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All Journal Jurnal Ilmiah Ecobuss J-Alif : Jurnal Penelitian Hukum Ekonomi Syariah dan Budaya Islam Finance
Armanto, Nuruddin
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Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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Pandangan Ekonomi Islam Terhadap Minat Beli Melalui Sistem Online Shop Azizah, Rohimah Sulung Sulaika; Islam, Muhammad hifdil; Armanto, Nuruddin
J-Alif : Jurnal Penelitian Hukum Ekonomi Syariah dan Budaya Islam Vol 8, No 1 (2023): J-Alif, Volume 8, Nomor 1, Mei 2023
Publisher : Fakultas Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/jalif.v8i1.3888

Abstract

Kemajuan teknologi saat ini tidak bisa dipisahkan dari kehidupan masyarakat. Teknologi yang berkembang pesat ini juga berdampak pada transaksi, dimana transaksi yang awal mulanya dilakukan secara tatap muka, melainkan sudah melalui dunia online. Tidak lagi harus ada pertemuan antara penjual dan pembeli dipasar, melainkan cukup dengan menggunakan internet. Dengan kata lain transaksi digital. Transasi digital ini menggunakan cara pembayaran dari yang biasanya pakai uang tunai, menjadi non tunai, melalui dompet digital, bukan dompet tradisional yang harus dibawa. Bisnis atau strategi pemasaran dalam syariat Islam pada dasarnya termasuk kategori muamalah yang hukum asalnya adalah mubah, boleh, kecuali ada dalil yang mengharamkannya. Dalam pemasaran atau jual beli via online juga terdapat kemaslahatan, berupah kemudahan transaksi, dan efisien waktu. Dalam Islam berbisnis melalui online diperbolehkan selama rukun dan syarat jual beli terpenuhi.
Strategi Marketing Sebagai Upaya Meningkatkan Penjualan Produk Di  Hdi Family Center Kraksaan Probolinggo Dalam Perspektif Syariah Qomariyah, Qomariyah; Armanto, Nuruddin; Fajri, Ahmad
Finance : Journal of Accounting and Finance Vol. 1 No. 2 (2023): Volume 1 Nomor 2, Oktober 2023
Publisher : universitas Islam Zainul Hasan Genggong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55210/x6znkd65

Abstract

In the current era, the marketing strategy has become a benchmark in developing the business world. Market conditions that are increasingly expanding can encourage entrepreneurs to implement their marketing strategies properly. By implementing a good and targeted marketing strategy, this can attract consumers to buy products. The purpose of this study is to determine marketing strategies in increasing sales of HDI Family Center Kraksaan products from a sharia perspective. At this writing the method used is descriptive qualitative, besides that in collecting data used is from secondary data sourced from publications which include scientific journals, books, websites, which are sourced from interviews. The end result of this writing is to show that marketing strategies can be applied to increase sales using the mix marketing method. In addition, there is also targeting and segmenting which are important references in marketing strategies.
Inovasi Digital Marketing UMKM oleh Dinas Koperasi, Usaha Mikro, Perdagangan dan Perindustrian Kabupaten Probolinggo Putri, Maretha Mufidah; Rusly, Fathullah; Armanto, Nuruddin
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1861

Abstract

Through the use of technology and digitalization, the Probolinggo Regency government created an application innovation in the form of e-commerce called the Integrated MSME Development Management System (SIMADU), with the aim of helping market MSME products and expanding the marketing reach of Probolinggo Regency MSMEs through digital marketing. The research method used is a qualitative descriptive approach with case studies. Data was collected through interviews, observation and documentation. The research results show that implementing innovations such as SIMADU can help accelerate economic recovery, increase the competitiveness of MSMEs in facing competition and improve the economy of MSMEs in Probolinggo Regency. Although in terms of function performance, features and application servers still need evaluation.
Co-Authors Ahmad Fajri Azizah, Rohimah Sulung Sulaika Muhammad Hifdil Islam Putri, Maretha Mufidah Qomariyah Qomariyah Rusly, Fathullah