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All Journal Science and Technology: Jurnal Pengabdian Masyarakat SENMEA
Arintowati , Dyan
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences Other

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Edukasi Manajemen Keuangan Dasar bagi Pelaku UMKM di Desa Mungkung, Kecamatan Loceret, Nganjuk, Jawa Timur Mahendra, Prasetya Tri; Novaliana, Ika; Suwandi; Rahayu, Dwi Puji; Arintowati , Dyan
Science and Technology: Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): September
Publisher : CV. Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/scitec.v2i3.415

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman manajemen keuangan dasar bagi pelaku UMKM pentol dan siomay di Desa Mungkung, Kecamatan Loceret, Nganjuk. Permasalahan utama yang dihadapi pelaku usaha adalah kurangnya keterampilan dalam pencatatan keuangan sederhana, sehingga sering terjadi pencampuran antara keuangan pribadi dan usaha. Metode pelaksanaan meliputi pelatihan interaktif, simulasi pencatatan keuangan, dan pendampingan penggunaan aplikasi pembukuan sederhana. Hasil menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta dalam mengelola keuangan usaha, seperti mampu melakukan pencatatan pemasukan dan pengeluaran harian serta mulai memisahkan keuangan pribadi dan usaha. Disimpulkan bahwa edukasi manajemen keuangan dasar sangat membantu pelaku UMKM dalam mengelola usaha secara lebih terstruktur. Disarankan agar pendampingan dilakukan secara berkelanjutan untuk memastikan penerapan manajemen keuangan yang konsisten dan optimal.
KUALITAS PRODUK, KUALITAS PELAYANAN, DAN HARGA DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN Mahardhika, Mustafidah; Arintowati , Dyan
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

After the Covid-19 pandemic ends, business competition is predicted to be very fierce. Business and industries are required to be able to implement marketing strategies so that consumers decide to buy products, both goods and services they sell. Some marketing strategies that can be used to make consumers decide to buy are by offering quality products, quality services, and determining the right pricing strategy. The purpose of this research is to determine the effect of product quality, service quality, and price on consumer buying decisions at BCA Cellular in Loceret District. This type of research is quantitative research. Data collection techniques by conducting interviews, documentation, and questionnaires. For data analysis using multiple linear regression analysis. Based on the results of the research data analysis, there are several results. The first result states that partially the price influences consumer buying decisions at BCA Cellular in Loceret District. The second result states that product quality and service quality do not influence consumer buying decisions at BCA Cellular in Loceret District. The third result states that product quality, service quality, and price simultaneously influence consumer buying decisions at BCA Cellular in Loceret District.
Co-Authors Dwi Puji Rahayu, Dwi Puji MAHARDHIKA, MUSTAFIDAH Mahendra, Prasetya Tri Novaliana, Ika Suwandi