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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS SENMEA
MAHARDHIKA, MUSTAFIDAH
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Keputusan Pembelian Ditinjau dari Promosi Menggunakan Media Sosial dan Word of Mouth Marketing Mahardhika, Mustafidah; Arintowati, Dyan
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.16395

Abstract

The purpose of this research is to determine the effect of promotion using social media and word of mouth marketing on purchasing decisions for beauty clinic services. This research is belonging to quantitative research with data collection techniques using interviews, documentation, and questionnaires. For data analysis using multiple linear regression analysis. The results showed that at this time, promotions using social media and word of mouth marketing influence purchasing decisions still, either partially or simultaneously. From these results, social media is still effectively used as a tool on promoting products. Word of mouth marketing also has an effective influence in affecting purchasing decisions. Where consumers still trust the recommendations of their close environment on products buying decision. Kata Kunci: social media, word of mouth marketing, buying decision
KUALITAS PRODUK, KUALITAS PELAYANAN, DAN HARGA DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN Mahardhika, Mustafidah; Arintowati , Dyan
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

After the Covid-19 pandemic ends, business competition is predicted to be very fierce. Business and industries are required to be able to implement marketing strategies so that consumers decide to buy products, both goods and services they sell. Some marketing strategies that can be used to make consumers decide to buy are by offering quality products, quality services, and determining the right pricing strategy. The purpose of this research is to determine the effect of product quality, service quality, and price on consumer buying decisions at BCA Cellular in Loceret District. This type of research is quantitative research. Data collection techniques by conducting interviews, documentation, and questionnaires. For data analysis using multiple linear regression analysis. Based on the results of the research data analysis, there are several results. The first result states that partially the price influences consumer buying decisions at BCA Cellular in Loceret District. The second result states that product quality and service quality do not influence consumer buying decisions at BCA Cellular in Loceret District. The third result states that product quality, service quality, and price simultaneously influence consumer buying decisions at BCA Cellular in Loceret District.
DISIPLIN KERJA DAN FASILITAS KANTOR DALAM MEMPENGARUHI KINERJA PEGAWAI Mahardhika, Mustafidah; Arintowati, Dyan
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

One of the organizational resources that has an important role in achieving its goals is human resources. Human beings as a resource must be able to complete organizational tasks effectively, efficiently, and productively. The effective, efficient, and productive completion of these organizational tasks depends on employee performance. The purpose of this research is to find out the influence of work discipline and office facilities on employee performance in Rejoso District of Nganjuk Regency. This research belong to quantitative research. Data collection techniques by conducting interviews, documentation, and questionnaires. For data analysis using multiple linear regression analysis. The research had several results based on data analysis using multiple linear regression analysis. The results of this study refer to the hypothesis that has been formulated. The first results showed that work discipline partially affected employee performance. The second result showed that office facilities partially affected employee performance. The third result shows that work discipline and office facilities affected employee performance simultaneously.
KEPUASAN ANGGOTA KOPERASI BERDASARKAN PENGARUH DARI CITRA KOPERASI DAN KUALITAS PELAYANAN Mahardhika, Mustafidah; Arintowati, Dyan
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this research is to determine if any or not the influence of cooperative image and service quality toward cooperative members satisfaction. This research method adopts a quantitative research method. Data collection techniques by interviewing, documenting, and providing questionnaires to cooperative members. Data analysis uses multiple linear regression analysis. This research provides a result that cooperative image and service quality partially affect cooperative members satisfaction. The results also show that cooperative image and service quality have a simultaneous effect on cooperative members satisfaction. The cooperative image has the greatest influence on the cooperative members satisfaction. It is so important to maintain the cooperative image remain positive, so that members feel satisfied. Maintaining the cooperative image is the same as maintaining the loyalty of members to entrust their every economic need to the cooperative.
Apakah Kepercayaan dan Ketergantungan Berpengaruh Terhadap Repurchase Intention Hand and Body Lotion Citra? Mahardhika, Mustafidah
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The aim of this research is to determine the influence of trust on repurchase intention of Citra hand body lotion and the influence of dependence on repurchase intention of Citra hand body lotion. Primarily, this is a quantitative research design. To determine whether or not there is an influence of trust and dependence, research data analysis was carried out using multiple linear regression analysis. The result is that trust and dependence influence Citra hand body lotion repurchase intention, both partially and simultaneously. These results contribute to the novelty that several consumers of Citra hand body lotion actually have a sense of trust and dependence on this skin care product.
ANALISIS RISIKO DAN KEAMANAN DALAM LAYANAN PERBANKAN ONLINE: STUDI LITERATUR Mahardhika, Mustafidah; Urika
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 10 (2025): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2025
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The development of digital technology has driven a major transformation in the banking system, particularly through online banking services that provide easy access for customers. However, this progress has also been accompanied by an increase in cybercrime risks that threaten the security of financial institutions. This study aims to analyze the forms of risk and security threats in digital banking services, evaluate the mitigation strategies that have been implemented, and provide recommendations for strengthening the digital banking security system in Indonesia. The method used is a literature study by reviewing national journals and publications from the Financial Services Authority (OJK). The results of the study show that the main risks faced by banks include phishing attacks, malware, and personal data leaks that impact both financial institutions and customers. The mitigation strategies implemented have not been fully effective due to weak supervision and uneven implementation. Therefore, a comprehensive approach is needed through strengthening security technology, improving cyber governance, increasing digital literacy, and collaborating on research and innovation to build a sustainable digital banking ecosystem.
Co-Authors Arintowati , Dyan ARINTOWATI, DYAN Urika