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Development of Local Food-Based Food Products to Expand Marketing Network in Kenjeran Bulak Sub District Surabaya Wardhani, Nuruni Ika Kusuma; Hendrati, Ignatia Martha; Sishadiyati
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0948

Abstract

Local Food according to most people, mentioning that various local foods are considered to contain a fairly low nutritional value and not modern or not modern, that in fact, local food has many advantages compared to imported foods. Because this local resource is included in it local food that has a closeness that is related to food security. development of the product covers aspects of the processing process, distribution to consumption at the household level. The area of Kenjeran Bulak sub-district is a Group of Housewives named SAKKE Group, whose business is to make food and drink or commonly known as food. SAKKE group every day make processed products and fruit juice drink SAKKE Group in Kenjeran area is still less developed, among others: 1) Less Varied for food and beverage types so it is necessary to the diversification of products, 2) For packaging/presentation relatively still simple using plastic place less hygienic, 3) Marketing done by SAKKE group has not been so wide. In implementing the Program utilization of science and technology in our community using the method of mentoring and training on mothers of SAKKE Group. By mentoring and training Product Diversification, Good and Attractive Packaging, and Online Marketing. With training and mentoring in SAKKE group mothers, The quality and quantity of locally produced food-based food products have increased, Diversification of new products, namely Black Dawet based on Mujaer fish, Increased marketing activity and increased sales turnover, Questionable business management with orderly business bookkeeping and increased knowledge and entrepreneurial motivation, so that they can make changes (innovations) in carrying out their business to expand the market and increase revenue.
KONTRIBUSI SEKTOR PARIWISATA TERHADAP PENDAPATAN ASLI DAERAH KOTA SURABAYA Agustin, Dita Nia; Hendrati, Ignatia Martha; Asmara, Kiky
JPEP (Jurnal Progres Ekonomi Pembangunan) Vol 6, No 2 (2021): JURNAL PROGRES EKONOMI PEMBANGUNAN
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jpep.v6i2.19036

Abstract

Surabaya mempunyai berbagai potensi dalam banyak bidang, salah satunya adalah pariwisata. Dalam upaya untuk meningkatkan pendapatan daerahnya selain melakukan intensifiksasi pajak, Kota Surabaya juga mengembangkan potensi wisata yang dimilikinya. Pengembangan wisata ini dapat meningkatkan pendapatan sektor pariwisata yang berupa pajak dan retribusi dimana kedua pendapatan ini juga bagian dari Pendapatan Asli Daerah. Penelitian ini bertujuan untuk mengetahui dan menganalisis kontribusi pajak sektor pariwisata dan retribusi sektor pariwisata terhadap PAD Surabaya. Dalam penelitian ini menggunakan variabel pendapatan pajak sektor pariwisata dan retribusi sektor pariwisata Kota Surabaya tahun 2011-2019. Data yang digunakan adalah data sekunder yang diperoleh dari BPKPD Kota Surabaya, BAPPEKO Surabaya, dan Dinas Kebudayaan dan Pariwisata Kota Surabaya. Ruang lingkup penelitian ini adalah seluruh pendapatan sektor pariwisata Kota Surabaya.Menggunakan rasio kontribusi dan trend sebegai metode analisis. Hasil penelitian menunjukkan bahwa pajak sektor pariwisata kurang berkontribusi terhadap PAD dengan nilai rata-rata 14,7% dan retribusi sektor pariwisata sangat kurang berkontribusi terhadap PAD dengan nilai rata-rata 6,75%.Kata Kunci: Pajak Sektor Pariwisata, Retribusi Sektor Pariwisata, Pendapatan Asli Daerah
BRAND GENDER AS THE ANTECEDENT OF BRAND LOVE MEDIATED BY COSRX SKINCARE CONSUMER ENGAGEMENT Sulistyo, Desy Ari; Kirana, Erghana Kanza; Hendrati, Ignatia Martha; Handayani, Wiwik
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.2863

Abstract

The aims of this research are to examine the influence of brand gender, consumer engagement, and brand love, and examine mediating effect of consumer engagement on the relationship between brand gender and brand love. The sample was 150 respondents and selected using nonprobability sampling e and purposive sampling technique. Sample criteria are consumers who had or were using COSRX for 3 months, female and had Instagram account. The data were collected by questionnaire, distributed online, and analyzed using structural equation modeling (SEM) with partial least square (PLS) as the method. The results showed that brand gender had a positive and significant effect on consumer engagement and brand love. Consumer engagement had a positive and significant effect on brand love. The mediation effect of the study also found that consumer engagement moderated and positive significantly the relationship between brand gender and brand love. Keywords: Brand gender, consumer engagement, brand love, COSRX
Education Budget Through Central or Local Government Spending: Which Is More Effective in Improving the Quality of Human Life? Ignatia Martha Hendrati; Putra Perdana
Journal of Accounting and Strategic Finance Vol 4 No 2 (2021): JASF (Journal of Accounting and Strategic Finance)
Publisher : UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v4i2.227

