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All Journal KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Journal of Sustainable Tourism and Entrepreneurship Jurnal Komunikasi Islam International Journal of Media and Communication Research
Satyawan, Agung
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Concept of Welas Asih Through Face Negotiation as Intercultural Competence Indreswari, Esfandani Peni; Purwasito, Andrik; Satyawan, Agung
KOMUNITAS: International Journal of Indonesian Society and Culture Vol 12, No 1 (2020): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v12i1.22094

Abstract

The act of welas asih or mercy is a necessity to create peace and harmony within Indonesia's multiculturalism. This article attempts to develop the concept of welas asih aiming to forgive the unforgivable which often occurred during the multicultural conflict as well as enhancing intercultural competence. The article overviews the face negotiation approaches in intercultural dialogue as a non-formal learning environment. The dialogue covers cultural conflict resolution in Indonesia, with a goal of intercultural competencies and building a better intercultural friendship. The research uses qualitative method and literature review analysis of related articles such as ethnicity conflict, face negotiation and forgiving. The result of this study shows that communication’s facework strategies in face negotiation are the best predictors in developing the act of welas asih. Total forgiveness after transgression is well accepted for establishing a better friendship-relationship. This discourse shows that the usage of face negotiation is essential in creating harmony, understanding cultural difference and eliminating prejudice within college students’ friendships
The Concept of Welas Asih Through Face Negotiation as Intercultural Competence Indreswari, Esfandani Peni; Purwasito, Andrik; Satyawan, Agung
Komunitas Vol 12, No 1 (2020): March 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v12i1.22094

Abstract

The act of welas asih or mercy is a necessity to create peace and harmony within Indonesia's multiculturalism. This article attempts to develop the concept of welas asih aiming to forgive the unforgivable which often occurred during the multicultural conflict as well as enhancing intercultural competence. The article overviews the face negotiation approaches in intercultural dialogue as a non-formal learning environment. The dialogue covers cultural conflict resolution in Indonesia, with a goal of intercultural competencies and building a better intercultural friendship. The research uses qualitative method and literature review analysis of related articles such as ethnicity conflict, face negotiation and forgiving. The result of this study shows that communication’s facework strategies in face negotiation are the best predictors in developing the act of welas asih. Total forgiveness after transgression is well accepted for establishing a better friendship-relationship. This discourse shows that the usage of face negotiation is essential in creating harmony, understanding cultural difference and eliminating prejudice within college students’ friendships
Transformation of Ulama as Communicators: Youtube as a Da'wah Channel Novriyanto, Bambang; Utari, Prahastiwi; Satyawan, Agung
International Journal of Media and Communication Research Vol. 5 No. 1 (2024): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijmcr.v5i1.14598

Abstract

In the digital era of the development of YouTube social media technology, there are many video contents available, one of which is Islamic da'wah content. The use of ulama in doing da'wah on YouTube is a process of transforming ulama as communicators in preaching. By using YouTube as a da'wah channel, there has been an indirect convergence of communication elements, resulting in a blur between ulama as communicators and connoisseurs of da'wah content on YouTube as communicants. The purpose of this study is to see the transformation of ulama as da'wah communicators on YouTube as da'wah channels. This research methodology is qualitative using literature studies that look at previous studies that use content analysis and opinion polls. The results of this study show that therefore, preachers in actualizing their da'wah must understand that the content and form of da'wah are inseparable parts, but can be distinguished in the concept of da'wah. While the characteristics, delivery strategies and methods of da'wah also have an important position in da'wah. With the interactivity facilitated by digital media, the boundary between communicators and communicants is getting thinner when communicating using YouTube media.
The role of marketing communications in influencing the promotion and visibility of tourist destinations: A systematic literature review Hardiyanto, Dhony; Wijaya, Mahendra; Satyawan, Agung
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2266

