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All Journal JAM : Jurnal Aplikasi Manajemen DERIVATIF AdBispreneur Indonesian Journal of Strategic Management Empowerment : Jurnal Pengabdian Masyarakat Jurnal Riset Keuangan dan Akuntansi (JRKA) Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ JURISMA: Jurnal Riset Bisnis & Manajemen Indonesian Journal Of Business And Economics Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Khazanah Sosial JAS (Jurnal Agri Sains) Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Khazanah Multidisiplin IJECman (International Journal of Ecma Science) SOCIRCLE : Journal Of Social Community Services DIGIBE: Digital Business and Entrepreneurship Journal
Vigory Gloriman Manalu
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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DAMPAK SURAT EDARAN BPOM PERIHAL IKLAN SUSU KENTAL MANIS (SKM) TERHADAP KEPUTUSAN PEMBELIAN PADA SKM FRISIAN FLAG di KABUPATEN KUNINGAN Manalu, Vigory Gloriman
Indonesian Journal of Strategic Management Vol 1, No 2 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i2.1387

Abstract

 DAMPAK SURAT EDARAN BPOM PERIHAL IKLAN SUSU KENTAL MANIS (SKM) TERHADAP KEPUTUSAN PEMBELIAN PADA SKM FRISIAN FLAG di KABUPATEN KUNINGAN Vigory Gloriman Manalu Universitas Kuningan ABSTRACK Sweetened condensed milk (SKM) is a common product consumed by the people of Indonesia, and one of the most famous sweetened condensed milk products (SKM) in Indonesia is Frisian Flag or Cap Bendera. But lately public thrown with the circular letter BPOM about sweetened condensed milk three of advertisement sweetened condensed milk withdrawn from circulation because it does not provide actual information about the product. This research is conducted to find out whether there is any impact from the circular of BPOM about advertisement to buying decision of Frisian Flag milk in Kuningan Regency. So from the results of research conducted found that there is an impact, it turns out advertising can affect purchasing decisions but not strongly or weakly. Keywords: Advertising, Buying Decision JEL : M37 (Advertising), M31 (Marketing)   ABSTRAK Susu kental manis (SKM) adalah produk yang lumrah dikonsumsi oleh masyarakat Indonesia, dan salah satu produk susu kental manis (SKM) yang paling terkenal di Indonesia adalah Frisian Flag atau cap Bendera. Namun akhir-akhir ini publik dihebohkan dengan adanya surat edaran BPOM perihal susu kental manis yaitu 3 ikaln susu kental manis ditarik dari peredaran karena tidak memberikan informasi yang sebenarnya tentang produk tersebut. Penelitian ini dilakukan untuk mengetahui apakah ada dampak dari surat edaran BPOM perihal iklan terhadap keputusan pembelian susu Frisian Flag di Kabupaten Kuningan. Maka dari hasil penelitian yang dilakukan ditemukan bahwa memang ada dampaknya, ternyata iklan dapat mempengaruhi keputusan pembelian tetapi tidak secara kuat atau lemah. Kata Kunci: Iklan, Keputusan Pembelian JEL : M37 (Iklan), M31 (Marketing)
PEMANFAATAN LIMBAH KULIT PISANG SEBAGAI BAHAN BAKU PEMBUATAN KERUPUK DI DESA BANGUNJAYA SUBANG Manalu, Vigory Gloriman; Rahimi, Faishal
Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Vol 8 No 2 (2021): Mei
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/ppkm.v8i2.1535

Abstract

Desa Bangunjaya adalah sebuah desa didaerah kecamatan Subang yang sebagain besar masyarakatnya bermata pencaharian bertani dan berkebun namun disamping perkerjaan tersebut masyarakat Desa Bangunjaya juga memiliki olahan makanan yang terbuat dari pisang dan diolah menjadi sale pisang. Sale pisang dan masyarakat Desa Bangunjaya tidak dapat dipisihkan keberadaanya. Manfaat dari pelaksanaan PKM pengabdian kepada masyarakat yang dilaksanakan di Desa Bangunjaya adalah agar dapat meningkatkan perekonomian yang ada pada desa tersebut dengan memanfaat potensi desa yang selama ini belum tergali oleh masyarakat Desa Bangunjaya. CSF adalah kumpulan analisa dari banyak proses-proses penentu keberhasilan. Hasil dari PKM ini adalah produk unggulan dari Desa Bangunjaya yang memanfaatkan limbah dari kulit pisang yaitu berupa kerupuk kulit pisang.
Pemberdayaan dalam Pengelolaan Digital Marketing untuk Mewujudkan Desa Wisata Budaya di Kecamatan Cigugur Kabupaten Kuningan Harjadi, Dikdik; Praramdana, Gilang Kripsiyadi; Komarudin, Munir N; Manalu, Vigory G
Empowerment Vol. 4 No. 01 (2021): Empowerment
Publisher : Program Studi Ilmu Hukum Fakultas Hukum Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/empowerment.v4i01.4200

