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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Bisnis Jurnal Ekonomika Manajemen Dan Bisnis
Kirana, Erghana Kanza
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH EKUITAS MEREK DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PENGGUNAAN JASA EKSPEDISI (STUDI PADA KONSUMEN JALUR NUGRAHA EKAKURIR) Kirana, Erghana Kanza
Manajemen Bisnis Vol 8, No 1 (2018): April
Publisher : Department of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.993 KB) | DOI: 10.22219/jmb.v8i1.7052

Abstract

This study aims to examine the impact of brand equity and consumer trust on decision to use the expedition service. The population of this study was the entire customers who sent their package in the JNE Malang; Meanwhile, the sample was 120 consumers who accidentally met while sending their package in the JNE office. The sample was selected by using accidental sampling technique. The data were analysed by means of Multiple Linear Regression. The findings indicated that (1) most of the consumers initially used JNE for the first time in 2014; (2) brand equity significantly influences decision to use the expedition service with the t-count value of 2.350 and the significance value of 0.020; (3) consumer trust also significantly influences decision to use the expedition service with the t-count value of 3.478 and the significance value of 0.001; and last, (4) from these two variables, consumer trust dominantly influences the decision to use the expedition service with a value of 0.301. 
BRAND GENDER AS THE ANTECEDENT OF BRAND LOVE MEDIATED BY COSRX SKINCARE CONSUMER ENGAGEMENT Sulistyo, Desy Ari; Kirana, Erghana Kanza; Hendrati, Ignatia Martha; Handayani, Wiwik
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.2863

Abstract

The aims of this research are to examine the influence of brand gender, consumer engagement, and brand love, and examine mediating effect of consumer engagement on the relationship between brand gender and brand love. The sample was 150 respondents and selected using nonprobability sampling e and purposive sampling technique. Sample criteria are consumers who had or were using COSRX for 3 months, female and had Instagram account. The data were collected by questionnaire, distributed online, and analyzed using structural equation modeling (SEM) with partial least square (PLS) as the method. The results showed that brand gender had a positive and significant effect on consumer engagement and brand love. Consumer engagement had a positive and significant effect on brand love. The mediation effect of the study also found that consumer engagement moderated and positive significantly the relationship between brand gender and brand love. Keywords: Brand gender, consumer engagement, brand love, COSRX
Pengaruh Rasio Aktivitas, Rasio Profitabilitas dan Rasio Likuiditas Terhadap Nilai Perusahaan Farmasi yang Terdaftar di BEI Tahun 2021-2024 Ainia, Risna Nur; Kirana, Erghana Kanza; Khoirulloh, Hamid
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3571

Abstract

Company value is a key factor and attracts investor attention. The capital market plays a crucial role in driving economic growth. Company value reflects the performance, prospects, and level of market confidence in a business entity. Therefore, the higher the company value, the greater investor interest in investing. This study aims to analyze the effect of activity ratios, profitability ratios, and liquidity ratios on company value in the pharmaceutical sector listed on the Indonesia Stock Exchange (IDX) for the 2021–2024 period. The research method used was quantitative with an associative approach. The sample was determined using a census method, involving all 10 pharmaceutical subsector companies listed on the IDX over a four-year observation period, resulting in 40 observational data sets. The research data came from the companies' annual financial reports obtained from the official IDX website. The results show that the profitability ratio has a significant positive effect on company value, while the activity ratio and liquidity ratio have insignificant effects.
Co-Authors Ignatia Martha Hendrati Khoirulloh, Hamid Risna Nur Ainia Sulistyo, Desy Ari Wiwik Handayani