Abstract

Regional autonomy demands a division of authority between the Center and the regions, which in turn has an impact on budgeting policies. On the one hand, central government spending is oriented towards equity, but on the other hand, the regions understand very well their respective characteristics. The government's budget is always results-oriented, so this research can later be used as a benchmark in planning budgeting. In terms of spending on Education in Indonesia, the budget is channeled through central government spending and local government spending. This research is structured to see between the Central Government or Local Government, more significant in accelerating human quality (IPM) in Indonesia. This study uses Vector Auto Regression with Bayesian Vector Auto Regression model specifications to determine the effect between the variables studied. The variables used in this study are the Central Government Expenditure budget, Regional Government Expenditure on Education through Transfers from the Center to the Regions, Adjusted Per Capita Expenditure, and the Human Development Index from 2007 – 2020. The estimation results show a tendency for local government spending to be more able to increase Human Development Index compared to the Education budget through central government spending. This finding indicates that in the end, the results of decentralization, one of which is the delegation of authority for local government spending, can accelerate the human development index higher than the expenditure issued by the central government.
Potential, Prospect, and Investment Policy of Surabaya City Sri Muljaningsih; Ignatia Martha Hendrati; Mohammad Wahed
Journal of Economics, Business, and Government Challenges Vol 2 No 2 (2019): Journal of Economics, Business, and Government Challenges
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v2i2.90

Abstract

This research aims to find out the types of superior investment potential that are the main attraction and the inhibiting factors and supporting the development of types of business or leading sectors. In this study using a quantitative approach with several stages of Location Quotient analysis tools, Shift Share, and Klassen Typology. The results of this study conclude that the economic structure of the city of Surabaya is dominated by 5 sectors, namely: a) the manufacturing industry sector; b) trade sector; c) the accommodation and food and beverage supply sector; d) information sector, and e) financial services sector. From the results of LQ which are included in the base category in Surabaya, including a) the electricity & gas procurement sector; b) water supply sector; c) the construction sector; d) trade sector; e) transportation sector; f) the accommodation supply sector; g) information; h) financial services sector; i) real estate sector; j) company service sector; k) the health service sector, and l) the health service sector. While the investment potential and opportunities in the city of Surabaya are based on the results of the analysis above then there are in the transportation sector, the accommodation supply sector, and the information sector.
ANALYSIS OF EFFECTIVENESS AND PARKING LEVY GAP IN MALANG REGENCY Martha Ignatia Hendrati; Hadi Sumarsono
Journal of Economics, Business, & Accountancy Ventura Vol 15, No 1 (2012): April 2012
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v15i1.61

Abstract

In connection with the efforts to promote and explore the sources of local revenues, the governmentof Malang Regency has now been trying to increase the revenues. This effort is intendedto make the local government not to be dependent much on the central government.This study attempts to analyze the effectiveness the problems that exist in parking fees in orderto see the real potential and some suggestions for policies related to the increase of thelocal government income. It was conducted in Malang regency, which was chosen by meansof a purposive random sampling. It shows as the following. (1) The potential of Malang Regencyparking levy is totally up to Rp 1,618,939,100. It can be compared with the realizationof 2009 that was up to the figure of Rp 225,842,000, and therefore the effectiveness is13.95%; (2) The results of the SWOT analysis showed that the position of an increase of incomein parking levies and service market is in quadrant 2 (two), this means a dominance ona combination of factors both strengths and barriers. It is suggested that the government increaseof the effectiveness of withdrawal by doing some efforts as described in this study.
Menakar Prospek Kelayakan Investasi Industri Peralatan Rumah Tangga Berbahan Baku Aluminium Ignatia Martha Hendrati; Nuruni Ika KW; Sishadiyati Sishadiyati
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 1 No 02 (2014)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (61.317 KB) | DOI: 10.30996/jmm17.v1i02.386

Abstract

Abstract: East Java Province has the potential to develop the business housewares made from aluminum. Industry is very promising and has good prospects. Demand for refined products result from this in the form of aluminum household appliances market is very attractive both in neneri market and overseas market. For overseas market demand of houseware products made from aluminum are from Japan, India, the Netherlands and China.Potential industry of household appliances are made of aluminum in East Java feasible to be developed. Based on household demand akanperalatan higher, both in local and international markets. Demand for household appliances for the local market is currently very high but still a small portion of raw materials imported from china. As a result, prices tend to rise.Key words: Aluminum, Industrial Appliances, Business Feasibility.
PERPINDAHAN MEREK AKIBAT KETIDAKPUASAN KONSUMEN DALAM PEMILIHAN PRODUK SMARTPHONE Nuruni Ika Kusuma Wardhaniika; Ignatia Martha Hendrati
IDEI: Jurnal Ekonomi & Bisnis Vol 2, No 1 (2021): JUNE 2021
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v2i1.56

