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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Quantitative Economics and Management Studies International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) International Journal of Accounting & Finance in Asia Pasific

Wulandari, Ani

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Author-ID : 1502461

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences

Published : 10 Documents Claim Missing Document

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Articles

The Effect of Market Segmentation Strategy On Purchasing Decisions of Panties Pizza In Surabaya Lestari, Ananda Dwi; Baktiono, Agus; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze the effect of market segmentation strategies on purchasing decisions of Panties Pizza in Surabaya. The type of research is quantitative and SPSS 16 was employed to test the hypotheses with multiple linear regression analysis. The population in this study was the customers of Panties Pizza in Surabaya. The sampling technique used was non probability sampling with a purposive sampling approach with as many as 100 respondents who have purchased Panties Pizza. The results of this study indicated that the variables of geographical segmentation, demographic segmentation, and psychographic segmentation have a significant effect simultaneously on purchasing decisions in Panties Pizza Surabaya. The coefficient of determination is 62% and the rest was influenced by other variables not examined in this study. Geographical segmentation variables had a significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.004 <0.05. Demographic segmentation variables had no significant effect partially on the decision to purchase Panties Pizza in Surabaya with a significance value of 0.722> 0.05. Psychographic segmentation variables had a significant effect partially on purchasing decisions of Panties Pizza in Surabaya with a significance value of 0,000 <0.05. The variables of geographical segmentation, demographic segmentation, and psychographic segmentation that possessed a significant influence psychographic segmentation with value of Î² = 0.644.

Effect of Brand Identity and Brand Image On Customer Loyalty Case Study In Daihatsu Car Consumer Susetyo, Catur Rachmad; Nilowardono, Sengguruh; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Daihatsu Motor Co., Ltd. is the oldest Japanese car company known for its small car products or more agreed. The number of Daihatsu car consumers is quite a lot, in making purchases. This study aims to analyze the effect of brand identity and brand image on customer loyalty. This type of research uses a quantitative approach. Data collection uses interviews, observation, and questionnaire distribution. Using the nonprobability method with a purposive sampling approach. The population of this research is Daihatsu car consumers with a sample of 60 respondents. The analytical method used is SPSS v.20. Based on the results of this study concluded that brand identity and brand image have a significant effect on customer loyalty.

How Youtube Beauty Vlogger Review, Self Congruity and Price Perception Influence Impulse Buying and the Impact On Repurchase Intention (Case Study at Teenager Users of Emina Cosmetics In Surabaya) Apriliani, Dewi; Arimbawa, I Gede; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze the influence and significance of YouTube beauty vlogger review, self congruity and price perception to impulse buying as well as their impact on the repurchase intention of young girls using Emina cosmetics in Surabaya. This research was using a quantitative method. The research data are primary data obtained from a sample of 100 young girls of Emina cosmetics users in Surabaya as the respondents. Data collected from online questionnaires and then analyzed using Partial Least Square (PLS) which processed by SmartPLS 3 version 3.6.8 software. The result of this research indicated that YouTube beauty vlogger review did not have a significant impact on impulse buying and repurchase intention. While the self-congruity and price perception significantly affected impulse buying and repurchase intention. Therefore, Emina should be focusing to strengthen its brand identity and maintain the affordability of their product rather than collaborating with beauty vlogger as their promotion strategy.

The Influence of Brand Images, Social Media Marketing, Prices and Reference Groups Towards Buying Decision In Swiwings Narotama Outlet Surabaya Monica, Septia Wahyu; Soebandhi, Santirianingrum; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 3 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to examine the influence of Brand Image, Social Media Marketing, Price And Reference Groups towards Purchasing Decision in Swiwings Narotama Outlet. Data collection techniques used was questionnaire with the analysis technique of multiple linear regression. The study found that Brand Image, Price have no significant effect towards Purchasing Decision, meanwhile Social Media and Reference Group have a significant effect towards buying decisions at Swiwings Narotama Outlet in Surabaya. Simultaneously, Brand Image, Social Media Marketing, Price and Group References have a significant effect towards Buying Decisions in Swiwings Narotama Outlet.

The Effect of Return On Assets and Return On Equity To Earning Per Share and Price Book Value In Sub-Sectors of Construction Companies Listed In Indonesia Stock Exchange In 2015-2018 Malina, Shofi; Arimbawa, I Gede; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 3 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

The purpose of the research is to analyze the effect of return on assets and return on equity on earnings per share and price book value in building construction sub sector companies listed on the Indonesia Stock Exchange in 2015-2018. The population of this research was the building construction companies listed on the Indonesia Stock Exchange during 2015-2018. The sample used was 10 construction companies with a purposive sampling method. Data collection techniques used in the documentation were in the form of secondary data and library research. The analysis was using path analysis. It was revealed that the return on assets has a significant negative effect and return on equity have a significant positive effect on earnings per share. While return on equity has a significant positive effect and earnings per share has a significant negative impact on price book value. However, return on assets does not have a significant effect on price book value.

The Effect of Green Marketing, Brand Image, and Atmosphere Store On Purchasing Decisions In Arei Adventure Store Surabaya 3 Aqsony, Yanuar Bachrul; Soebandhi, Santirianingrum; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 3 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Purchasing decisions are one thing that is very influential in a product. Many factors influence purchasing decisions, including green marketing activities, brand image, and store atmosphere. The purpose of this study was to determine how the influence of green marketing, brand image, and store atmosphere both simultaneously and partially on purchasing decisions at Arei Adventure Store Surabaya 3. Data collection used was a questionnaire. The research method employed a random sample of 101 people. The analytical method mobilized was SPSS 24. The results of this study indicated that the independent variables simultaneously influence the dependent variable. This was evidenced from the significance value of 0,000 or less than 0.05 and F count = 27.791 while the F value was obtained at 2.70. Thus F count 27.791> F table 2.70. However, partially the green marketing variable was not significant to the purchase decision because the test results showed the value of t count = 1.425 0.05.

