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ANALISA TINGKAT KEPUASAN WISATAWAN TERHADAP SARANA TRANSPORTASI DALAM UPAYA MENCIPTAKAN KAWASAN WISATA TERINTEGRASI DI YOGYAKARTA (STUDI KASUS) TAMANSARI, KRATON, TITIK NOL KILOMETER DAN MALIOBORO Sulistyo, Agung; Ayu Salindri, Yerika
Kepariwisataan: Jurnal Ilmiah Vol. 13 No. 02 (2019): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kepariwisataan.v13i02.45

Abstract

The process of assessing the satisfaction of tourists must be done an organization or business. By knowing the attitude of tourists, Local Government can issue policies related to services for tourists and can find out how far the level of customer satisfaction with the service. Fishbein method is used to determine the attitude of tourists to a particular object or product (such as brand, service, etc.). Based on data analysis that has been done, it can be concluded that Si Thole tourism service is considered good based on tourist attitude. with attributes include: low cost, ease of access, precise purpose, quality human resources services and provide comfort for tourists. This can be seen through Fishbein analysis that has been done and obtained the mean value of 79.49. The mean values are at neutral answer intervals and agree or are on the right side indicating a positive value.Keywords: Transportation Performance Tourism, Si Thole, Fishbein Method
ANALISIS SWOT 8-K PADA OBJEK WISATA REKREASI DAN HIBURAN KELUARGA KID’S FUN YOGYAKARTA Sulistyo, Agung
Kepariwisataan: Jurnal Ilmiah Vol. 11 No. 02 (2017): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kepariwisataan.v11i02.104

Abstract

A good company should be able to know what the desire of customers, provide good service, and do some innovations in running the business. An Implementation of good strategy will make the company to survive in a long time. This study was conducted to look at the strategies that must be done by Kid's Fun as the provider for entertainment and recreation for family by using SWOT 8-K analysis. Based on the last research, it can be concluded that Kid's Fun is in quadrant I-B, and then they can do the Stable Growth Strategy. There's an opportunity to be better, which is located in I-A quadrant. The management can enhance existing strengths and minimize the weaknesses. This is in line with existing market potential, supports from local government, economic conditions and technological developments that supporting the companies. Keywords: Competitive Strategy, SWOT 8-K Analysis Kids Fun Yogyakarta
KRITERIA MALCOLM BALDRIGE DI ERA REVOLUSI INDUSTRI 4.0 PADA PERUSAHAAN MEDIA CETAK DALAM UPAYA MENCIPTAKAN PERUSAHAAN UNGGUL DANBERKELANJUTAN DI YOGYAKARTA Agung Sulistyo; Fitria Agustin Sri Arwandi
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 7 No 1 (2020): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v7i1.190

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The development of Information technology has e a wide-ranging impact on every business, including print media. The ease and speed of public in getting information is one of its own threats, plus competition between similar businesses is no less Great. The Baldrige Kriteria is a concept that can be used to evaluate performance, encourage and study of a company to be excellence and sustainable. Baldrige Criteria consist of 7 pillars, namely : Leadership, Strategic Planning, Focus on Consumer and markets, measurement analysis and knowledge management, focus on human resources, management of business processes and results. The purpose of this study was to analyse the application of the concept of Baldrige criteria in the printed media (PT. BP Kedaulatan Rakyat) in an effort to create excellence and sustainable companies. This study uses a qualitative methode with a descriptive approach that is integrated to the concept of Baldrige Criteria. Data collection in this study uses in-depth interviews, observation, documentary methods, visual materials and literature study. The subject of this study were several employees from variousparts of the company. Based on the research that has been done, the results show that the management of the company is not in accordance with the Baldrige Criteria. The results of the study explain that the attributes used have not been fully applied, so it is necessary to have an appropriate program to become a excellence and sustainable companies.
Pengaruh Persepsi dan Motivasi Wisatawan Terhadap Minat Kunjung Ulang di Pantai Baru Yogyakarta Suhartapa Suhartapa; Agung Sulistyo
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 12, No 2 (2021): Jurnal Khasanah Ilmu - September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.019 KB) | DOI: 10.31294/khi.v12i2.10579

