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All Journal Bussman Journal : Indonesian Journal of Business and Management Journal of Artificial Intelligence and Digital Business "Indonesian Journal of Devotion and Empowerment (IJDE) "
ARINTOWATI, DYAN
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Other

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PENGARUH BRAND TRUST DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SKINTIFIC (STUDI KASUS PADA FOLLOWERS INSTAGRAM @SKINTIFICID) Ayu Wulandari, Diah; Arintowati, Dyan; Tri Mahendra , Prasetya
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i1.325

Abstract

This study is a quantitative study using brand trust and price variables as independent variables, while purchasing decisions are dependent variables. Data collection techniques by distributing questionnaires given to 400 respondents who are skintific Instagram followers. Respondents were selected using the non-probability sampling method. The data analysis method uses multiple linear regression analysis and hypothesis testing. From the results of this study, it can be concluded that brand trust and price, both partially and simultaneously, have a positive and significant effect on purchasing decisions. It is hoped that companies can build consumer trust and set prices that are in accordance with product quality. This can support consumers in making repeat purchases of products offered by skintific.
Pengaruh Harga, Kualitas Produk, Promosi Terhadap Keputusan Wali Murid Menyekolahkan Anaknya Di Kb-Tk Rainbow Nganjuk Arintowati, Dyan; Ariani, Thereza Putri; Supheni, Indrian
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2753

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas produk, dan promosi terhadap keputusan wali murid dalam menyekolahkan anaknya di KB-TK Rainbow Nganjuk. Jenis penelitian yang digunakan adalah kuantitatif asosiatif dengan pendekatan survei. Sampel dalam penelitian ini berjumlah 108 responden yang diambil menggunakan metode simple random sampling. Teknik analisis data menggunakan regresi linier berganda dengan bantuan software SPSS 23 versi 23. Hasil penelitian menunjukkan bahwa secara parsial, variabel harga memiliki nilai signifikansi sebesar 0,539 > 0,05 sehingga tidak berpengaruh signifikan terhadap keputusan pembelian (Ha ditolak). Variabel kualitas produk memiliki nilai signifikansi sebesar 0,124 > 0,05 yang berarti tidak berpengaruh signifikan terhadap keputusan pembelian (Ha ditolak). Sementara itu, variabel promosi memiliki nilai signifikansi sebesar 0,000 < 0,05 yang berarti berpengaruh signifikan terhadap keputusan pembelian (Ha diterima). Secara simultan, hasil uji F memperoleh nilai signifikansi sebesar 0,000 < 0,05 dan nilai F hitung sebesar 18,156, yang menunjukkan bahwa variabel harga, kualitas produk, dan promosi secara bersama-sama berpengaruh signifikan terhadap keputusan wali murid dalam menyekolahkan anaknya (Ha diterima). Nilai koefisien determinasi (Adjusted R Square) sebesar 0,325 mengindikasikan bahwa sebesar 32,5% variasi dalam keputusan pembelian dapat dijelaskan oleh ketiga variabel bebas, sedangkan sisanya sebesar 67,5% dipengaruhi oleh faktor lain di luar model penelitian ini.
Increasing Public Welfare Through Increasing Human Resources of Original Songket Weaving Craftsmanships in Nganjuk District Ambarwati; Supheni, Indrian; Arintowati, Dyan; Wulandari, Vina; Ningrum, Dwi Septia
Indonesian Journal of Devotion and Empowerment Vol. 6 No. 2 (2024): December
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/vfn6nc40

Abstract

The background of this activity is the gap between active craftsmen and new craftsmen. This is a concern for weaving actors/craftsmen in Barong hamlet, Kedungrejo village, Tanjunganom District, Nganjuk regency. If no action is taken, the weaving culture will become extinct. On the one hand, weaving is a cultural heritage that must be maintained and preserved, but on the other hand, weaving is a promising source of income. Carrying out training activities to improve human resources for these weaving craftsmen means that two goals can be achieved at once, namely preserving ancestral culture and improving the welfare of weaving craftsmen which will have an impact on the community in general. The method chosen in implementing this activity was to provide basic weaving training for beginners, which continued with training so that it was hoped that they could become proficient. This activity was carried out in Barong hamlet, Kedungrejo village, Tanjunganom District, Nganjuk regency. The result of implementing this activity was the growth of new craftsmen who started from beginners/laymen about weaving and are now able to increase family income through weaving crafts.
Co-Authors Ambarwati Ariani, Thereza Putri AYU WULANDARI, DIAH Indrian Supheni Ningrum, Dwi Septia Tri Mahendra , Prasetya Wulandari, Vina