Article Per Year (5 Year)
p-Index From 2021 - 2026
2.109
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Indikator: Jurnal Ilmiah Manajemen & Bisnis Jurnal SOLMA Riau Journal of Empowerment Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal PkM (Pengabdian kepada Masyarakat) BISMA (Bisnis dan Manajemen)
Indra Raharja
Universitas Mercu Buana Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Consumer Value Perception Model as Consideration for Fusion Beverage Business Sustainability Hamdan Hamdan; Indra Raharja; Ridho Rafqi Ilhamalimy; Hapzi Ali
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i3.13931

Abstract

This research is about consumers’ perception of value in deciding to consume fusion drinks. Fusion drink is a drink that combines various basic ingredients, such as coffee, sugar, milk, tea, cheese, chocolate, yakult and various other basic ingredients. Perceived value arises when consumers decide to consume fusion drinks. This is because, the value contained when consuming fusion drinks is to get pleasure and happiness from various flavors and aromas, where the benefits obtained from various services and offers, as well as the image of the outlet also provide added value. This study seeks to determine the effect of perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value used to build the research model, by conducting an online survey of how these factors are related. The findings of this study are the perceived utility, perceived variation, perceived outlet image, perceived hedonic, and perceived value have a real relationship in shaping positive attitudes and behavior of consumers in deciding to consume fusion drinks.
Banking against Global Economic Crisis: Comparison of Covid-19 Pandemic and 2008 Recession Putri Andari Ferranti; Riska Rosdiana; Indra Raharja
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 1 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i1.16998

Abstract

In the last twenty years, there has been two major global economic crises in Indonesia with very different origin, the 2008 global financial crisis was induced by failure of international banks while the 2020 global pandemic crisis was induced by economic slowdown due to worldwide infectious disease. Previous researches implied that the financial crisis had more tendency to deplete capital without slowing down credit distribution thus facing bigger risk of illiquidity while it had the opposite effect on the pandemic crisis where banks withhold their capital too much and distributed too little leading to less profitability. We found that the persistence of changes of CAR, LDR, NPL, and ROA as capital, liquidity, and profitability measures during both crises don’t differ significantly. Keywords: Banking, pandemic, economic crisis. 
Pendekatan Konsep Green Fashion dalam Mewujudkan Sustainable Green Development UMKM Hamdan Hamdan; Erna Sofriana Imaningsih; Hazi Ali; Indra Raharja; Ridho Rafqi Ilhamalimy
Riau Journal of Empowerment Vol 5 No 3 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/raje.5.3.149-161

Abstract

Green fashion telah menjadi tren dan perhatian penting dalam konsep keberlanjutan. Green fashion adalah seni komprehensif multidisiplin dalam mendorong perkembangan pesat keterampilan UMKM fashion yang ramah lingkungan. Konsep green fashion bertujuan untuk memanfaatkan dan menggunakan bahan tidak habis pakai atau limbah, serta bahan-bahan alami menjadi pakaian yang memiliki nilai dan manfaat lebih sebagai orientasi keberlanjutan. Hal paling penting dalam konsep green fashion adalah pengenalan dini terhadap pakaian yang ramah lingkungan dipastikan akan memberikan perubahan signifikan pada UMKM fashion, melalui desain seni, mode etis, dan estetika. Telah lama diakui bahwa konsep green fashion dibangun melalui tiga unsur, yaitu: reduce, reuse, dan recycle yang berlandaskan teori Triple Bottom Line adalah sebuah solusi efektif dan efisien sebagai implementasi dalam mencapai kemakmuran dan keberlanjutan setiap elemen bangsa.
Establishing collaboration and knowledge sharing as a fear of missing out response in improving tourist travel agency innovation performance Hamdan, Hamdan; Yuliantini, Tine; Raharja, Indra; Samudro, Amzad; Ali, Hapzi
BISMA (Bisnis dan Manajemen) Vol. 16 No. 1 (2023)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v16n1.p115-143

Abstract

The FoMO phenomenon usually occurs in individual behaviour on social media. However, recent research in the industrial context has investigated anxiety, fear of being left behind, fear of losing market advantage, and fear of losing competitiveness. This reinforces the still rare term FoMO as an important antecedent of business performance. Highlighting FoMO, as prior research has been limited, is the best way to fill the gap. As a result, an exploratory approach is used, and selecting the SEM-PLS analysis method is the right approach because it is predictive. The results of this study reveal that both direct and indirect effects between FoMO, intention to collaborate, intention to share knowledge, and innovation performance can be accepted and justified empirically. In addition, the mediator of the intention to collaborate is the one that contributes the most to influencing FoMO on the intention to share knowledge. Afterward, the mediator from the intention to share knowledge influences the intention to collaborate on innovation performance. This study confirms that the FoMO concept embedded in the minds of travel agency entrepreneurs is meaningful for success towards competitive innovation performance through the intention to collaborate and share knowledge.
PERAN PRODUCT KNOWLEDGE TERHADAP PERSEPSI RISIKO MINUMAN KEKINIAN Hamdan, Hamdan; Raharja, Indra
Jurnal Ilmu Manajemen Terapan Vol. 2 No. 1 (2020): Jurnal Ilmu Manajemen Terapan (September 2020)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v2i1.314

