first carried out to identify the challenges faced by Tahu Bakso Mak Cito, including limited marketing strategies, competition from larger food companies, low production scale, and short product shelf life. After the problem has been identified using the SWOT Analysis, video development is then carried out by following the multimedia development methodology, namely the Multimedia Development Life Cycle, which includes initialization, blueprint design, asset preparation, product development, as well as testing and validation. To overcome this problem, solutions are proposed, including multimedia and social media marketing strategies. It is hoped that the success of making a promotional video for Tahu Bakso Mak Cito can improve their marketing capabilities in this era of technological development, which is not only useful for increasing brand awareness, but also becomes an inspiration for entrepreneurship. The positive response from the owners of Tahu Bakso Mak Cito UMKM was that they felt it was helpful to promote this community service activity.
Interactive Digital Module for Elementary School Science and Social Studies Learning Using the Multimedia Development Life Cycle Method Putra, Kurnia Ramadhan; Angelica, Evlyn; Adinda, Najwa; Rahmainingtias, Berka Ridha; Putri, Azzahra Candra; Utami, Azzila Deswita; Purwanti, Tri Rahayu; Putri, Windi Laudi; Wahidyah, Nazillah; Abigael, Hugo; Risyanti, Rifa Aulia
Journal of Social Sciences and Technology for Community Service (JSSTCS) Vol 6, No 1 (2025): Volume 6, Nomor 1, March 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i1.4897

Abstract

This Community Service Program (PKM) addresses challenges in implementing interactive learning technology at SDN 150 Gatot Subroto, focusing on grades 4 and 5. It develops multimedia-based modules and provides teacher training using the Multimedia Development Life Cycle (MDLC) method, comprising five stages: initialization, blueprint design, asset preparation, product development, and testing. The modules include animations, navigation buttons, background music, and interactive quizzes to enhance student motivation and understanding. A SWOT analysis highlights strengths such as PowerPoint’s accessibility and the growing awareness of technology-based learning. However, infrastructure limitations and teacher resistance to technology pose challenges.Testing with 54 students showed over 50% could correctly answer quizzes, indicating the media effectively improves comprehension. The program concludes that interactive multimedia-based learning enhances student motivation and engagement. Recommendations include providing guide modules, regular teacher training, and teacher learning groups to support sustainable implementation. This program offers a lasting solution to improving elementary education through interactive multimedia.