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AbstrakMinat kunjung ulang wisatawan adalah bagian dari perilaku wisatawan yang merupakan dorongan wisatawan untuk melakukan kunjungan lagi di destinasi wisata yang sama. Faktor yang bisa mempengaruhi minat kunjung ulang diantaranya adalah persepsi wisatawan terhadap daya tarik objek wisata dan motivasi wisatawan untuk melakukan kunjung ulang. Penelitian ini dimaksudkan untuk mengetahui pengaruh persepsi dan motivasi wisatawan terhadap daya tarik wisata terhadap minat kunjung ulang di Pantai Baru Bantul Yogyakarta. Rumusan masalah penelitian adalah: 1). Apakah persepsi wisatawan tentang daya tarik  objek wisata dan motivasi wisatawan secara bersama-sama mempengaruhi minat kunjung ulang wisatawan; 2). Apakah persepsi wisatawan tentang daya tarik suatu objek wisata mempunyai pengaruh terhadap minat kunjung ulang wisatawan; dan 3). Apakah motivasi wisatawan mempunyai pengaruh terhadap minat kunjung ulang wisatawan. Metode pengambilan sampel yang digunakan adalah nonprobability sampling dengan jumlah sampel sebanyak 100 responden. Alat analisis yang digunakan dalam penelitian ini adalah analisis regresi berganda. Hasil penelitian ini menunjukkan: 1) persepsi wisatawan pada daya tarik objek wisata dan motivasi wisatawan secara bersama-sama mempunyai pengaruh terhadap minat kunjung ulang wisatawan; 2) persepsi wisatawan tentang daya tarik suatu objek wisata mempunyai pengaruh positif terhadap minat kunjung ulang wisatawan; dan 3) motivasi wisatawan mempunyai pengaruh positif terhadap minat wisatawan untuk melakukan kunjung ulang. Kata Kunci: Persepsi, Motivasi, dan Minat Kunjung Ulang The Influence of Tourist’s  Perceptions and Motivations  on The  Interest of Repeat Visits at Pantai Baru Yogyakarta Abstract The interest of returning tourist is part of tourist behavior which is an incentive for tourist to make another visit to the same tourist destination. Factors that can affect the interest in repeat visits include tourists perceptions of the attractiveness of tourist objects and the motivation of tourists to make repeat visits. This research was conducted to determine the effect of perceptions and motivation of tuorists on tourist attractiveness towards revisiting interest in Pantai Baru Bantul Yogyakarta. The formulations of the research problems are: 1). Do tourists perceptions of the attractiveness of a tourist attraction and tourist motivation together influence the interest in visiting tourists’ re-visits 2). Does the perception of tourists about the attractiveness of a tourist object have an influence on the interest in visiting tourist again; and 3). Does tourist motivation have an influence on the interest in visiting tourists again? The sampling method used was nonprobability sampling with a sample size of 100 respondents. The analytical tool used in this research is multiple regression analysis. The results of this study indicate: 1) the perception of tourists on the attractiveness of tourist objects and the motivation of tourists together have an influence on the interest in visiting tourists again; 2) the perception of tourists about the attractiveness of a tourist abject has a positive influence on the interest in returning tourists; and 3) tourist motivation has a positive influence on tourist interest in revisiting. Keywords: Perception, Motivation, and Revisiting Interest
PENERAPAN TOURISM MARKETING 3.0 PADA DESA WISATA TINALAH DALAM UPAYA MENINGKATKAN KUALITAS PRODUK WISATA Agung Sulistyo Agung
Journal of Tourism Destination and Attraction Vol 9 No 3 (2021): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v9i3.2283

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Technology change, political legal change, economic change, socio-culture change and Market change are instrument in tourism marketing 3.0 have been used by tourism in the world. The number of tourist attractions popping up in Yogyakarta encourage managers to set the right strategies and plans so that the tourist attraction of the Dewi Tinalah is increasingly in demand. The purpose of this study is to analyze the application of the concept of Tourism Marketing 3.0 on the tourist attraction of the Dewi Tinalah, in order to attract tourist visits. This research uses a qualitative method with a descriptive approach combined with the concept of Tourism Marketing 3.0 analysis. Data collection in this study uses in-depth interviews, observation, documentary methods, visual material methods, and literature study. The subjects of this study were several people who came from the Department of Tourism, Managers in the field, local society and several tourists who visited the Tourist attraction of Dewi Tinalah. The stage of data processing and analysis in this study use an interactive analysis model, including data transcription, data reduction, data coding and categorization, as well as drawing conclusions. Based on research that has been done, the results obtained that the tourist attraction of the Dewi Tinalah is not in accordance with the concept of Tourism Marketing 3.0. This is because the attributes used:political legal change, economic change, socio-culture change and Market change have not been fully applied. With these results, the right strategies and programs are needed in applying the concept to attract tourist visits.
ANALISIS “MARKETING 3.0” PADA PERUSAHAAN PT. RADIO SUARA INDRAKILA (KR RADIO 107,2 FM) YOGYAKARTA Agung Sulistyo
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2017: Prosiding Seminar Nasional Publikasi Hasil-Hasil Penelitian dan Pengabdian Masyarakat
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.285 KB)

