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All Journal International Journal of Media and Communication Research
Novriyanto, Bambang
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Languange, Linguistic, Communication & Media

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Transformation of Ulama as Communicators: Youtube as a Da'wah Channel Novriyanto, Bambang; Utari, Prahastiwi; Satyawan, Agung
International Journal of Media and Communication Research Vol. 5 No. 1 (2024): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijmcr.v5i1.14598

Abstract

In the digital era of the development of YouTube social media technology, there are many video contents available, one of which is Islamic da'wah content. The use of ulama in doing da'wah on YouTube is a process of transforming ulama as communicators in preaching. By using YouTube as a da'wah channel, there has been an indirect convergence of communication elements, resulting in a blur between ulama as communicators and connoisseurs of da'wah content on YouTube as communicants. The purpose of this study is to see the transformation of ulama as da'wah communicators on YouTube as da'wah channels. This research methodology is qualitative using literature studies that look at previous studies that use content analysis and opinion polls. The results of this study show that therefore, preachers in actualizing their da'wah must understand that the content and form of da'wah are inseparable parts, but can be distinguished in the concept of da'wah. While the characteristics, delivery strategies and methods of da'wah also have an important position in da'wah. With the interactivity facilitated by digital media, the boundary between communicators and communicants is getting thinner when communicating using YouTube media.
Naturalizing Culture: An Analysis of Human and Nature Communication in Peatland Management in Pelalawan Regency Novriyanto, Bambang; Naini, Albert Muhammad Isrun
International Journal of Media and Communication Research Vol. 7 No. 2 (2026): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijmcr.v7i2.29790

Abstract

Peatlands are ecologically sensitive and highly flammable ecosystems. This study analyzes human-nature communication in forest and peatland management in Teluk Meranti District, Pelalawan Regency, Riau Province, Indonesia, within the framework of a sustainable economy. The region is characterized by extensive peatlands with significant potential for agriculture and plantation development. However, unsustainable land clearing practices, particularly burning, pose serious environmental risks. Using a qualitative approach and a case study method, this research investigates how local communities interpret natural signs and apply traditional ecological knowledge in managing forests and peatlands. The study is guided by Donal Carbaugh’s concept of Naturalizing Culture, which emphasizes the integration of cultural practices with environmental stewardship. Findings reveal that land burning remains a traditional method of land preparation, but it is governed by local norms such as staged burning, the construction of firebreaks, and crop diversification to preserve ecological balance. The use of intercrops such as pineapples, areca nuts, and vegetables emerges as a strategic approach to sustainable economic development. This study underscores the development of a human-nature communication model that harmonizes local wisdom with environmental stewardship, providing a strategic approach for sustainable peatland management
Co-Authors Naini, Albert Muhammad Isrun Satyawan, Agung Utari, Prahastiwi