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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) Journal of Rural Tourism (JoRT)
Kusumawati, Fitri Dwi
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Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Social Sciences Other

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Kesiapan UKM Dalam Mengadopsi Layanan Pembayaran Berbasis Digital (Studi Pada Industri Pendukung Pariwisata) Yudiandri, Tri Eko; Sulistyo, Agung; Kusumawati, Fitri Dwi; Sudanang, Ertanta Ari; Djamil, Farah Diana
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 4 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i4.417

Abstract

As a tourism support industry, businesses have opportunities to grow through digital payment services enabled by financial technology (fintech). This study analyzes the readiness of small-scale SMEs to adopt digital payment systems using a mixed-method approach. Data were collected via questionnaires and interviews from 178 small-scale entrepreneurs selected through purposive sampling. The research evaluates the benefits, ease of use, and potential risks of digital payment adoption. Results indicate that digital payment services provide significant advantages despite certain risks. Entrepreneurs also gained valuable insights into risk mitigation. Using Miles and Huberman's analysis, the study highlights the importance of entrepreneurs' awareness and readiness in adopting digital payment services to ensure business sustainability.
Rural tourism development through the role of village government: Study of Purbayan Tourist Village, Indonesia Sulistyo, Agung; Yudiandri, Tri Eko; Kusumawati, Fitri Dwi; Kristianto, Dwi Agus; Musadad, Musadad
Journal of Rural Tourism Vol. 4 No. 2 (2025): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04021255

Abstract

Purpose – This study aims to examine the role of village government in developing regional potential, particularly in rural tourism.Methodology/Design/Approach – This qualitative case study investigates how the village government develops the Purbayan Tourism Village through planned work programs. Data were collected via semi-structured interviews with selected stakeholders.Findings – The village government plays a key role in developing the Purbayan Tourism Village, acting as a driver in optimizing rural tourism potential. Programs emphasize sustainability through community deliberation, legal strengthening, external collaboration, and management innovation. Policies are responsive to local needs while aligned with regulations.Originality/Value – This study highlights village government policies that contribute to sustainable tourism development.
Co-Authors Djamil, Farah Diana Dwi Agus Kristianto Ertanta Ari Sudanang Musadad Musadad Sulistyo, Agung Yudiandri, Tri Eko