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THE INFLUENCE OF FINANCIAL LITERACY, SELF-CONTROL AND RELIGIOSITY ON CONSUMPTIVE BEHAVIOR (UMSIDA Student Case Study Program in Financial Management of 2022 Sulaiman, Muhamad Sabiqi; yono, Sri; Kumala Sari, Herlinda Maya
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 1 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i1.10949

Abstract

The purpose of this study was to determine how the behavior of UMSIDA Financial Management Study Program Batch 2022 students as consumers in relation to financial literacy, self-control, and religion. Ninety-seven students of the UMSIDA Financial Management Study Program Batch 2022 were used as research respondents. SPSS 22 software was used as an analytical tool, and statistical calculations were carried out in the form of validity and reliability tests. Traditional assumption tests (heteroscedasticity, multicollinearity, and normality tests), multiple linear regression analysis, and hypothesis testing in the form of t, F, and coefficient of determination (R²) tests are some of the techniques used in data analysis. The study findings on financial literacy have a major impact on the way people shop. Consumer behavior is strongly influenced by self-control. Religiosity has a significant effect on consumptive behavior. Simultaneously financial literacy, self-control and religiosity have a significant effect on consumptive behavior.
Pemecahan Saham PT MNC Sektor Multimedia: Peluang Emas atau Resiko? Putri, Yuliana; Kumala Sari, Herlinda Maya; Oktaviyanti, Ika
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.976

Abstract

This study aims to analyze the influence of corporate actions, namely stock split-up, stock split-down, and right issue on the share price of multimedia companies listed on the Indonesia Stock Exchange during the 2019-2024 period. The methods used were descriptive statistical analysis and the Wilcoxon Signed Rank Test test to test the significance of the difference in stock prices before and after corporate action. The data analyzed is secondary data from the company's financial statements and official capital market sources, which are processed using the EViews 12 software. The results show that stock split-ups and right issues do not have a significant influence on stock prices, while stock split-down tends to reduce stock prices insignificantly. The implications of these findings suggest that the market tends to view these corporate actions as nominal changes with no fundamental basis that affect the perception of a company's value. This research makes a new contribution to the understanding of market responses to corporate actions in the multimedia industry in Indonesia, although limited to a quantitative perspective and a specific time period.
Pengaruh Literasi Keuangan, Pendapatan dan Perilaku Keuangan Dalam Meningkatkan Minat Investasi Mahasiswa: Studi pada Mahasiswa Universitas Muhammadiyah Sidoarjo Ramadani, Gesti Novi; Prapanca, Detak; Kumala Sari, Herlinda Maya
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 4 (2025): Agustus - Oktober
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i4.1534

Abstract

Penelitian ini bertujuan untuk menganalisis dan mengetahui Peran Literasi Keuangan, Pendapatan dan Perilaku Keuangan Dalam Meningkatkan Minat Investasi Mahasiswa (Studi pada Mahasiswa Universitas Muhammadiyah Sidoarjo. Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan explanatory research. Populasi dalam penelitian ini terdiri dari 7.764 mahasiswa Universitas Muhammadiyah Sidoarjo angkatan 2021. Sampel diputuskan menggunakan rumus Slovin dengan tingkat kesalahan 10%. jumlah sampel yang diperoleh adalah sekitar 98,72 orang. Namun, dalam penelitian ini, akan diambil sebanyak 150 responden. Pengumpulan data dilakukan melalui observasi dan penyebaran kuesioner yang diukur menggunakan skala Likert. Analisis data dilakukan dengan metode Structural Equation Modeling (SEM) dan menggunakan PLS (Partial Least Square) versi 4.0. Berdasarkan hasil penelitian, dapat disimpulkan bahwa ketiga variabel independen, yaitu literasi keuangan, pendapatan, dan perilaku keuangan, memiliki pengaruh positif dan signifikan terhadap minat investasi mahasiswa Universitas Muhammadiyah Sidoarjo (UMSIDA).
Unraveling Consumer Behavior Dynamics in Beverage Marketing: Mengungkap Dinamika Perilaku Konsumen dalam Pemasaran Minuman Lailah, Nur; Kumala Sari, Herlinda Maya
Indonesian Journal of Law and Economics Review Vol. 19 No. 2 (2024): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i2.1115

Abstract

This study explores how packaging, promotion, and brand image influence consumer purchasing decisions, focusing on Le Minerale, a key player in the beverage industry. With Le Minerale's Top Brand Index facing a downward trend, maintaining competitiveness is challenging. Employing a quantitative approach with descriptive methods, we surveyed 100 respondents using online questionnaires in Sidoarjo City. Utilizing the Likert scale and multiple linear regression analysis, our findings reveal that packaging significantly impacts purchasing decisions, followed by promotion and brand image. These results underscore the importance of strategic marketing efforts to enhance packaging design and promotional activities, providing valuable insights for marketers aiming to bolster brand performance and competitiveness. Highlight: Consumer Influence: Study on packaging, promotion, and brand image's impact. Marketing Strategy: Insights for effective marketing strategies and brand performance. Competitive Edge: Enhancing beverage industry's competitiveness through consumer behavior analysis. Keywoard: Consumer behavior, Marketing, Brand image, Beverage industry, Competitive advantage.
Building Awareness of Financial Management Behavior Among Students Nikmatur Rokhmah, Izza; Prapanca, Detak; Kumala Sari, Herlinda Maya
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 17 No. 1 (2024): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v17i1.1799

Abstract

This research aims to examine the influence of fintech payments, financial socialization and financial experience on financial management behavior. This research uses quantitative descriptive methods. The population in this study were active students at Muhammadiyah University of Sidoarjo, totaling 12,730 students and used a purposive sampling technique. The sample was determined using the Slovin formula and a sample of 99 respondents was obtained. The research data source is primary data. The analysis technique uses Partial Last Square with Smart PLS 3.0. The research results show that fintech payment, financial experience and financial socialization partially have a significant effect on financial management behavior.