Abstract

Penelitian ini tentang peran product knowledge terhadap persepsi risiko psikologi, persepsi risiko fisik dan pengaruhnya terhadap repurchase intention. Desain penelitian ini menggunakan penelitian eksploratif, deskriptif dan kuantitatif. Penentuan sampel penelitian menggunakan Mahasiswa/i Universitas Mercubuana yang pernah mengkonsumsi minuman kekinian dengan teknik purposive sampling yang akan disebar kepada minimal 180 Mahasiswa/i. Temuan ini membuktikan product knowledge memiliki pengaruh positif terhadap persepsi risiko psikologi, product knowledge memiliki pengaruh positif terhadap persepsi risiko fisik, product knowledge berpengaruh positif terhadap repurchase intention, persepsi risiko psikologi berpengaruh negatif terhadap repurchase intention dan persepsi risiko fisik berpengaruh negatif terhadap repurchase intention.
PROPOSED STRATEGY FOR PT RESIK NYAMAN SEJAHTERA PENETRATING CLEANING AND SECURITY SERVICE MARKET USING AHP METHOD Raharja, Indra; Hugo, Prasetyo
Dinasti International Journal of Digital Business Management Vol. 2 No. 5 (2021): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i5.785

Abstract

The background of research is PT Resik Nyaman Sejahtera experiences several problems in the company: The company does not have clear targets, no marketing ,human resources and operations programs, unstable sales, high employee turnover. Therefore, the purpose of this study is to determine the factors that affect cleaning and security service business in Jakarta. To find out the company's strategy can still compete with current conditions. To formulate a business strategy company’s keeps the cleaning and security service business stay competitive in Jakarta. This research is a qualitative descriptive study by conducting interviews with owners, mapping the company's external and internal factors, weighting using Analytic Hierarchy Process, mapping company strategy with the Grand Matrix Strategy and Michael Porter's Five Generic Strategy. The results of this study provide the best strategies in marketing, operations, human resources, and corporate financial information systems in the next five years to achieve a competitive advantage.
The Influence of Security, Trust and Price on Puri Mansion Housing Purchasing Decisions Samudro, Amzad; Raharja, Indra; Hamdan, Hamdan
Dinasti International Journal of Digital Business Management Vol. 5 No. 5 (2024): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.3065

Abstract

This research aims to analyze the influence of security, trust and price on purchasing decisions for Puri Mansion housing in West Jakarta. The approach used is quantitative-descriptive research, as a result the sample was determined using a non-probability purposive sampling technique. The samples obtained were 160 samples using a web questionnaire technique as a data collection tool. This makes this research choose the SEM-PLS data analysis method with the SmartPLS application. The results of this research provide knowledge that security, trust, and price produce a positive and significant effect on the decision to purchase Puri Mansion housing. This proves how important the factors of security, trust and price are in determining home purchasing decisions. Therefore, the main focus of attention for property business actors is implementing these factors as strategic decision-making actions in the context of effective marketing management in the future, and of course this will be an addition to the latest knowledge for further reliable research
Trust as a Mediator between Export Commitment and Competitive Advantage on Export SME Performance Indra, Raharja; Hamdan, Hamdan
Dinasti International Journal of Management Science Vol. 6 No. 2 (2024): Dinasti International Journal of Management Science (November - December 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i2.2826

