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SOSIALISASI UPAYA PENINGKATAN PENJUALAN BAGI UMKM MELALUI STRATEGI BRANDING PADA PELAKU UMKM DI PANTAI KUTA DESA KUTA KECAMATAN PUJUT KABUPATEN LOMBOK TENGAH Yuliandari, Rini; Suharti, Suharti; Permadi, I Gusti Agung Didit Eka; Alifianti, Anggun Sukma; Rahmadani, Ceila
Devote : Jurnal Pengabdian Masyarakat Global Vol. 3 No. 2 (2024): Devote : Jurnal Pengabdian Masyarakat Global, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v3i2.2912

Abstract

Micro, Small and Medium Enterprises (MSMEs) are a reliable driver of the economy and their existence is highly regarded. MSMEs contribute quite a lot to the Indonesia economy, especially in Kuta Beach which is located in Central Lombok Regency, Lombok Island, they can absorb labor thereby reducing labor problems in Central Lombok Regency, plus there is the largest tourist destination on Lombok Island which is located on Kuta Beach. If we look further into each organ of the MSME body, there are still many problems and shortcomings. They are many problems faced by MSMEs in the continuity of their business, especially from understanding MSME development strategies. This community service aims to find whether out whether MSMEs carry out strategic management well, especially in developing MSMEs to run their businesses and whether MSMEs understand development methods and strategies well. The aim of implementing this Community Service Activity (PKM) is to help socialize branding strategies as an effort to increase sales for MSMEs. This PKM activity was carried out in the Kuta Beach area, Central Lombok. The implementation method for this activity is to provide material related to branding strategies through the use of digital technology. The conclusion obtained from the results of this PKM activity is that the assistance activities for business actors regarding brand identity have been carried out well. Mentoring activities are carried out by introducing, strengthening and increasing the understanding of PKM participants through branding strategies using brand identity.
KELAYAKAN ASPEK KEUANGAN TERHADAP BISNIS KERIPIK NANGKA PADA UD. WARNA SARI DI DESA SURANADI KECAMATAN NARMADA KABUPATEN LOMBOK BARAT PERMADI, I GUSTI AGUNG DIDIT EKA; SYAFHARIAWAN, HERRY; EFENDI, HAYATI; SUARTHA, I DEWA GEDE
GANEC SWARA Vol 17, No 4 (2023): Desember 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i4.627

Abstract

The aim of this research is to analyze the feasibility of the jackfruit chips business at UD. Warna Sari in Suranadi Village, Narmada District, West Lombok Regency financially. This research is applied research. The data collection method used in this research is the case method or often called a case study. The data collection techniques used in this research are observation, interviews and documentation. The data collection tools used in this research were questionnaires and cellphones (recorders). The conclusion obtained is that the results of the production of jackfruit chips must be sold by UD. The color of Sari in Suranadi Village, Narmada District, West Lombok Regency is 0.41 kg so that the business carried out does not experience losses and does not make a profit or is at the break-even point, the sales value of jackfruit chips is IDR 1.64, the total profit earned is IDR 13,597,570,- and the feasibility of the financial aspect of the jackfruit chips business is R/C > 1 of 4.49 for 30 production processes, which means that the jackfruit chips agro-industry business which has been running so far is worthy of development
Aspek Hukum Merger dan Akuisisi Pada Lembaga Keuangan Koperasi Permadi, I Gusti Agung Didit Eka; Wisudawan, I Gusti Agung
JATISWARA Vol. 33 No. 1 (2018): Jatiswara
Publisher : Fakultas Hukum Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jtsw.v33i1.156

Abstract

Mergers and Acquisitions is a legal phenomenon that occurs in companies incorporated as legal entities including financial institutions. Mergers and Acquisitions aim to strengthen institutional structures and strengthen cooperative capital in the hope of improving member welfare. The legal aspects of Mergers and Acquisitions on cooperatives emphasize the legality aspect, the reasons for Mergers and Acquisitions, the processes and their legal consequences. It's just that the Acquisition in the future must be calculated and regulated in legislation because not many cooperatives are doing it Acquisition is needed as one business strategy to develop cooperatives to exist in the middle of society.
Analisis Pengaruh Beta terhadap Return Saham pada Industri Perdagangan, Jasa, dan Investasi di Bursa Efek Indonesia Permadi, I Gusti Agung Didit Eka; Faezal, Faezal
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.10156

Abstract

Pada dunia investasi dikenal adanya hubungan kuat antara risk dan return, yaitu jika risiko tinggi maka return (keuntungan) juga akan tinggi begitu pula sebaliknya jika return rendah maka risiko juga rendah. Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh beta terhadap return saham pada industri perdagangan, jasa, dan investasi di Bursa Efek Indonesia. Jenis penelitian yang digunakan adalah penelitian asosiatif. Metode pengumpulan data yang digunakan adalah sample survey. Sumber data yang digunakan adalah data sekunder. Teknik analisis data menggunakan analisis regresi linier sederhana. Kesimpulan yang diperoleh dari hasil penelitian ini menyatakan bahwa beta berpengaruh positif signifikan terhadap return saham dan hasil penelitian ini sesuai dengan teori single index model yang menyatakan bahwa semakin tinggi risiko maka semakin tinggi keuntungan.