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All Journal Aspirasi : Jurnal Masalah-masalah Sosial J-ENSITEC (Journal of Engineering and Sustainable Technology) Jurnal Vokasi Indonesia Journal of Indonesian Tourism and Policy Studies
Hutabarat, Peny Meliaty
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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PEMANFAATAN STRATEGI OMNICHANNEL MARKETING DI PERGURUAN TINGGI Hutabarat, Peny Meliaty; Altamira, Melisa Bunga; Adelina, Erni
Jurnal Vokasi Indonesia Vol. 9, No. 1
Publisher : UI Scholars Hub

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Abstract

Technological developments encourage changes in consumer behavior, including corporate interactions. This also affects many educational institutions, especially in higher education levels. The use of multiple channels has been increasing, and it is quite a complex challenge for higher education to provide seamless and optimal journey experiences as needed by their audiences. These developments in technology and consumer behavior drive all higher education institutions to increase their competitive advantages. The omnichannel strategy is an effective way for them to increase the competitive advantage and to reach prospective students through various platforms, with specific and personified messages. In its application, omnichannel marketing strategy is often connected to Integrated Marketing Communication Concept (IMC). Hence, the channel tools utilized in omnichannel marketing strategy are platforms intersecting with the IMC communication tools. Both study and application of omnichannel marketing in the business world have frequently appeared and developed. However, study and application of omnichannel marketing in the higher education sector, especially Indonesia, are still very limited. This descriptive study aims to describe the application of omnichannel marketing in higher education contexts, by using a descriptive methodology through literature review (range 2010 – 2020). According to the study results, the application of omnichannel marketing, as a marketing communication strategy, is able to build connections and engagement with target audiences, and also to become competitive advantages for higher education institutions in this current digital technology era. Through this study, it is desired to provide an overview and insight regarding the implementation of omnichannel marketing strategies particularly in higher education institutions.
ONLINE REAL-LIFE SITUATION QUESTIONNAIRES TO DEVELOP TOP-DOWN READING SKILL Adelina, Erni; Hutabarat, Peny Meliaty
Jurnal Vokasi Indonesia Vol. 11, No. 1
Publisher : UI Scholars Hub

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The top-down reading approach is generally applied in upper-intermediate to advanced ESL classes. The approach is thought to be too overwhelming for students who are at pre-intermediate, intermediate, or even beginner levels. Instructors may think that involving students’ background information or past knowledge in a passage topic will be burdensome for ESL students in a lower-level class. As a matter of fact, many students in any level of English class were experiencing or questioning the same issues in their routines. Separating students’ past knowledge from reading activity is impossible. This study was conducted to find out students’ past experience or prior knowledge on one issue and observe whether the reading passage might change or strengthen their ideas toward something they had in mind before the reading by filling out online pre- and post-questionnaires. The reading passage also contains follow-up questions as tools for students to measure their comprehension. The results of this study have shown that there are tendencies to alter ideas after the reading activity, based on post-activity questionnaires. In addition, performing the questions from the passage has provided information on students’ satisfying results in comprehension by calculating how many questions they answered correctly.
COMPARING THE EFFECTIVENESS OF STATIC AND DYNAMIC AUDIOVISUAL IN AN ADDITIONAL GEOGRAPHY LESSON IN ONE PATHWAY COLLEGE IN JAKARTA Adelina, Erni; Hutabarat, Peny Meliaty
Jurnal Vokasi Indonesia Vol. 11, No. 2
Publisher : UI Scholars Hub

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Abstract

Students are now used to using audiovisual platforms to learn as they once were forced to adapt to this type of learning due to face-to-face lessons were impossible at that time because of the pandemic. Audiovisual learning resources came out sporadically to accommodate the needs of study at home or anywhere possible. The static audiovisual (enhanced podcast) and dynamic audiovisual (video) are two types of virtual platforms educators continuously harness to support their lesson teachings even though the face-to-face meetings have been allowed gradually. However, there are not many studies conducted to analyze whether one type is more effective in teaching comprehension to students than the other. This paper is looking to find the answer. It questions if enhanced podcast with less complexity in their content pictures can actually become more practical for students to achieve comprehensions on teaching procedural or process topics in geography even it is less attractive than its counterpart, video. The study was conducted to five ESL students in an additional or extra geography class in Jakarta International College. The findings are: students saw enhanced podcasts or static audiovisual media (less complex picture contents) are giving them better learning experience than watching full-motion videos.
MUSIC TOURISM POTENTIALS IN INDONESIA:MUSIC FESTIVALS AND THEIR ROLES IN CITY BRANDING Hutabarat, Peny Meliaty
Journal of Indonesian Tourism and Policy Studies Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

The great potential of music tourism has not been optimized in Indonesia. Meanwhile, music tourism is increasingly becoming one of the forms of new economic growth. The growth of music festival from year to year has also made the Indonesian people, especially the younger generation, make music as one of their needs and lifestyles. The number, diversity, and popularity of music festivals in Indonesia have grown tremendously. That’s why Indonesia needs to encourage tourism potentials, one of which is the potential of music festivals that plays a role in creating city image and city branding. This study seeks to see the potential of music tourism and the role of music festivals for city branding. This research is using descriptive methodology seeks to contribute to the development of tourism in Indonesia, by exploring a special interest in tourism, namely music tourism, which is still a new formula in tourism in Indonesia. In addition, it seeks to see the best practices of music festivals in several countries that have succeeded in building the image of the city. Then the DOT-BAS-POS brand and marketing strategy can be used for the creation and development of music tourism in Indonesia. Through this research, it is hoped that the city government, community and society, the tourism sector and universities can work together in the future to encourage and drive music tourism in various tourist destinations in cities in Indonesia by combining natural beauty and music festivals.
Faktor Evaluasi Usabilitas dalam Sistem e-learning dengan Panduan Tinjauan Sistematik PRISMA: Indonesia Permatasari, Indah; Hutabarat, Peny Meliaty; Purnamasari, Evi
J-ENSITEC (Journal of Engineering and Sustainable Technology) Vol. 9 No. 02 (2023): June 2023
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jensitec.v9i02.3662

