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All Journal Harmoni: Jurnal Pendidikan dan Penelitian Seni Budaya Amarasi : Jurnal Desain Komunikasi Visual Jurnal Sains Informatika Terapan (JSIT) Indonesian Journal of Visual Culture, Design, and Cinema (IJVCDC)
Migotuwio, Namuri
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Arts Humanities Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences

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Sensuality Representation Of Guinness Dark Beer Advertising Migotuwio, Namuri; Ika Indrayati, Refita; Wisnu Wijaya, P.G.
Indonesian Journal of Visual Culture, Design, and Cinema Vol. 2 No. 2 (2023): Indonesian Journal of Visual Culture, Design, and Cinema
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijvcdc.v2i2.10750

Abstract

This study examines the rhetorical meaning of "stout" dark beer advertising photos with the Guinness trademark presented with a sensuality approach. Roland Barthes' semiotics is used to reveal symbolic meaning in advertising. In addition, to explain the concept of secrecy and the psychological aspects implied in the advertisement elaborated using Lacan's psychoanalytic theory. Based on an in-depth analysis, it was concluded that the sensuality approach through bodily on Guinness dark beer advertising posters was considered in line with the spirit of the company that wanted to present an elegant, masculine impression and able to accommodate the cultural spirit of patriarchal society in Ireland and the world. In addition, the use of legs and the use of black are considered to be able to represent the history of the slave trade in Ireland and express the discourse of sensuality that developed in the country. Visualization with digital imaging techniques is a bridge to the ideological conflict between sensuality as a concept that is still considered taboo by society and advertising as a medium for commodification of Guinness products.
Instrumentasi Viralitas Pada Konten Digital Marketing Migotuwio, Namuri; Giovanni, Talitha Athaya; Prayogi, Rendy
Jurnal Sains Informatika Terapan Vol. 4 No. 2 (2025): Jurnal Sains Informatika Terapan (Juni, 2025)
Publisher : Riset Sinergi Indonesia (RISINDO)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/jsit.v4i2.553

Abstract

This research is motivated by the importance of the vitality of digital marketing content in optimizing promotion and advertising processes, which has been proven to increase sales. Along with the rising use of social media, the production of digital marketing videos has also grown significantly. This study aims to formulate visual instruments in digital marketing video content to achieve an optimal level of virality. The research method employed is qualitative, utilizing content analysis techniques on three advertisements: Marjan’s "Baruna Sang Penjaga Samudera" Part 2 (2023), BCA’s "Don't Know? Kasih No!" (2023), and Livin' by Mandiri’s "Ramadhan" (2025). The analysis integrates graphic design theory with Rebecca Lieb’s Content Marketing framework. The results reveal that to produce viral digital marketing video content, several key elements must be fulfilled: the design should remain consistent with the brand’s visual identity; the use of celebrities, comedy, and representations of everyday life serve as effective approaches; medium shot dominance with 2–3 second cut-to-cut transitions, and brand visuals displayed approximately every 50 seconds, constitute the recommended pattern. Furthermore, storytelling based on contemporary culture that offers solutions to consumer problems, combined with distribution through social media platforms with high engagement levels, has been proven to enhance content virality.
Jouissance dalam Film Kartun “Happy Tree Friend” Migotuwio, Namuri
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 6 No 2 (2025): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/amarasi.v6i2.5408

Abstract

Pengalaman rasa sakit tidak selalu bermakna negatif, dalam konteks tertentu justru mampu memunculkan sensasi kenikmatan. Dalam psikologi, fenomena ini dikenal sebagai istilah "pain and pleasure", yang banyak terepresentasi dalam karya seni populer, termasuk film kartun. Penelitian ini mengeksplorasi bagaimana unsur sadisme dalam serial kartun berjudul "Happy Tree Friends" dapat membangkitkan kesenangan bagi penontonnya. Kartun yang biasanya diasosiasikan dengan humor bagi anak-anak, dalam hal ini justru menyajikan kekerasan ekstrem dengan balutan estetika kartunal. Metode yang digunakan adalah studi kasus dan analisis deskriptif, dengan pendekatan psikoanalisis Sigmund Freud khususnya pada teori "Thanatos" dan "Graph of Desire" oleh Jacque Lacan untuk memahami konsep "jouissance" (kenikmatan yang melampaui kesenangan). Survei terhadap 338 responden menunjukkan bahwa 75% merasa terhibur oleh adegan sadisme dalam serial tersebut. Hasil ini menunjukan fakta bahwa tayangan kekerasan dalam kartun dapat membangkitkan sensasi kenikmatan sadistik, meskipun disajikan dalam visual kartun dan eskpresi humor. Hal tersebut disebabkan oleh kesadaran bahwa kekerasan tidak dialami secara nyata oleh penonton, serta pelepasan naluri kematian "thanatos" yang secara alami dimiliki oleh manusia melalui tayangan sadistik. Sensasi jouissance terbentuk ketika "Ego Ideal" (I(A)) didorong oleh hasrat (d) yang tidak akan mungkin terlampiaskan karena berbagai aturan (A) yang ada ($<>D) di dunia nyata.
LUKISAN SEBAGAI KOMODITAS INVESTASI BISNIS POTENSIAL Migotuwio, Namuri
Harmoni: Jurnal Pemikiran Pendidikan, Penelitian Ilmu-ilmu Seni, Budaya dan Pengajarannya Vol 12 No 1 (2022): HARMONI: APRIL 2022
Publisher : Program Studi Pendidikan Seni Rupa Fakultas Keguruan dan Ilmu Pendidikan Universitas Muham

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jh.v12i1.12761

Abstract

Economic developments in various countries in the world, including Indonesia, have encouraged the arts sector as a field capable of producing tertiary commodities with great potential for optimization. Painting works of art in particular are present and able to become a basic need for the wealthy who are prestigiously involved in collector activities with high-value painting collection commodities. With professional management in the form of artistic activity organizing units developed by balancing supporting infrastructure, the sustainability of the painting business in the fine arts industry becomes a very interesting activity to be taken seriously.The resulting profitability is able to make painting commodities the only product with high margins. Although to achieve this requires a process that is not easy. An art businessman must be able to carefully read the market, integrate artists, curators, works of art, galleries, art events, collectors, and the media as a networking unit capable of building the reputation of works of art into high-value commodities.The mechanism of the painting business is certainly different from dealing with merchandise, because of the unique characteristics where price fluctuations can occur easily, and the artist's reputation is one of the factors determining price. How the role of a brand in a marketing context works, the risks that can occur and how a painting businessman carries out his function is an interesting analysis to study.
Co-Authors Giovanni, Talitha Athaya Ika Indrayati, Refita Prayogi, Rendy Wisnu Wijaya, P.G.