The Effect of Capital Structure, Profitability Ratio, and Liquidity Ratio on Share Prices (Studies on Manufacturing Companies in Southeast Asia) Ardiansyah, Firman; Sukoco, Agus; Wulandari, Ani
Quantitative Economics and Management Studies Vol. 1 No. 5 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

This study aims to analyze the effect of the influence of capital structure, profitability ratio and liquidity ratio on share prices (studies on manufacturing companies in southeast asia) 2017-2019. The sample used was 15 manufacturing companies with purposive sampling method. This research used quantitatif approach. The data collection techniques used are documentation in the form of secondary data and library research. The analysis of this research uses multiple linear regression. The results of this study are the capital structure, liquidity ratio and rentability ratio have a significant positive effect on stock prices simultaneously and partially.

THE INFLUENCE OF PRICE, ADVERTISING ATTRACTIVENESS, BRAND AND PRODUCT QUALITY ON DECISIONS TO PURCHASE USED CLOTHING Wulandari, Ani
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 5 No. 1 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v5i1.173

The used clothing is currently a fashion trend, especially among teenagers. The popularity of second-hand clothing is increasing because most people consider second-hand clothing as unique and classic fashion. Thus increasing people's buying interest in used clothing products. Buying interest itself is consumer behavior that occurs as a reaction to an object which indicates a person's desire to buy an item. The aim of this research is to determine the influence of price (X1), advertising attractiveness (X2), brand (X3) and product quality (X4) on purchasing decisions (Y) for used clothes at the Rafa thrift store in Surabaya. The approach to this research uses a quantitative approach, with questionnaire data collection techniques. The population in this study consisted of 105 Thrift Rafa Store used clothing customers in June-August 2024. The sample was determined using the formula proposed by Slovin to obtain a sample size of 51. Data obtained from distributing questionnaires will be processed using the SPSS program. The results of the data obtained from the T test is that all independent variables have a positive significant influence partially towards purchase decision. As for simultaneous influence, all independent variables all together has a positive significant influence towards purchasing decisions, with the variable of brand having the most dominant influence on purchasing decisions. Keywords: Price, Advertising Attractiveness, Brand, Product Quality, Purchasing Decisions, Used clothing

Stock Price and Performance of Indonesian Banking, Case Study for The Period of 2013-2016 Wibowo, Cornelius Candra Adi; Sukoco, Agus; Wulandari, Ani; Bhukuth, Augendra
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 1, No 1 (2018): February 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v1i1.113

The purpose of this study is to analyze the effect of Return On Assets, Return On Equity and Earning Per Share to stock prices of Banking Companies listed in Indonesia Stock Exchange (IDX) during 2013-2016. This study analyzes the profitability ratios of financial statements of banking companies and their impact on stock prices. Method, The population of this research is Banking Companies listed in IDX during 2013-2016. Samples used are as many as 10 Banking companies with purposive sampling technique to determine the sample based on certain criteria. The analytical technique used is Multiple Regression Analysis. The data is financial statements downloaded from Indonesia Stock Exchange website and tested with SPSS 18 application. Result, Result of this study is that the performance of Indonesian banking is influenced by Return On Asset (ROA), Return On Equity (ROE), which have a significant influence on Stock Price, however Earning Per Share (EPS) has no significant effect on Stock Price. The findings of this study are banking companies that go public in Indonesia, their Stock Price is determined by the value of ROA and ROE and this will assist to provide useful information to other researchers, investors and banking companies

Impact of Work Environment, Discipline, and Motivation on Honorary Staff Performance at Surabaya Maritime Polytechnic Damayanti, Elok; Sukoco, Agus; Rosyid, Amrun; Wulandari, Ani; Ashari, Ayu Christine
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 2 (2025): March 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i2.3216

Purpose: This study aims to analyze the influence of work environment, work discipline, and work motivation on the performance of Honorary Staff at Surabaya Maritime Polytechnic. It examines the extent to which these factors affect performance individually and collectively. Design/methodology/approach: This research employs a quantitative approach using a survey method. The study population consists of 100 Honorary Staff at Surabaya Maritime Polytechnic, with a sample of 80 individuals selected using the Slovin formula at a 5% significance level. The sampling technique applied is simple random sampling. Data were collected through questionnaires and analyzed using multiple linear regression. Findings: Partial tests reveal that the work environment does not significantly affect employee performance, whereas work discipline and work motivation have a positive and significant impact on performance. Simultaneous tests indicate that work environment, work discipline, and work motivation collectively have a significant influence on employee performance. Research limitations/implications: This study is limited to a single institution, making it less generalizable to other sectors or organizations. Additionally, it only considers three independent variables, leaving other potential performance-influencing factors unanalyzed. Practical implications: The findings highlight the importance of work discipline and motivation in enhancing employee performance. Although the work environment does not have a direct impact, it may still play a role when interacting with other variables. Originality/value: This research contributes to understanding the key factors influencing the performance of Honorary Staff in the maritime education sector, an area that remains underexplored. Paper type: Research paper.

Co-Authors Agus Sukoco Amrun Rosyid Ananda Dwi Lestari, Ananda Dwi Apriliani, Dewi Aqsony, Yanuar Bachrul Arimbawa, I Gede Ashari, Ayu Christine Baktiono, Agus Bhukuth, Augendra Damayanti, Elok Firman Ardiansyah Malina, Shofi Monica, Septia Wahyu Sengguruh Nilowardono Soebandhi, Santirianingrum Susetyo, Catur Rachmad Wibowo, Cornelius Candra Adi

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