Abstract

The success of a company or establishment, cannot be separated from a variety of factors, both internal factors and external factors. Similarly, KR Radio, the radio station continues to exist conduct their activities using a variety of strategies. This study aims to determine the analysisMarketing Concept 3.0 at PT. Radio Voice Indrakila (KR Radio) Yogyakarta in the face of competition. According to Kotler, Kartajaya and Setiawan in a book entitled "Marketing 3.0" described, some of the concepts that make a company to be successful, both developed and developing are: First, the mission of the company to the consumer market. Second, the market value - the value of the company to employees. Third, market value - value of distribution partners. Fourth, market vision to shareholders. Fifth, to create sociocultural transformation. Sixth, create entrepreneurs in emerging markets. Seventh, conduct environmental conservation efforts. Based on research that has been done, PT. Radio Voice Indrakila (KR Radio) have not been able to apply all of the instruments of Marketing 3.0. In other words, PT. Radio Voice Indrakila not been able to become a successful company with Concept Marketing 3.0. Of 7 (seven) instrument must-have for success, PT. Radio Voice Indrakila only able to apply the 3 (three) instrument, namely: mission to the consumer market, to market value - value of distribution partners, and environmental conservation efforts. Keywords: Marketing 3.0, KR Radio Yogyakarta
ANALISA TINGKAT KEPUASAN WISATAWAN TERHADAP SARANA TRANSPORTASI DALAM UPAYA MENCIPTAKAN KAWASAN WISATA TERINTEGRASI DI YOGYAKARTA Agung Sulistyo; Yerika Ayu Salindri
Kepariwisataan: Jurnal Ilmiah Vol 13, No 2 (2019): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The process of assessing the satisfaction of tourists must be done an organization or business. By knowing the attitude of tourists, Local Government can issue policies related to services for tourists and can find out how far the level of customer satisfaction with the service. Fishbein method is used to determine the attitude of tourists to a particular object or product (such as brand, service, etc.). Based on data analysis that has been done, it can be concluded that Si Thole tourism service is considered good based on tourist attitude. with attributes include: low cost, ease of access, precise purpose, quality human resources services and provide comfort for tourists. This can be seen through Fishbein analysis that has been done and obtained the mean value of 79.49. The mean values are at neutral answer intervals and agree or are on the right side indicating a positive value.Keywords: Transportation Performance Tourism, Si Thole, Fishbein Method
PENGARUH NARASI PRODUK DAN FOTO PRODUK TERHADAP PRESEPSI KUALITAS DAN MINAT BELI WISATAWAN MELALUI PORTAL DIGITAL AGODA Agung Sulistyo; Suhartapa Suhartapa; Rosalina Nur Annisa
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 9 No 2 (2022): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v9i2.455

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The development of digital technology has forced tourism industry players to adopt various digital platforms. This study aims to test the effectiveness of the AGODA digital portal as a marketing channel. This research was conducted to complement previous research on other digital portals such as tiket.com, traveloka, and several other portals. The quantitative research design was carried out by distributing questionnaires as a data collection technique and two experiments were carried out. The first experiment was to test the effect of product narrative (copy writing), while the second experiment tested the effect of product photo quality on the perception of quality and tourists' buying interest. Based on the research conducted, the first experiment shows that the influence of product narrative (copy writing) affects the perception of quality and tourist buying interest. While in the second experiment, through MANCOVA analysis to see the involvement of respondents who chose five-star hotels, there was a significant difference between the two groups of respondents. Respondents in each experimental group have confidence that the perceived quality and purchase intention are higher than in the control group. This study has limitations because it only examines one digital portal, namely AGODA. Several other digital portals, such as traveloka, pegi-pegi, and tiket.com, have differences when compared to AGODA. The implication of this research is that if the influence of product narrative (copy writing) has a big impact on marketing activities, it needs to be developed
Strategi Pengembangan Objek Wisata Minat Khusus dalam Upaya Menciptakan Pariwisata Berkelanjutan di Kabupaten Bantul (Studi Kasus : Karst Tubing) Agung Sulistyo
Prosiding University Research Colloquium Proceeding of The 11th University Research Colloquium 2020: Bidang Lingkungan dan Kebencanaan
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1233.472 KB)

