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All Journal Community Engagement and Emergence Journal (CEEJ) Jurnal Darma Agung International Journal Of Economics Social And Technology Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Priviet Social Sciences Journal
Saribu, Holfian Daulat Tambun
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Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

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PENGARUH GAYA KEPEMIMPINAN, MOTIVASI, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWANPADA PT SARANA AGRO NUSANTARA MEDAN Saribu, Holfian Daulat Tambun; Malau, Sarah Rifka M; Malau, Miranda; Sihotang, Rumaya; Tambunan, Lusi Christiani; Inayah, Irfan
JURNAL DARMA AGUNG Vol 28 No 3 (2020): DESEMBER 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v28i3.810

Abstract

The purpose of this study was to study the influence of Leadership Style, motivation, and Work Discipline on Employee performance at PT. Agro Nusantara facilities in Medan. The research method uses quantitative descriptive analysis. With a total of 163 people in this study, as many as 163 people. Data analysis techniques using the F Test, T Test, and Multiple Linear Regression. Based on the results of data analysis in this study shows that the leadership style (X1) has a positive influence on the performance of employees of PT SAN Medan. The results showed motivation (X2) had a significant positive effect on employee performance at PT SAN. The results showed work discipline (X3) work discipline did not have a positive or significant effect on employee performance at PT Sarana Agro Nusantara Medan.
PENGARUH CR, NPM, TATO TERHADAP STRUKTUR MODAL PADA SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BEI 2015-2019 Ivonny, Ivonny; Anggriani, Melysa; Saribu, Holfian Daulat Tambun

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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v5i3.1695

Abstract

Saat semakin banyak perusahaan yang didirikan dalam dunia usaha dan banyak perusahaan memasuki pasar modal terutama sektor industri konsumsi. Bertujuan menguji pengaruh CR, NPM, TATO terhadap strukturmodal pada sektor industri barang konsumsi terdaftar diBEI tahun 2015-2019. Penelitian ini dengan data kuantitatif. Pengumpulan data dengan dokumentasi maupun kepustakaan. Berpopulasi sebanyak 51 perusahaan sektor barang konsumsi tahun 2015-2019. Sampel penelitian sebanyak 22 Perusahaan. Hasilnya ialah CR dan NPM berpengaruh Terhadap StrukturModal Pada Perusahaan Sektor industri BarangKonsumsi terdaftar di BEI Tahun 2015-2019. TATO tidak berpengaruh Terhadap Struktur Modal Pada PerusahaanSektor industri Barang Konsumsi terdaftar diBEI Tahun 2015-2019. CR, NPM dan TATO berpengaruh Terhadap StrukturModal Pada Perusahaan Sektor industri BarangKonsumsi terdaftar diBEI Tahun 2015-2019.
Analysis of the Influence of Price, Promotion Media, and Quality of Product on Sales of MSMEs in Medan City Silalahi, Ronaldo Gunawan; Perangin Angin, Cindy Catrine; Loo, Dinda Salsabila; Saragih, Rintan; Saribu, Holfian Daulat Tambun
International Journal Of Economics Social And Technology (IJEST) Vol. 2 No. 3 (2023): September 2023
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v2i3.319

Abstract

The development of MSMEs in the city of Medan is recorded as a significant development when compared to the surrounding infrastructure support areas such as Deli Serdang, Langkat, Binjai and others. In this study using a quantitative method, according to Sugiyono (2018), the quantitative research method is research based on the philosophy of positivism, used to examine certain populations and samples. This study used 100 samples from Medan Sunggal District, using the cluster sampling method. The results of this study indicate that the product price, promotional media, and product quality variables have a positive and significant effect with the coefficient of determination (Adjusted R Square) of 0.319. This means that the selection is influenced by product price, product promotion, and product quality variables of 31.9%. And in the t test, it is known that the Sig value for influencing product prices on product sales is 0.002 <0.05 and the Tcount value is 3,158 > Ttable 1,985. So it can be stated that product prices have a significant effect on product sales. On the media promotion variable, it is known that the Sig value for influencing media promotion on product sales is 0.035 <0.05 and the Tcount value is 2,140 > Ttable 1,985. So it can be stated that product promotion has a significant effect on product sales. And on product quality it is known that the Sig value for influencing product quality on product sales is 0.000 > 0.05 and the Tcount value is 4,890 > Ttable 1,985. So it can be stated that product quality has a significant effect on product sales.
Analysis of the impact of personal selling, promotion, and brand image on the purchase decision of Mitsubishi cars at PT Dipo International Pahala Otomotif Vigo, Marvin; Harvin, Frans; Ciawi, Natalia; Chandria, Vivi; Saribu, Holfian Daulat Tambun; Hutauruk, Rapat Piter Sony
Priviet Social Sciences Journal Vol. 3 No. 12 (2023): December 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v3i12.259

Abstract

This research aims to examine the influence of personal selling, promotion, and brand image on the purchase decision of Mitsubishi cars at PT Dipo International Pahala Otomotif. The declining phenomenon in purchase decisions is evident from the decrease in the number of units sold. Personal selling is currently focused only on exhibitions in shopping centers, thus not operating optimally. The promotions tend to rely more on discounts and less varied trade promotions, providing limited choices for consumers. The well-known brand image of Mitsubishi, perceived positively by consumers for its quality, is acknowledged. The research methodology employs quantitative research with data analysis using descriptive methods. The population in this study consists of 128 customers at PT Dipo International Pahala Otomotif, with a sample determined through simple random sampling, totaling 97 customers. The conclusions drawn from the research indicate that, both partially and simultaneously, personal selling, promotion, and brand image have a positive and significant impact on purchase decisions, with a coefficient of determination of 93.8%.
Pengaruh Kualitas Aplikasi, Variasi Produk Dan E-Servicescape Terhadap Kepuasan Konsumen Tokopedia Leonardo, Jacksen; Saribu, Holfian Daulat Tambun; Saragih, Rintan Br
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10359

Abstract

Banyaknya persaingan e-commerce atau aplikasi pembelian menyebabkan konsumen memiliki banyak pilihan dalam menentukan dimana akan melakukan pembelian. Penelitian ini dilatarbelakangi untuk menganalisis pengaruh kualitas aplikasi, variasi produk dan e-servicescape terhadap kepuasan konsumen Tokopedia. Metode penelitian adalah kuantitatif. Jumlah sampel sebnayak 130 responden dengan teknik sampling convenience. Teknik analisis data menggunakan analisis regresi berganda. Hasil penelitian memperoleh kualitas aplikasi, variasi produk dan e-servicescape berpengaruh terhadap kepuasan konsumen Tokopedia baik secara parsial maupun bersamaan.
Co-Authors Anggriani, Melysa Chandria, Vivi Ciawi, Natalia Harvin, Frans Hutauruk, Rapat Piter Sony Inayah, Irfan Ivonny, Ivonny Leonardo, Jacksen Loo, Dinda Salsabila Malau, Miranda Malau, Sarah Rifka M Perangin Angin, Cindy Catrine Rintan Saragih, Rintan Saragih, Rintan Br Sihotang, Rumaya Silalahi, Ronaldo Gunawan Tambunan, Lusi Christiani Vigo, Marvin