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All Journal Sabda: Jurnal Kajian Kebudayaan Culturalistics: Journal of Cultural, Literary, and Linguistic Studies
Istiningdias, Dini Sri
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Humanities Education

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Otentisitas di Era Platform: Kajian Multimodal dan Glokalisasi Promosi UMKM Batik Pekalongan-Lasem Istiningdias, Dini Sri; Ningtyas, Sulistya; Asri, Zietha Arlamanda
Sabda: Jurnal Kajian Kebudayaan Vol 20, No 2 (2025): Sabda: Jurnal Kajian Kebudayaan Vol. 20 No. 2
Publisher : Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/sabda.20.2.161-177

Abstract

This study investigates how micro-entrepreneurs of Pekalongan–Lasem batik negotiate heritage and trendiness in digital promotional language. A corpus of 240 Instagram captions and 80 product visuals posted in 2025 is analyzed through multimodal discourse analysis, appraisal/stance modeling, and corpus-assisted techniques (frequency and collocation) to map lexis, hashtags, and visual framing. The analysis identifies two dominant constellations: a Heritage package foregrounding technique, provenance, and process credibility, and a Glam-Global package emphasizing exclusivity, scarcity, and release tempo. Hybrid glocal forms appear effective yet risk compressing cultural depth into cosmetic signifiers. The article contributes a culturally anchored account of enregisterment within commercial discourse and offers practical guidance for ethical, informative promotion by UMKM and cultural agencies. Implications include protecting indications of origin, strengthening buyer literacy, and encouraging responsible branding within creative economies and sustainability agendas, while offering a reproducible framework for evaluating identity work in small-enterprise marketing across heritage-rich sectors.
From Teen Talk to Royal Speech: Language Style Shifts of Mia Character in The Princess Diaries Delisha, Rania Kalila; Istiningdias, Dini Sri
Culturalistics: Journal of Cultural, Literary, and Linguistic Studies Vol 9, No 2 (2025): Culturalistics: Journal of Cultural, Literary, and Linguistics Studies (December
Publisher : English Literature Study Program, Faculty of Humanities, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ca.v9i2.27708

Abstract

This study explores Mia Thermopolis's character development in The Princess Diaries through the lens of Martin Joos' theory of language styles. By examining her use of casual, formal, consultative, and intimate language, this research uncovers the complexities of her identity as she transitions from an awkward normal girl to a royal princess. The analysis highlights how Mia's language choices reflect her evolving self-acceptance and the challenges she faces in reconciling her dual identity. Mia as an awkward normal girl, establishing her as a relatable figure, with her insecurities, clumsiness, self-deprecating humor, informal dialogue, vulnerability, and her struggles. Mia is in the transition phase, highlighting her significant growth and exploration of her identity. Mia, as a Royal Princess, the contrast between her past awkwardness and her current royal responsibilities highlights the tension between her authentic self and societal expectations. Social factor plays a significant role in Mia’s Language Style. By learning to navigate the complexities of her social environment, she gains confidence in her role as a princess while remaining connected to her true self.
Co-Authors Asri, Zietha Arlamanda Delisha, Rania Kalila Sulistya Ningtyas