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All Journal AJMC (Asian Journal of Media and Communication) Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema AJMC (Asian Journal of Media and Communication)
Tunggal, Immanuel Dwi Asmoro
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Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pengaruh Kualitas Akun Instagram terhadap Minat Komunitas Membaca Media Lokal Tunggal, Immanuel Dwi Asmoro
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 2 No. 2 (2020): Maret 2020
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1097.889 KB) | DOI: 10.24076/PIKMA.2020v2i2.399

Abstract

Kini semakin banyak tantangan yang harus dihadapi oleh industri media. Terutama yang dihadapi oleh industri media cetak. Tantangan datang dari berbagai sudut, baik itu tantangan yang datang dari sesama jenis media, juga tantangan yang datang dari media jenis yang berbeda. Salah tantangan tersebut adalah dari kehadiran media online. Kehadiran media online telah mengubah kebiasaan masyarakat dalam mencari infomrasi melalui media. Penelitian ini dilakukan untuk melihat media lokal di Jawa Tengah. Suara Merdeka sebagai surat kabar tertua di Jawa Tengah harus menghadapi tantangan tersebut. Melalui akun instagram ini, Suara Merdeka berusaha mendorong komunitas untuk memiliki minat membaca Suara Merdeka. Penelitian ini ditujukan untuk melihat sebarapa jauh pengaruh kualitas akun instagram Suara Merdeka terhadap Minat Membaca. Penelitian ini menggunakan teori Hierarchy of Effect Model. Sampel yang digunakan adalah 94 orang yang berasal dari 19 komunitas yang berbeda. Hasil dari penelitian ini adalah terdapat hubungan yang positif dan pengaruh yang signifikan antara kualitas akun instagram terhadap Minat Membaca.
Polymedia Model on the Information-Seeking of Young Urban Indonesian on Fashion and Their Perception on Japanese and Indonesian Brands. Perbawaningsih, Yudi; Sri Rejeki, MC. Ninik; Tunggal, Immanuel Dwi Asmoro
Asian Journal of Media and Communication Vol. 6 No. 1 (2022): Volume 6, Number 1, 2022
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol6.iss1.art4

Abstract

In the digital era, urban youth face various media – including conventional media – to seek information related to fashion. Fashion items are one of the top three things Indonesian people buy, and Japanese fashion is one of the foreign brands they can mention. The media and information exposure affect their reaction and response toward the information. This study explored and compared Indonesian urban youth's information-seeking behavior about fashion and their perceptions of Japanese and Indonesian fashion brands. Data were collected through paper and pencil questionnaires administered to 291 students at four educational institutions in two major cities, with a diversity of age, gender, place of residence, religion, and education level. This study suggested that (1) young people used various media (polymedia), both conventional and new media. Digging up information directly to fashion brand outlets was a crucial choice, (2) information-seeking behavior was related to fashion brand perceptions. Perceptions of Japanese brands were better than their Indonesian counterparts, although it varied on different demographic characteristics and diversity of information-seeking patterns. This research has several implications: (1) fashion information must be conveyed to consumers as a unique person rather than as a collective person; (2) fashion information must be delivered either through conventional media – including direct shop visits, as well as new media, (3) Need to build a product as a global brand image.
Polymedia Model on the Information-Seeking of Young Urban Indonesian on Fashion and Their Perception on Japanese and Indonesian Brands. Perbawaningsih, Yudi; Sri Rejeki, MC. Ninik; Tunggal, Immanuel Dwi Asmoro
Asian Journal of Media and Communication Vol. 6 No. 1 (2022): Volume 6, Number 1, 2022
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol6.iss1.art4

Abstract

In the digital era, urban youth face various media – including conventional media – to seek information related to fashion. Fashion items are one of the top three things Indonesian people buy, and Japanese fashion is one of the foreign brands they can mention. The media and information exposure affect their reaction and response toward the information. This study explored and compared Indonesian urban youth's information-seeking behavior about fashion and their perceptions of Japanese and Indonesian fashion brands. Data were collected through paper and pencil questionnaires administered to 291 students at four educational institutions in two major cities, with a diversity of age, gender, place of residence, religion, and education level. This study suggested that (1) young people used various media (polymedia), both conventional and new media. Digging up information directly to fashion brand outlets was a crucial choice, (2) information-seeking behavior was related to fashion brand perceptions. Perceptions of Japanese brands were better than their Indonesian counterparts, although it varied on different demographic characteristics and diversity of information-seeking patterns. This research has several implications: (1) fashion information must be conveyed to consumers as a unique person rather than as a collective person; (2) fashion information must be delivered either through conventional media – including direct shop visits, as well as new media, (3) Need to build a product as a global brand image.
Co-Authors Sri Rejeki, MC. Ninik Yudi Perbawaningsih