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All Journal Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management
Samudro, Amzad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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The Influence of Service Quality, Facilities and Location on the Decision to Purchase Citraraya Tangerang Housing Samudro, Amzad; Hamdan, Hamdan
Dinasti International Journal of Management Science Vol. 6 No. 1 (2024): Dinasti International Journal of Management Science (September - October 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i1.3064

Abstract

This research aims to analyze the influence of service quality, facilities and location on purchasing decisions for CitraRaya Tangerang housing. Through a quantitative approach that is causal in nature, it is carried out to obtain a research model according to the procedure. This requires a sample that has been observed and determined based on the criteria of respondent characteristics using purposive sampling and 190 samples were found to ensure the sample was appropriate. This reason makes this research use the PLS analysis method approach which is the right step for analyzing research data. The results of this research are that service quality, facilities and location have a positive and significant effect on the decision to purchase CitraRaya housing. Finally, the findings of this research provide knowledge that can be relied upon in the future, especially for property business actors as an important reference in making effective marketing management strategic decisions in achieving competitive advantage.
The Influence of Security, Trust and Price on Puri Mansion Housing Purchasing Decisions Samudro, Amzad; Raharja, Indra; Hamdan, Hamdan
Dinasti International Journal of Digital Business Management Vol. 5 No. 5 (2024): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.3065

Abstract

This research aims to analyze the influence of security, trust and price on purchasing decisions for Puri Mansion housing in West Jakarta. The approach used is quantitative-descriptive research, as a result the sample was determined using a non-probability purposive sampling technique. The samples obtained were 160 samples using a web questionnaire technique as a data collection tool. This makes this research choose the SEM-PLS data analysis method with the SmartPLS application. The results of this research provide knowledge that security, trust, and price produce a positive and significant effect on the decision to purchase Puri Mansion housing. This proves how important the factors of security, trust and price are in determining home purchasing decisions. Therefore, the main focus of attention for property business actors is implementing these factors as strategic decision-making actions in the context of effective marketing management in the future, and of course this will be an addition to the latest knowledge for further reliable research
Home Purchase Decisions: An Analysis of Location, Promotion, and Price of Housing in Indonesia Samudro, Amzad; Hamdan, Hamdan; Raharja, Indra
Dinasti International Journal of Management Science Vol. 5 No. 5 (2024): Dinasti International Journal of Management Science (May - June 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i5.2256

Abstract

This research is about purchasing decisions for Pantai Indah Kapuk 1 housing in Indonesia and this study aims to determine location, promotion and price analysis of housing purchase decisions at Pantai Indah Kapuk 1 and the respondents who are the owners of Pantai Indah Kapuk 1 housing. This research is descriptive quantitative. Primary data and secondary data obtained. Secondary data was obtained from various sources such as journalists, books and other related primary publication data obtained by distributing questionnaires to the target respondents. Determining the number of samples using purposive sampling technique and will be distributed via Google form to at least 150 respondents obtained. The results showed that location has a significant positive relationship with purchasing decisions, promotion has a significant positive relationship with purchasing decisions, and price has a significant positive relationship with purchasing decisions.
Co-Authors Hamdan Indra Raharja