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All Journal Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah Indonesian Journal of Law and Economics Review
Lailah, Nur
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Asas Publisitas dalam Hukum Jaminan; Telaah Kritis Terhadap Perspektifitas Perlindungan Kreditur Lailah, Nur; Saidah, Nafisatus; Shafwah, Yoeand Nadziifah; Nazzamuzzaman, Muhammad; Musadad, Ahmad
Al-Muamalat Jurnal Hukum dan Ekonomi Syariah Vol 10 No 2 (2025): Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/muamalat.v10i2.11098

Abstract

Ideally, the publicity principle in security law functions as a transparency instrument to provide legal certainty and maximum protection for creditors over secured objects. However, in practice, this principle often faces distortions, particularly in fiduciary guarantees that are not registered, leading to legal uncertainty and weakening the creditor’s position in the event of a dispute. This study aims to critically examine the effectiveness of the publicity principle in protecting creditors’ interests within Indonesia’s security law framework. The research method employed is a literature study with a qualitative-descriptive approach, relying on primary sources such as legislation and secondary sources including legal literature. The findings indicate that the implementation of the publicity principle has not been fully effective in ensuring legal certainty for creditors, primarily due to weak enforcement of registration obligations and the absence of strict sanctions for violations. Therefore, a reformulation of the legal protection mechanism is necessary to better respond to creditors' interests.
Unraveling Consumer Behavior Dynamics in Beverage Marketing: Mengungkap Dinamika Perilaku Konsumen dalam Pemasaran Minuman Lailah, Nur; Kumala Sari, Herlinda Maya
Indonesian Journal of Law and Economics Review Vol. 19 No. 2 (2024): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i2.1115

Abstract

This study explores how packaging, promotion, and brand image influence consumer purchasing decisions, focusing on Le Minerale, a key player in the beverage industry. With Le Minerale's Top Brand Index facing a downward trend, maintaining competitiveness is challenging. Employing a quantitative approach with descriptive methods, we surveyed 100 respondents using online questionnaires in Sidoarjo City. Utilizing the Likert scale and multiple linear regression analysis, our findings reveal that packaging significantly impacts purchasing decisions, followed by promotion and brand image. These results underscore the importance of strategic marketing efforts to enhance packaging design and promotional activities, providing valuable insights for marketers aiming to bolster brand performance and competitiveness. Highlight: Consumer Influence: Study on packaging, promotion, and brand image's impact. Marketing Strategy: Insights for effective marketing strategies and brand performance. Competitive Edge: Enhancing beverage industry's competitiveness through consumer behavior analysis. Keywoard: Consumer behavior, Marketing, Brand image, Beverage industry, Competitive advantage.
Co-Authors Ahmad Musadad Kumala Sari, Herlinda Maya Nazzamuzzaman, Muhammad Saidah, Nafisatus Shafwah, Yoeand Nadziifah