Abstract

This research was motivated by a decrease in sales and market share of An-droid smartphones in a certain period that identified the phenomenon of the shift of smartphone users with certain brands that have Android operating system to other brands of smartphones with other operating systems. The purpose of this study was to determine the effect of product attributes, consumer dissatisfaction, and Brand Image and price perception on the shift of the Xiaomi Android smartphone brand to other Samatphone. The population in this study was the Xiaomi user at WTC (World Trade Center) Surabaya. Sampling in this study used the nonprobability sampling method with purposive sampling technique. The statistical analysis method used was the analysis technique Partial Least Sqaure. The results of the analysis showed that consumer dissatisfaction had a positive and significant influence on brand switching. Brand Image had a significant and significant influence on brand switching. Price perception had a negative but not significant effect on brand switching. Penelitian ini dilatarbelakangi oleh penurunan penjualan dan pangsa pasar smartphone Android pada periode tertentu yang mengidentifikasi fenomena pergeseran pengguna smartphone dengan merek tertentu yang memiliki sistem operasi Android ke smartphone merek lain dengan sistem operasi lain. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh atribut produk, ketidakpuasan konsumen, dan citra merek, dan persepsi harga terhadap pergeseran merek smartphone Android Xiaomi ke smartphone lain. Populasi dalam penelitian ini adalah pengguna Xiaomi di WTC (World Trade Center) Surabaya. Pengambilan sampel dalam penelitian ini menggunakan metode nonprobability sampling dengan teknik purposive sampling. Metode analisis statistik yang digunakan adalah teknik analisis Partial Least Square. Hasil analisis menunjukkan bahwa ketidakpuasan konsumen berpengaruh positif dan signifikan terhadap perpindahan merek. Citra merek memiliki pengaruh yang signifikan dan signifikan terhadap perpindahan merek. Persepsi harga berpengaruh negatif, tetapi tidak signifikan terhadap peralihan merek.
Innovation of Lebay Chips (Catfish And Spinach) in the Gunung Anyar Tambak Chip’s Village Surabaya Nuruni Ika Kusuma Wardani; Mei Retno Adiwaty; Ignatia Martha Hendrati
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology in Publication, Implementation and Co
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Lebay Crackers (Catfish and Spinach Calcium) have a high nutritional content, this cracker is made from natural ingredients of the combination of catfish with spinach vegetables. Utilization of Science and Technology for Society (PIKAT) needs to be implemented with the intention to transfer appropriate technology especially in the field of processing of fishery with spinach vegetable Type of processed catfish that will be developed is Lupil Cracker mixed with Spinach Spinach (Lebay Crackers). The development of processed business Catfish chips Blended with spinach vegetables (Lebay Crackers) is in addition to potential as a profitable business, on the other hand, can also give a more positive impact for the economic improvement of surrounding communities. First, Lebay Kerupuk processed business opens job opportunities for Ibu Inayah and the community. With the existence of dough cracker processing machine that has technology reliability, simple shape, easy to operate, and can increase the quantity and quality of production and make packaging.
PENGEMBANGAN MANAJEMEN USAHA HOME INDUSTRI DI MANUKAN (TENGGER KANDANGAN) KECAMATAN BENOWO KOTA SURABAYA Ignatia Martha Hendrati; Nuruni Ika Kusuma Wardani; Kiky Asmara
COVIT (Community Service of Health) Vol. 2 No. 1 (2022): MARET 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/covit.v2i1.5221

Abstract

The Bread Bolu Roll business has been very promising for those who are involved in it, because bread is a delicious and filling snack. In addition to these two factors, bread Bolu Gulung also has many enthusiasts of all ages and various backgrounds. if you look at the competitors who are engaged in the same business, there are already quite a lot. with better taste innovations, beautiful and attractive sizes, economical prices, and most importantly healthy and hygienic by providing attractive packaging and labels so that partner products are able to compete and sell well in the market. home Industry Sponge Bread Rolls Tengger Kandangan District Benowo Surabayadoes not yet have regular customers, so it will increase its marketing by making attractive packaging and labels to find markets and even agents who want to sell it, so there will be many who help to develop the bread Bolu businessSteamed Rolls.The problems faced are (1) the entrepreneurial management has not been maximally carried out (2) has not been given good packaging on the products and (3) has not been given labeling to introduce their products. Keywords: bussines mangement, packaging , labelling