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Pemasaran tidak hanya memperhatikan produk dan pelanggannya saja tetapi unsur yang kompleks juga harus diperhatikan, baik kepentingannya, keselamatannya maupun kenyamanannya. Meskipun banyak objek wisata di Yogyakarta, tidak semuanya mampu bertahan. Kurang jelinya pihak manajemen, serta pengorganisasian yang kurang terencana menjadikan banyak objek wisata tersebut kurang diminati para wisatawan. Dalam rangka mengembangkan objek wisata Karst Tubing menjadi objek wisata yang menarik, perlu disusun suatu rencana yang menyeluruh, salah satunya dengan memahami berbagai faktor yang ada baik faktor lingkungan internal maupun eksternal. Penggunaan analisa SWOT 4-K diharapkan dapat membantu manajemen mengembangkan potensi yang dimiliki objek wisata Karst Tubing sebagai salah satu objek wisata minat khusus di Kabupaten Bantul.Berdasarkan penelitian yang dilakukan menggunakan analisa SWOT 4-K didapat hasil selisih positif nilai tertimbang variabel internal dan eksternal sebesar 1,70 dan 1,15 sehingga menempatkan objek wisata Karst Tubing berada pada Kuadran 1. Manajemen dapat melakukan strategi pertumbuhan, artinya objek wisata Karst Tubing dapat bersaing dengan objek wisata lain dengan mengandalkan potensi yang dimiliki.
Pemberdayaan UKM YAD Blangkon Yogyakarta Melalui Pemasaran Berbasis Digital Sebagai Upaya Menembus Pasar Global Yerika Ayu Salindri; Agung Sulistyo; Rosalina Nur Annisa; Fakhrul Hadianto; Muhammad Bangga Arifkusuma
JURNAL INOVASI DAN PENGABDIAN MASYARAKAT INDONESIA Vol 1 No 4 (2022): Oktober
Publisher : Fakultas Kesehatan Masyarakat, Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jipmi.v1i4.62

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Latar Belakang: Pariwisata memegang peranan penting dalam pengembangan perekonomian wilayah. Beberapa dampak positif perkembangan pariwisata diantaranya: penerimaan pendapatan, peningkatan kesejahteraan masyarakat, serta munculnya industri pendukung pariwisata. YAD Blangkon merupakan salah satu industri kerajinan yang masih eksis di Daerah Istimewa Yogyakarta. Produk utama usaha ini adalah blangkon, baju surjan, serta beberapa produk lainnya. Munculnya pandemi Covid-19 membuat usaha ini mengalami penurunan penjualan. Perkembangan teknologi ternyata belum mampu memberikan hasil yang diharapkan. Beberapa permasalah lain yang muncul diantaranya: 1) pemasaran digital yang belum maksimal, 2) perangkat digital yang belum memadai, 3) kurangnya keterampilan SDM dalam pembuatan konten, serta 4) strategi branding produk yang belum menarik. Tujuan: Program ini diharapkan meningkatkan kualitas usaha dan mampu menyelesaikan permasalahan usaha seperti: pemasaran berbasis digital yang belum maksimal, perangkat digital yang belum memadai serta minimnya kreativitas dalam membuat konten publikasi. Metode: Salah satu modal utama kegiatan usaha adalah penerapan manajemen pemasaran yang baik. Program pengabdian masyarakat ini disusun secara komprehensif dengan melakukan beberapa kegiatan seperti: 1) pendampingan usaha; 2) pengadaan perangkat digital; 3) pelatihan pembuatan konten publikasi; serta 4) merancang strategi branding menarik. Hasil: Melalui pendampingan yang dilakukan, program Pengabdian kepada masyarakat ini mampu meningkatkan kualitas usaha YAD Blangkon. Strategi pemasaran digital yang dilakukan berhasil menaikan volume penjualan hingga 25% dibandingkan periode sebelumnya. Kesimpulan: Penerapan strategi pemasaran yang tepat akan memberikan dampak bagi perkembangan usaha. Proses adaptasi teknologi dalam kegiatan pemasaran, akan memberikan nilai positif dalam peningkatan kualitas serta pengembangan usaha. Kata Kunci : bisnis berkelanjutan, kerajinan blangkon, pemasaran digital __________________________________________________________________________________________ Abstract Background: Tourism plays an important role in regional economic development. Some of the impacts of positive developments include income generation, increased community welfare, and the emergence of a tourism-supporting industry. YAD Blangkon is one of the handicraft industries that still exists in the Special Region of Yogyakarta. The main products of this business are blangkon, surjan clothes, and several other products. The emergence of the COVID-19 pandemic has caused this business to experience a decline in sales. Technological developments have not been able to provide the expected results. Several other problems that arise include: 1) digital marketing that has not been maximized; 2) inadequate digital tools; 3) lack of HR skills in content creation; and 4) product branding strategies that are not yet attractive. Objective: This program is expected to improve the quality of business and be able to complete businesses such as: digital-based marketing that has not been maximized, insufficient digital tools, and a lack of creativity in creating published content. Method: One of the main activities of capital is the implementation of good marketing management. This community service program is compiled comprehensively by carrying out several activities such as: 1) business assistance; 2) procurement of digital devices; 3) training in the creation of publication content; and 4) designing an attractive branding strategy. Result: Through the assistance provided, this community service program was able to improve the quality of YAD Blangkon's business. The digital marketing strategy carried out succeeded in increasing sales volume by up to 25% compared to the previous period. Conclusion: The application of the right marketing strategy will have an impact on business development. The process of adapting technology in marketing activities will provide a positive value in improving quality and business development. Keywords: business sustainability, blangkon craft, digital marketing