Abstract

The usability evaluation of e-learning system is an important stap to understanding the quality of the interaction between the user and the system in supporting the learning process. To understan the current approaches, a systematic review was condusted using the PRISMA (Preferred Reporting Items for Systematic Review and Meta-Analyses) guidelines. A systematic review was carried out on 6 (six) scientific databases within a certain publication period. After applying various exclusion criteria, there were fifteen documents for further analysis. An analysis of the full text of the selected articles was conducted to see the approach used in evaluating the usability of the e-learning system. The author found as many as 51 factors that became criteria in assessing the usability of e-learning systems. In general, the various existing approaches refer to the two basic approaches that have been offered by previous researchers. The latest approaches in assessing the usability of e-learning systems are still modifications and adjustments from the approaches that have been proposed previously. Modifications were made to adapt to the evaluation context and use of the studied e-learning system.
Exploring Student Satisfaction in Learning with Podcast Applications: A Qualitative Study Based on Open-Ended Questions Permatasari, Indah; Hutabarat, Peny Meliaty; Adelina, Erni
Jurnal Vokasi Indonesia Vol. 12, No. 2
Publisher : UI Scholars Hub

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This study aims to explore student satisfaction with the use of podcasts as a learning medium in the Non-News Radio Production course. A qualitative approach was used, with three open-ended questions posed to students: (1) What different experiences did you have when listening to the course material via podcast?(2) Did listening to the course material through podcasts help you focus on understanding the material? And why? And (3) provide your opinion on the Adapto podcast material shared during the Non-News Radio Production course in the 4th semester. The data obtained was thematically analyzed to identify the main emerging themes. The results indicate that students appreciated the flexibility and ease of access provided by the podcasts. Some students felt that podcasts helped them focus better and understand the materials, while others mentioned challenges in maintaining concentration. Feedback on the Adapto podcast content was generally positive, though students also offered suggestions for improvement. These findings suggest that podcasts hold significant potential as an effective learning medium, especially in audio-based courses such as Non-News Radio Production. However, to maximize its benefits, attention should be given to content design and the integration of interactive elements to enhance students’ engagements.
Narasi Digital sebagai Perpanjangan Pengalaman Pariwisata Musik: Studi Kasus Prambanan Jazz Festival Hutabarat, Peny Meliaty; Rusfian, Effy Z; Suwaryono, Ixora Lundia
Jurnal Aspirasi Vol 16, No 2 (2025)
Publisher : Pusat Analisis Keparlemenan Badan Keahlian Sekretariat Jenderal DPR RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46807/aspirasi.v16i2.4902

Abstract

Pariwisata musik merupakan bentuk pariwisata minat khusus yang memadukan hiburan, budaya, dan pengalaman autentik. Di era digital, pengalaman tidak berhenti saat panggung ditutup, ia berlanjut melalui narasi digital di media sosial. Studi ini mengeksplorasi bagaimana komunikasi media digital (DMC) membentuk extended tourism experience pada tiga fase: prafestival, perifestival, dan pascafestival, dengan studi kasus Prambanan Jazz Festival (PJF). Penelitian menggunakan metode kualitatif melalui analisis konten Instagram dengan seleksi purposif berdasarkan tiga kriteria: (1) diunggah pengunjung atau akun resmi; (2) menyebut/menandai PJF; (3) memiliki elemen naratif (caption/suara/visual) yang mencerminkan pengalaman personal, kesan budaya, atau interaksi sosial. Total 50 unggahan dianalisis menggunakan tagar #PrambananJazzFestival2024, #PJF2024, #SatuDekadeBersama. Hasil penelitian menunjukkan bahwa: (1) pada prafestival, narasi digital membangun antisipasi dan niat kunjungan; (2) pada perifestival, konten waktu nyata memperluas jangkauan ke audiens yang tidak hadir dan membentuk emotional community; (3) pada pascafestival, konten rekap dan testimoni menguatkan memory-making dan memperpanjang gaung festival di ruang digital. Peran DMC bukan hanya sebagai promosi, melainkan sebagai pengungkit keterlibatan emosional dan kokreasi makna yang memperpanjang pengalaman pariwisata. Kontribusi studi ini adalah pemetaan peran DMC lintas fase, memperkaya kajian experience economy, identitas budaya, dan pengelolaan festival melalui integrasi narasi digital. Melalui fungsi pengawasan, Komisi VII DPR RI perlu mendorong pemerintah untuk menetapkan standar pelaporan dampak digital (user-generated content (UGC), jangkauan, keterlibatan, porsi narasi budaya) sebagai prasyarat fasilitas/insentif; memperkuat infrastruktur konektivitas di situs warisan budaya; menyediakan hibah dan literasi digital-storytelling bagi penyelenggara dan UMKM; serta menginisiasi arsip narasi digital nasional festival budaya sebagai alat pelestarian dan promosi.
Co-Authors Adelina, Erni Indah Permatasari Ixora Lundia Suwaryono Melisa Bunga Altamira Purnamasari, Evi Rusfian, Effy Z