Abstract

Kecamatan Cigugur merupakan sebuah Kecamatan yang terletak di Kaki Gunung Ciremai Kabupaten Kuningan. Dengan keindahan alamnya dan udaranya yang sejuk ini membuat masyarakatnya sebagian besar berprofesi di bidang perkebunan, pertanian  dan peternakan. Namun saat ini masyarakat mulai memanfaatkan keindahan alamnya sebagai objek pariwisata. Hal ini ditandai dengan banyaknya bermunculan tempat wisata baru maupun cafe and restoran yang berjejer sepanjang jalan khususnya Desa Cisantana Kecamatan Cigugur. Namun jika dilihat lebih dalam penggunaanya saat ini digital marketing masih belum dilakukan maksimal oleh pihak pengelola wisata desa cisantana, padahal ketika menggunakan digital marketing dapat meningkatkan penjualan. Permasalahan yang ada di Desa-Desa Wilayah Kecamatan Cigugur Kabupaten Kuningan ini, adalah bagaimana peningkatan pengetahuan dan pemahaman masyarakat dalam melestarikan, inventarisasi dan mengembangkan potensi budaya yaitu kearifan lokal, tradisi, & seni  setempat sebagai salah satu tujuan wisata budaya, bagaimana aspek pendampingan pengelolaan digital marketing sebagai media promosi rintisan wisata alam dan budaya  kepada pengelola atau aparatur desa atau kecamatan, dan bagaimana pengelolaan pembentukan rintisan Desa Wisata yang ada di Kecamatan Cigugur Kabupaten Kuningan.  Hasil dari kegiatan ini masyarakat khususnya para pengelola obyek wisata sudah mulai memahami dimana kegiatan promosi merupakan kegiatan yang sangat penting dilakukan untuk menarik wisatawan, terutama wisatawan asing. Dalam kegiatan ini para pengeola sudah dilatih untuk menggunakan media promosi yang baik dan bijak untuk melakukan promosi kegiatan usaha yang mereka lakukan. Adapun media promosi yang difokuskan adalah intagram dan chanel youtube. Kegiatan pelatihan ini dilakukan dalam dua tahapan, yaitu tahap pelatihan dan praktek langsung. Setelah dilakukan prkatek langsung dilakukan evaluasi mengenai kegiatan promosi yang sudah dilakukan.
ANALISIS PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP MINAT PEMBELIAN DAN KAITANYA DENGAN INISIASI ONE VILLAGE ONE PRODUCT DI KABUPATEN KUNINGAN Vigory Gloriman Manalu; Ilham Akbar
Derivatif : Jurnal Manajemen Vol 14, No 2 (2020): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v14i2.507

Abstract

OVOP (one village one product) started in Oita Prefecture in southwest of Japan in the late 1970s and aimed to revitalize the prefecture's rural economy. In Indonesia, the OVOP policy is also stated in the Presidential Instruction of the Republic of Indonesia number 6 year 2007, which is to encourage the development of promotion institutions and the creation of MSME products through the OVOP approach. So far, there has been no research that examines the effect of brand image and brand awareness of local products on the interest in purchasing local products with OVOP as antecedent. This method is part of the Non-Probability Sampling method in which the sample is drawn based on the criteria determined by the researcher, that is, anyone who happens to meet the researcher and meets the criteria can be used as a sample. Furthermore, Brand Image and Brand Awareness have positive and significant effect on Purchase Intention for typical products of Kuningan Regency.Keywords: Brand Image, Brand Awareness, Purchase Intention, OVOP
Effect of Service Quality on Customer Satisfaction Through Brand Experience and Brand Awareness in Postal and Delivery Services Vigory Gloriman Manalu; Ilham Akbar
Indonesian Journal Of Business And Economics Vol 2, No 1 (2019)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v2i1.1862

