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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) Journal of Management - Small and Medium Enterprises (SME's) Indonesian Journal of Tourism and Leisure Jurnal Sains Manajemen Journal of Rural Tourism (JoRT)
Kusumawati, Fitri Dwi
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Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Kesiapan UKM Dalam Mengadopsi Layanan Pembayaran Berbasis Digital (Studi Pada Industri Pendukung Pariwisata) Yudiandri, Tri Eko; Sulistyo, Agung; Kusumawati, Fitri Dwi; Sudanang, Ertanta Ari; Djamil, Farah Diana
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 4 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i4.417

Abstract

As a tourism support industry, businesses have opportunities to grow through digital payment services enabled by financial technology (fintech). This study analyzes the readiness of small-scale SMEs to adopt digital payment systems using a mixed-method approach. Data were collected via questionnaires and interviews from 178 small-scale entrepreneurs selected through purposive sampling. The research evaluates the benefits, ease of use, and potential risks of digital payment adoption. Results indicate that digital payment services provide significant advantages despite certain risks. Entrepreneurs also gained valuable insights into risk mitigation. Using Miles and Huberman's analysis, the study highlights the importance of entrepreneurs' awareness and readiness in adopting digital payment services to ensure business sustainability.
Rural tourism development through the role of village government: Study of Purbayan Tourist Village, Indonesia Sulistyo, Agung; Yudiandri, Tri Eko; Kusumawati, Fitri Dwi; Kristianto, Dwi Agus; Musadad, Musadad
Journal of Rural Tourism Vol. 4 No. 2 (2025): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04021255

Abstract

Purpose – This study aims to examine the role of village government in developing regional potential, particularly in rural tourism.Methodology/Design/Approach – This qualitative case study investigates how the village government develops the Purbayan Tourism Village through planned work programs. Data were collected via semi-structured interviews with selected stakeholders.Findings – The village government plays a key role in developing the Purbayan Tourism Village, acting as a driver in optimizing rural tourism potential. Programs emphasize sustainability through community deliberation, legal strengthening, external collaboration, and management innovation. Policies are responsive to local needs while aligned with regulations.Originality/Value – This study highlights village government policies that contribute to sustainable tourism development.
IDENTIFICATION OF HOTEL ROOM NEEDS IN CREATING GUEST SATISFACTION AND SUSTAINABLE MANAGEMENT Kusumawati, Fitri Dwi; Sulistyo, Agung; Arisanti, Yuli
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.21478

Abstract

The role of tourism is to change negative feelings into positive ones. Various activities carried out by tourists must lead to satisfaction and comfort. One business that plays an important role in supporting tourism is the hotel industry. The hotel industry offers a wide range of facilities and attractions to ensure guest satisfaction. However, some hotel guests experience dissatisfaction. Several technical problems become negative assessments from guests. This study identifies the need for hotel rooms to support guest activities and create sustainable management. Exploratory qualitative design is combined with triangulation, observation, and interviews. The focus of the study is directed toward the needs of guest accommodation services. This study uses several samples of comments from various media platforms, filtered through the keyword "room." The Miles Huberman method is used in conjunction with triangulation to eliminate biased opinions and enhance the research. This study produces guest experiences based on product and service quality. Furthermore, this study delivers a model for managing hotel rooms that prioritizes safety, comfort, facilities, and communication. Keywords: Hotel; Security; Cleanliness; Communication; Consumer Behavior
ANALISA LAYANAN FRONT OFFICE DALAM MENCIPTAKAN KEPUASAN TAMU DI HOTEL KIRANA YOGYAKARTA Ristanti, Ristanti; Sulistyo, Agung; Kusumawati, Fitri Dwi
Jurnal Sains Manajemen Vol. 6 No. 1 (2024): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsm.v6i1.1548

Abstract

Front office menjadi departemen yang berperan penting dalam pelayanan tamu. Departemen ini memiliki beberapa divisi, seperti: greeter and bell boy, front desk attendant, telephone operator dan guest relation officer. Sebagai salah satu bagian dari front office, keberadaan guest relation officer (GRO) sangatlah penting. Salah satu tugas penting yang dijalankan adalah memastikan tamu mendapatkan layanan terbaik. Standar layanan yang jelas perlu disusun untuk menciptakan kepuasan. Penelitian ini bertujuan untuk melihat standar layanan yang diberikan guest relation officer dalam menciptakan kepuasan tamu hotel. Desain kualitatif dengan pendekatan studi kasus digunakan dalam penelitian ini. Fokus penelitian ini membuka selubung praktek layanan Guest Relation Officer (GRO) pada Hotel Kirana Yogyakarta. Kegiatan wawancara semi terstruktur digunakan dalam penelitian ini. Beberapa instrument menjadi tema utama antara lain: responsiveness, reliability, assurance, empathy dan tangible. Informan dalam penelitian ini adalah staff Guest Relation Officer yang berjumlah tiga orang. Metode Miles Huberman dan Triangulasi digunakan dalam analisa dan validasi data penelitian. Beberapa instrument yang digunakan telah sepenuhnya diterapkan oleh Hotel Kirana Yogyakarta. Instrument tersebut secara nyata menjadi aspek yang mampu menciptakan kepuasan tamu. Hasil penelitian ini dapat digunakan sebagai panduan dalam menerapkan konsep layanan berkualitas guna menciptakan kepuasan tamu.
Marketing Strategy through Spiritual Tourism : A Case Study of the Borobudur Vesak Lantern Festival Wijayanto, Rudi; Aisyianita, Revi Agustin; Kusumawati, Fitri Dwi; Winda, Inda Citra
Indonesian Journal of Tourism and Leisure Vol 6, No 2 (2025)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v6i2.567

Abstract

The Borobudur Vesak Lantern Festival is an annual event that serves as one of the main highlights in the series of Buddhist religious celebrations in Indonesia, held at Borobudur Temple. This study is of particular interest because the religious procession is not only attended by Buddhist adherents but also open to tourists from diverse religious backgrounds who wish to participate in the event. This research employs a qualitative method with a case study approach, in which data were collected through observation, interviews, and literature review. The primary objective of this study is to examine how marketing strategies are implemented within the context of an international-scale religious event. The findings reveal that the Vesak Lantern Festival at Borobudur has successfully transformed from a purely religious ceremony into a major tourism attraction. This success is supported by marketing strategies encompassing market segmentation, positioning, stakeholder collaboration, marketing mix, and effective timing strategies that collectively enhance tourist attraction. The impact is evident in the increase in visitor numbers, the growth of the local economy, and the strengthening of Borobudur’s image as a world-class spiritual tourism destination. This study contributes to a deeper understanding of how marketing principles can be aligned with spiritual values and used as a foundation for developing more effective marketing strategies that respect religious and cultural values. Future research may explore the extent to which the implementation of the Vesak Lantern Festival affects environmental sustainability within the Borobudur World Heritage Site and develop a green event management model to maintain a balance between tourism activities and environmental preservation.
Co-Authors Aisyianita, Revi Agustin Arisanti, Yuli Djamil, Farah Diana Dwi Agus Kristianto Ertanta Ari Sudanang Musadad Musadad Ristanti, Ristanti Sulistyo, Agung Wijayanto, Rudi Winda, Inda Citra Yudiandri, Tri Eko