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All Journal AJMC (Asian Journal of Media and Communication) Jurnal Komunikasi Pemberdayaan AJMC (Asian Journal of Media and Communication)
Sri Rejeki, MC. Ninik
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Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Strategi Komunikasi Pembangunan Partisipatif melalui Appreciative Inquiry (Studi Kasus Padukuhan Karang, Desa Girikarta, Kapanewon Panggang, Gunung Kidul) Sri Rejeki, MC. Ninik; Praharsiwi, Caecilia Santi; Wiratmojo, Yoseph Bambang
Jurnal Komunikasi Pemberdayaan Vol 4 No 1 (2025): June
Publisher : Sekolah Tinggi Pembangunan Masyarakat Desa APMD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47431/jkp.v4i1.516

Abstract

Penelitian ini secara khusus melakukan pengamatan pada isu pembangunan di wilayah Padukuhan Karang, Kalurahan Girikarto, Kapanewon Panggang, Kabupaten Gunung Kidul. Wilayah ini merupakan salah satu daerah di Gunung Kidul yang pernah mengalami krisis kekeringan, dan keterbatasan air untuk pertanian. Uniknya, solusi pertama-tama tidak hadir dari pemerintah, namun dari aktivis sosial yang terlibat langsung dalam dinamika masyarakat setempat. Romo Mangun, seorang rohaniawan dan aktivis sosial, datang ke wilayah Girikarto pada tahun 1986-1990an dan menginisiasi pembangunan dengan mengangkut air bersih dari sumber air ke masyarakat setempat dan menginspirasi berdirinya Eco-Camp Mangun Karsa. Sebagai kelanjutan dari proses pembangunan di Eco-Camp, Appreciative Inquiry (AI) digunakan sebagai pendekatan komunikasi strategis dalam pembangunan partisipatif di Padukuhan Karang. Pengambilan data dilakukan melalui Focus Group Discussion (FGD) dengan menerapkan pendekatan AI milik Cooperrider et al. (2008). Penelitian ini menerapkan nilai-nilai inklusif dan partisipatif dengan mengajak berbagai kelompok masyarakat di Padukuhan Karang. Temuan penelitian menunjukkan bahwa AI secara efektif memfasilitasi keterlibatan masyarakat selama tahap penilaian perencanaan pembangunan melalui siklus 5-D (Define, Discovery, Dream, Design, Destiny). Warga mengidentifikasi kekuatan masa lalu, membayangkan tujuan masa depan, dan merumuskan rencana yang dapat ditindaklanjuti, yang berkontribusi pada munculnya lembaga lokal yang kuat. Tidak seperti studi komunikasi pembangunan sebelumnya, penelitian ini menekankan peran AI dalam melibatkan masyarakat dari berbagai kelompok, mempromosikan pemberdayaan, inklusivitas, dan keberlanjutan. AI menawarkan model yang berpusat pada manusia dan berbasis kekuatan yang mendukung pembangunan partisipatif yang berkelanjutan.
Polymedia Model on the Information-Seeking of Young Urban Indonesian on Fashion and Their Perception on Japanese and Indonesian Brands. Perbawaningsih, Yudi; Sri Rejeki, MC. Ninik; Tunggal, Immanuel Dwi Asmoro
Asian Journal of Media and Communication Vol. 6 No. 1 (2022): Volume 6, Number 1, 2022
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol6.iss1.art4

Abstract

In the digital era, urban youth face various media – including conventional media – to seek information related to fashion. Fashion items are one of the top three things Indonesian people buy, and Japanese fashion is one of the foreign brands they can mention. The media and information exposure affect their reaction and response toward the information. This study explored and compared Indonesian urban youth's information-seeking behavior about fashion and their perceptions of Japanese and Indonesian fashion brands. Data were collected through paper and pencil questionnaires administered to 291 students at four educational institutions in two major cities, with a diversity of age, gender, place of residence, religion, and education level. This study suggested that (1) young people used various media (polymedia), both conventional and new media. Digging up information directly to fashion brand outlets was a crucial choice, (2) information-seeking behavior was related to fashion brand perceptions. Perceptions of Japanese brands were better than their Indonesian counterparts, although it varied on different demographic characteristics and diversity of information-seeking patterns. This research has several implications: (1) fashion information must be conveyed to consumers as a unique person rather than as a collective person; (2) fashion information must be delivered either through conventional media – including direct shop visits, as well as new media, (3) Need to build a product as a global brand image.
Polymedia Model on the Information-Seeking of Young Urban Indonesian on Fashion and Their Perception on Japanese and Indonesian Brands. Perbawaningsih, Yudi; Sri Rejeki, MC. Ninik; Tunggal, Immanuel Dwi Asmoro
Asian Journal of Media and Communication Vol. 6 No. 1 (2022): Volume 6, Number 1, 2022
Publisher : Department of Communications, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/asjmc.vol6.iss1.art4

Abstract

In the digital era, urban youth face various media – including conventional media – to seek information related to fashion. Fashion items are one of the top three things Indonesian people buy, and Japanese fashion is one of the foreign brands they can mention. The media and information exposure affect their reaction and response toward the information. This study explored and compared Indonesian urban youth's information-seeking behavior about fashion and their perceptions of Japanese and Indonesian fashion brands. Data were collected through paper and pencil questionnaires administered to 291 students at four educational institutions in two major cities, with a diversity of age, gender, place of residence, religion, and education level. This study suggested that (1) young people used various media (polymedia), both conventional and new media. Digging up information directly to fashion brand outlets was a crucial choice, (2) information-seeking behavior was related to fashion brand perceptions. Perceptions of Japanese brands were better than their Indonesian counterparts, although it varied on different demographic characteristics and diversity of information-seeking patterns. This research has several implications: (1) fashion information must be conveyed to consumers as a unique person rather than as a collective person; (2) fashion information must be delivered either through conventional media – including direct shop visits, as well as new media, (3) Need to build a product as a global brand image.
Co-Authors Praharsiwi, Caecilia Santi Tunggal, Immanuel Dwi Asmoro Yoseph Bambang Wiratmojo Yudi Perbawaningsih