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All Journal QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama El-Wasathiya: Jurnal Studi Agama IJOIS: Indonesian Journal of Islamic Studies Edukasia: Jurnal Pendidikan dan Pembelajaran Abdimas Indonesian Journal Global Education Journal
Ma'rufah, Afni
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Religion Arts Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Global Education Journal

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Community-Based and Digital Marketing Strategies in Early Childhood Islamic Education: A Case Study at RA Muslimat NU 016 Mayak Ponorogo Ma'rufah, Afni
Global Education Journal Vol. 3 No. 2 (2025): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.v3i2.822

Abstract

This study explores how RA Muslimat NU 016 Mayak Ponorogo implements strategic educational marketing to increase new student enrolment amid growing competition, particularly in religious-based early childhood education. Using a qualitative case study approach, data were collected through interviews, observations, and document analysis. The study examines the planning, implementation, and evaluation of marketing strategies, involving school principals, teachers, staff, and parents. Findings reveal that a combination of community-based outreach and digital promotion—especially through word-of-mouth and social media—has led to a 16% increase in student enrolment over the past two years. These strategies also helped enhance the institution’s public image and parental trust. The study provides practical recommendations for educational institutions seeking to improve enrolment through adaptive, low-cost, and community-integrated marketing approaches.
Co-Authors Amalia, Nisa Wahyu Ima Frafika Sari Khoirul Fathoni Laily, Fadila Nur Lutfia, Fadila Ayu Supriatna, Ucup