Abstract

E-Commerce in Indonesia is increasing very fast compared to buying and selling activities in the digital world. It is noted that there are numbers of e-commerce that are growing rapidly in Indonesia, namely Lazada, Tokopedia, Shopee, BukaLapak and many others. With the development of e-commerce, the businessmen must be able to send their messages to customers well. There are several postal and delivery services companies in Indonesia, namely JNE, JnT, Pos Indonesia, Tiki and others. The purpose of conducting this research is to be able to provide input to the parties engaged in the field of postal and delivery services in order to find out what can affect customer satisfaction and increase its influence. the relationship between service quality on consumer satisfaction has no significant effect (H1 not supported), the relationship between service quality on brand experience has a positive and significant effect (H2 supported), the relationship between service quality on the brand. awareness has a positive and significant effect (H3 Supported), the relationship between brand experience on consumer satisfaction has a positive and significant effect (H4 supported), the relationship between brand awareness on consumer satisfaction has a positive and significant effect on (H5 supported)
The Effect of Islamic Financial Inclusion on Economic Growth: A Case Study of Islamic Banking in Indonesia Fauziyah Adzimatinur; Vigory Gloriman Manalu
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1699

Abstract

This research aims to examine the effects of financial inclusion in Islamic banking on economic development in Indonesia. The economic growth indicator is represented by the Industry Production Index (IPI) while the financial inclusion indicator is represented by the amount of Third Party Funds, the amount of financing, the number of Third Party Funds accounts, and the number of financing accounts. The data used is time series from January 2011 to February 2020. The Vector Error Correction Model (VECM) is used to analyze the data. The results show that in the long run, inflation has a positive effect, while in the short term, inflation has a positive effect on lag one and has a negative effect on lag 2. While the financial inclusion indicator shows that the financial inclusion of Islamic banking in Indonesia has a positive effect on economic growth. 
The Effect of Consumer Ethnocentrism on Purchasing Batik Products: Application of the Extended Theory of Planned Behaviour (TPB) and Price Sensitivity Vigory Gloriman Manalu; Fauziyah Adzimatinur
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1342

Abstract

The growing globalization of markets, the bilateral free trade agreements and the development of free trade zones have made the pattern of ethnocentrism of consumers a crucial concern for multinational corporations operating outside their domestic market. Although consumer ethnocentrism is a global phenomenon, there are differences, depending on the country studied, in the degree expressed by consumers. The purpose of this study was to explore the effect of consumer ethnocentrism on purchase intention of domestic batik products compared to imported Batik through TPB and to determine the variables of price sensitivity and attitude as mediation. Data collection was carried out through printed questionnaires using a purposive sampling approach. The questionnaire had collected 200 respondents. Further testing used the equation modelling (SEM) structure. The empirical results of SEM show that all the proposed hypotheses are accepted.
ANALISIS PENGARUH TATA KELOLA PERUSAHAAN DAN UKURAN PERUSAHAAN TERHADAP PEMILIHAN AUDITOR EKSTERNAL Arief Nurhandika; Vigory Gloriman Manalu
Jurnal Riset Keuangan dan Akuntansi Vol 7, No 1 (2021): Jurnal Riset Keuangan dan Akuntansi (JRKA)
Publisher : Program Studi Akuntansi, Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/jrka.v7i1.4449

Abstract

Tujuan dari penelitian ini untuk menguji: 1) pengaruh tata kelola perusahaan terhadap pemilihan auditor eksternal, 2) pengaruh ukuran perusahaan terhadap pemilihan auditor eksternal. Populasi penelitian ini adalah perusahaan Badan Usaha Milik Negara (BUMN) yang terdaftar pada Bursa Efek Indonesia (BEI) dari tahun 2014 sampai dengan 2018. Metode statistik yang digunakan adalah regresi logistik. Hasil penelitian menunjukan bahwa 1) tata kelola perusahaan positif tidak berpengaruh terhadap pemilihan auditor eksternal, 2) ukuran perusahaan berpengaruh terhadap pemilihan auditor eksternal. Kata Kunci: Tata Kelola Perusahaan, ukuran perusahaan, pemilihan auditor
MINAT PEMBELIAN PRODUK ORGANIK DI INDONESIA : THEORY PLANNED BEHAVIOR YANG DIKEMBANGKAN DAN PENGETAHUAN PRODUK ORGANIK. Vigory Gloriman Manalu
JAS (Jurnal Agri Sains) Vol 4, No 2: Desember 2020
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v4i2.415

