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All Journal Kepariwisataan: Jurnal Ilmiah Journal of Management - Small and Medium Enterprises (SME's) juremi: jurnal riset ekonomi Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif
Arisanti, Yuli
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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MENGENAL WISATA KESEHATAN PELAYANAN MEDIS DI DAERAH ISTIMEWA YOGYAKARTA Arisanti, Yuli
Kepariwisataan: Jurnal Ilmiah Vol. 13 No. 01 (2019): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

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Abstract

Health tourism particularly medical tourism has been an attention by Indonesian government. Many Indonesian citizens travel overseas to get medical treatment and it has made millions dollars of money went out of country. Indonesia works to mitigate the loose of money because of the citizens seeking medical treatment overseas. Consumer motivations in health tourism is various such as to get a better health facilities at better price. This research sets out to find out hospitals in Yogyakarta that provides health tourism service, and also the potential medical treatment in Yogyakarta. Literature studies, observation and interview are conducted to collect data and information. This research finds there are two hospitals in Yogyakarta have been focusing and experiencing in health tourism. The potential medical treatments are infertility, skin and beauty care, urology and all the medical services provided by these two hospitals. Elaboration and cooperation among stakeholders in health tourism need to be continuously improved to prepare Yogyakarta as health tourism destination. The quality of human resources should also be improved. Keywords: health tourism, medical tourism, Yogyakarta, consumer motivation
ANALISA STRATEGIS PADA INDUSTRI PENDUKUNG PARIWISATA DALAM MENCIPTAKAN BISNIS BERKELANJUTAN Sulistyo, Agung; Arisanti, Yuli
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 4: Januari 2025 (In Press)
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i4.9561

Abstract

Business growth ultimately creates competitive competition and puts some businesses in a slump. This situation occurs due to the lack of strategies used. Many methods and concepts can be used to determine the competitive advantage of a business, one of which is through the analysis of the seven pillars of the Baldrige criteria. This criterion is one method that can be used to evaluate the performance of the strategy carried out. This study aims to analyze strategies carried out by MSME actors to create competitive advantages. This study uses a qualitative research design combined with a phenomenological approach. The objects of research in this study are MSME businesses that have achievements. Some of these MSME businesses include YAD Blangkon, AbaAli, Den Bagus, Modest-Art, Cilok Fatimah, Oliviaru, Boogie, Batik Thok Thil, Mahayeri, and Hokies Cakery. Data collection in this study used semi-structured interviews combined with the concept of the Baldrige criteria. The informants numbered 30 respondents consisting of business actors and consumers who use the product. Some stages of this method include transcription, reduction, categorization, and concluding. Triangulation techniques are used to maintain data quality. The study results indicate that MSME businesses fall into the Emerging Industry atau new business becomes a leader with a score of 641. These results were obtained based on the analysis of the Baldrige criteria instrument, including leadership patterns, strategic planning, focus on markets and customers, ability to analyze and manage knowledge, HR development, process standards, and business results obtained. This study can be a role model for other business actors to adopt in evaluating strategies to create business sustainability.
IDENTIFICATION OF HOTEL ROOM NEEDS IN CREATING GUEST SATISFACTION AND SUSTAINABLE MANAGEMENT Kusumawati, Fitri Dwi; Sulistyo, Agung; Arisanti, Yuli
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.21478

Abstract

The role of tourism is to change negative feelings into positive ones. Various activities carried out by tourists must lead to satisfaction and comfort. One business that plays an important role in supporting tourism is the hotel industry. The hotel industry offers a wide range of facilities and attractions to ensure guest satisfaction. However, some hotel guests experience dissatisfaction. Several technical problems become negative assessments from guests. This study identifies the need for hotel rooms to support guest activities and create sustainable management. Exploratory qualitative design is combined with triangulation, observation, and interviews. The focus of the study is directed toward the needs of guest accommodation services. This study uses several samples of comments from various media platforms, filtered through the keyword "room." The Miles Huberman method is used in conjunction with triangulation to eliminate biased opinions and enhance the research. This study produces guest experiences based on product and service quality. Furthermore, this study delivers a model for managing hotel rooms that prioritizes safety, comfort, facilities, and communication. Keywords: Hotel; Security; Cleanliness; Communication; Consumer Behavior
Peningkatan Daya Saing UMKM Dalam Menembus Pasar Ekspor Ristanti, Ristanti; Arisanti, Yuli; Sulistyo, Agung
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 2 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/rh2qm994

Abstract

MSMEs play a crucial role in supporting the tourism industry. This condition is a great opportunity for MSMEs. The target market for MSMEs is not only local tourists but also foreign tourists. In reality, there is competitive competition on the ground. This condition affects not only local MSMEs but also foreign business actors. Numerous studies confirm that the Ansoff Model can facilitate the development of development plans. However, there has been little research in the MSME export area. This research contributes to increasing product competitiveness in export markets. This study uses a mixed research design (mix method). This research employed both interview activities and the distribution of questionnaires. The first stage involved distributing questionnaires to nine MSMEs that had carried out export activities. We carried out instrument mapping through internal factor evaluation (IFE), external factor evaluation (EFE), and SWOT analysis. The Internal Factor Evaluation (IFE) analysis reveals a positive difference value of 1.25. The strengths are greater than the weaknesses. The External Factor Evaluation (EFE) analysis reveals a positive difference score of 0.95. The opportunities that an organization has are greater than the threats. The Ansoff Model reveals market penetration as a viable strategy. MSME players need to pay attention to their target market. Global markets are more complicated because they involve different rules. Furthermore, MSME players need to consider the market opportunities they have. We must introduce the product's quality and characteristics on a large scale. The accuracy with which MSME actors analyze situations enables them to compete in any market.
Co-Authors Kusumawati, Fitri Dwi Ristanti, Ristanti Sulistyo, Agung