Abstract

Research was carried out to create sustainability of SMEs in the export sector through superior topics in the field of innovation and entrepreneurship with the sub-sector of Micro, Small and Medium Enterprises, abbreviated as UMKM. Important characteristics analytically and experimentally. This research examines the role of Trust as a mediator between Export Commitment and competitive advantage on the performance of Small and Medium Enterprises conducting export businesses in Indonesia. The main phenomenon in this research is the involvement of MSMEs in the supply chain, which is still very minimal, only reaching 6.3 percent in the global value chain in Southeast Asia, far behind Malaysia (46.2%), Thailand (29.6%), the Philippines (20.1%) and Vietnam 21.4%. For national exports, SMEs in Indonesia have only reached 14 percent, far from the government's target of 17 percent. In accordance with the Mercubuana University Research Master Plan for the period 2021 – 2024. The research begins with measuring the Level of Technology Readiness at level 3 with proof-of-concept criteria. Proof of concept, this research has a research objective and developing concepts, especially those related to competitive advantage, commitment and trust, which can improve the performance of Small and Medium Enterprises in the export sector in Indonesia. The research method that uses a quantitative approach with the SEM-PLS data analysis method is considered appropriate. The choice of the SEM- PLS method, because this research is predictive, will of course be able to represent the research model better. This research used 84 respondents from 88 returned questionnaires. The research results of export commitment and trust on the performance of export SMEs have a positive and insignificant effect, competitive advantage on the performance of export SMEs has a significant positive effect.
Strategi Green Marketing Hasil Kreasi Barang Bekas Karya Ibu-ibu PKK Kembangan Utara Hamdan, Hamdan; Imaningsih, Erna Sofriana; Marlapa, Eri; Raharja, Indra
Jurnal PKM: Pengabdian Kepada Masyarakat Vol 7, No 5 (2024): Jurnal PkM: Pengabdian kepada Masyarakat
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jurnalpkm.v7i5.16978

Abstract

Sangatlah penting untuk memberikan perhatian lebih terhadap isu-isu tentang keberlanjutan. Laporan terkini mengungkapkan bahwa hampir 90% Gen X bersedia membayar 10% lebih untuk produk berkelanjutan dibandingkan dua tahun sebelumnya hanya 34%. Terutama proyeksi 2030, Gen Z mewakili 27% pendapatan dunia yang melampaui melenial pada tahun 2031, disebabkan Gen Z mendukung nilai-nilai berkelanjutan. Tentunya ini adalah peluang potensial yang berharga demi memperoleh nilai-nilai ekonomi yang inklusif dan pemberdayaan kolektif. Sebagi upaya dalam mewujudkannya, PkM ini bertujuan untuk meningkatkan pengetahuan tentang pentingnya green marketing, penerapan strategi green marketing yang efektif, dan menanamkan nilai-nilai perilaku green marketing. Metode yang digunakan dalam menghasilkan fokus tujuan PkM ini adalah ceramah, diskusi dan workshop pembuatan kreasi barang bekas terhadap Ibu-ibu PKK. Hasil yang diperoleh adalah Ibu-ibu PKK memiliki pengetahuan tentang green marketing, manfaat dan arti penting dari strategi green marketing dan menyadari pentingnya menanamkan nilai-nilai perilaku green marketing. Akhirnya, kunci penerapan strategi green marketing adalah: (a) desain yang ramah lingkungan, (b) penentuan posisi yang ramah lingkungan, (c) harga produk yang ramah lingkungan, (d) kemasan yang ramah lingkungan, dan (e) pembuangan yang ramah lingkungan.
The Role of Decisions in Intervening Website Quality, e-Promotion, and e-Trust towards e-Repurchase Intention on e-Commerce Hamdan, Hamdan; Imaningsih, Erna Sofriana; Indrajaya, Sonny; Raharja, Indra; Yuliantini, Tine
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.007

Abstract

Objectives: This study aims to analyze decisions as a mediating factor of website quality, e-promotion, and e-trust on the e-repurchase intention at Shopee online shop. An important occurrence to be studied during the pandemic is the phenomenon of online shopping behavior. Methodology: The analysis method used in this study is a quantitative approach with the PLS-SEM data analysis method because it is predictive and able to produce a model with a good test level. The population of this research are consumers in Jakarta through the selection of purposive sampling. The sample obtained according to the criteria is 262 respondents who are accepted and eligible for testing.Finding: Online shopping decisions affect repurchase intentions while website quality does not but decision acts as a mediator. Promotion does not affect the decision and repurchase intention and decisions do not act as a mediator. Trust affects decisions and repurchase intentions, and decisions can act as mediators, although trust has a stronger influence on repurchase intentions directly. Conclusion: Decisions give the best role in intervening with website quality and repurchase intentions, but directly website quality does not result in the repurchase. Although the decision does not provide the best role as a promotional mediator with direct or indirect repurchase intentions. In contrast, decisions as a trusted mediator ensure the occurrence of very strong repurchase intentions either directly or indirectly. In addition, this model contributes to e-commerce players, information system developers, and managers as a consideration in implementing strategic decision-making. The differences in the findings and shortcomings of this study are gaps that will become an important study in the context of online shopping behavior, especially the study of promotion which is inversely related to trust and research phenomena
Co-Authors Deden Kurniawan Eri Marlapa Erna Sofriana Imaningsih Hamdan Hamdan Hamdan Hapzi Ali Hapzi Ali Hazi Ali Hugo, Prasetyo Putri Andari Ferranti Ridho Rafqi Ilhamalimy Riska Rosdiana Samudro, Amzad Sonny Indrajaya Tine Yuliantini