Abstract

ABSTRAKSaat ini indonesia mencatat luas pertanian organik setiap tahunya mengalami peningkatan namun tidak diiringi dengan operator yang terlibat dalam kegiatan pertanian organik yang sejalan dan cenderung fluktuatif. Di Indonesia,  deptartemen pertanian telah mencanangkan program “Go Organik 2010” dimana program tersebut bertujuan agar para petani dan konsumen untuk hidup sehat. Dalam mempengaruhi minat beli produk organik tidaklah mudah dan cenderung rumit sehingga dibutuhkan determinasi pengetahuan (knowledge) produk organik yang harus diberikan kepada konsumen. Penelitian bertujuan untuk mengetahui hubungan antara norma subjektif dan sikap pada minat pembelian produk organik dan efek mediasi dengan menggunakan variabel pengetahuan produk ramah lingkungan. Untuk menguji model yang diusulkan, maka pengumpulan data dilakukan melalui kuesioner online dengan menggunakan pendekatan purposive sampling. Responden yang dipilih adalah mereka yang pernah membeli dan memiliki keininginan untuk membeli produk pangan organik. Dari kuesioner yang telah terkumpul ada 217 responden yang terkumpul. Hasil penelitian menunjukkan bahwa variabel Knowledge of Green Product tidak dapat memediasi hubungan antara norma subjektif dan sikap pada minat pembelian produk organik pada konsumen di Indonesia.Kata kunci: NormaSubjektif, Sikap, Pengetahuan Produk Ramah Lingkungan, Minat Pembelian Produk Organik ABSTRACTCurrently, Indonesia records that the area of organic farming has increased every year, but it is not accompanied by operators involved in organic farming activities which are consistent and tend to fluctuate. In Indonesia, the Department of Agriculture has launched the "Go Organic 2010" program where the program aims to encourage farmers and consumers to live healthily. In influencing the buying interest of organic products is not easy and tends to be complicated, so it takes the determination of the knowledge (knowledge) of organic products that must be given to consumers.This study aims to determine the relationship between subjective norms and attitudes towards purchasing interest in organic products and the effect of mediation by using environmentally friendly product knowledge variables. To test the proposed model, data collection was carried out through an online questionnaire using a purposive sampling approach. Respondents selected are those who have purchased and have the desire to purcahse organic food products. From the questionnaire that has been collected there are 217 respondents who were collected. The results showed that the variable Knowledge of Green Product not mediate the relationship between subjective norms and attitudes towards buying interest in organic products in Indonesian consumers.Keywords: Subjective Norm, Attitude, Knowledeg of Green Product, Green Food Purchase Intention
The Effectiveness and Impact of Salary Subsidy Program on Community Purchasing Power Rachmaniar Myrianda Dwiputri; Eka Pariyanti; Eman Sulaiman; Vigory Gloriman Manalu
International Journal of Ecma Science Vol 1, No 2 (2021): IJECman (International Journal of Ecma Science)
Publisher : International Journal of Ecma Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.373 KB)

Abstract

The Covid-19 pandemic not only affected health, but also the economy and community purchasing power to decrease, this was due to the many reductions in salaries and job layoffs made by companies. To overcome this, the government created a salary subsidy assistance program, with the hope of increasing community purchasing power. This study aims to analyze the effectiveness and impact of the salary subsidy program on community purchasing power that using the inflation indicator. This study uses descriptive analysis to explain the effectiveness of the salary subsidy assistance program and its impact on community purchasing power. The results show that, so far, the salary subsidy program has been effective and can increase community purchasing power.
Co-Authors . Wachjuni Adzimatinur, Fauziyah Amalia Cantika Arief Nurhandika Arief Nurhandika Dadang Suhendar Dwi Novita, Alviana Eka Pariyanti Eman Sulaiman Faishal Rahimi Faishal Rahimi Faishal Rahimi Fauziyah Adzimatinur Gilang Kripsiyadi Praramdana Harjadi, Dikdik Ilham Akbar Ilham Akbar Ilham Akbar Komarudin, Munir Nur Nurhandika, Arief Rachmaniar Myrianda Dwiputri Ratih Hurriyati Sri Rahayu Wachjuni Yunior, Ray