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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen
Yunior, Ray
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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CORPORATE IMAGE AND SERVICE QUALITY PERCEPTION ON CUSTOMER’S TRUST AND ITS IMPACT TO THEIR INTEREST IN BEING CUSTOMER Komarudin, Munir Nur; Hurriyati, Ratih; Manalu, Vigory Gloriman; Yunior, Ray
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 9 No 2: Oktober 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.728 KB) | DOI: 10.34010/jurisma.v9i2.2399

Abstract

This research having the purpose of establishing a model that will be used to understand, analyze, and test the gap of about variables corporate image owned by PD BPR Balongan Cirebon on purchase intention to be customer on Cirebon community, so that this research aims to build a model new for marketing in the banking sector. Analysis tool used in this study is SEM (Structural Equation Modelling). The result of the study shows there are significant effect between corporate image and trust, perception of service quality and trust, corporate image and purchase intention, trust and purchase intention, and perception of service quality and purchase intention. Keywords: Corporate Image, Perception of Service Quality, Trust, Purchase Intention
Co-Authors Komarudin, Munir Nur Ratih Hurriyati Vigory Gloriman Manalu