Abstract

Purpose: This systematic literature review (SLR) analyzes tourism marketing communication, uncovering successful strategies and emerging trends. It covers branding, digital marketing, social media, and more, while assessing effectiveness across various contexts. Research Methodology:  Systematic literature review was conducted by analyzing 31 journals related to marketing communication, which addressed strengths, limitations, biases, and gaps, and answered the research objectives and questions coherently. Results: The discussion of the research questions revealed insights into the impact of digital marketing communication strategies on the promotion and visibility of tourist destinations (RQ 1). It is evident that digital strategies utilizing various online channels, real-time updates, and search engine optimization play a pivotal role in enhancing destination visibility. The influence of marketing communication on tourists' decision-making processes (RQ 2) was illuminated, highlighting the role of marketing communication at every stage of the traveler's journey. Marketing communication significantly shaped tourists' decisions, from creating awareness to post-trip engagement. Cultural, social, and environmental factors were found to influence the effectiveness of marketing communication strategies in sustainable and responsible tourism (RQ 3). Sensitivity to local culture, commitment to sustainability, and messaging of eco-friendly practices were pivotal in aligning communication with responsible tourism. Limitations: The literature reviewed may be limited to a specific time period; therefore, trends and strategies that emerged after that period were not covered. This affects the relevance of future findings in digital marketing communication. Contribution: This SLR contributes to a comprehensive understanding of marketing communication strategies in tourism, offering insights into their impact, relevance, and alignment with responsible practices.
Komunikasi Dialektis Masyarakat Beda Agama di Bojonegoro Fahrudin, Nanang; Hastjarjo, Sri; Satyawan, Agung
Jurnal Komunikasi Islam Vol. 8 No. 1 (2018): June
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.315 KB) | DOI: 10.15642/jki.2018.8.1.67-85

Abstract

This study discusses the manner in which villagers of "Kampung Kristen" Leran Village, Bojonegoro decide how to interact within religious heterogeneous society in order to construct social harmony. Using ethnographic of communi­ca­tion approach, the findings have revealed that within so­cial communication of Leran villagers, they always face dy­na­­­mic interplay between integration and separation, stability and change, expression and nonexpression. Hence, they de­ci­de to have a cautious attitude towards verbalizing ideas and emotions in words, particularly related to religious is­sues. In general, they prefer and are more concerned with pre­­­ser­­­ving social harmony than arguing their religious beliefs.
The role of marketing communications in influencing the promotion and visibility of tourist destinations: A systematic literature review Hardiyanto, Dhony; Wijaya, Mahendra; Satyawan, Agung
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2266

Abstract

Purpose: This systematic literature review (SLR) analyzes tourism marketing communication, uncovering successful strategies and emerging trends. It covers branding, digital marketing, social media, and more, while assessing effectiveness across various contexts. Research Methodology:  Systematic literature review was conducted by analyzing 31 journals related to marketing communication, which addressed strengths, limitations, biases, and gaps, and answered the research objectives and questions coherently. Results: The discussion of the research questions revealed insights into the impact of digital marketing communication strategies on the promotion and visibility of tourist destinations (RQ 1). It is evident that digital strategies utilizing various online channels, real-time updates, and search engine optimization play a pivotal role in enhancing destination visibility. The influence of marketing communication on tourists' decision-making processes (RQ 2) was illuminated, highlighting the role of marketing communication at every stage of the traveler's journey. Marketing communication significantly shaped tourists' decisions, from creating awareness to post-trip engagement. Cultural, social, and environmental factors were found to influence the effectiveness of marketing communication strategies in sustainable and responsible tourism (RQ 3). Sensitivity to local culture, commitment to sustainability, and messaging of eco-friendly practices were pivotal in aligning communication with responsible tourism. Limitations: The literature reviewed may be limited to a specific time period; therefore, trends and strategies that emerged after that period were not covered. This affects the relevance of future findings in digital marketing communication. Contribution: This SLR contributes to a comprehensive understanding of marketing communication strategies in tourism, offering insights into their impact, relevance, and alignment with responsible practices.
The role of marketing communications in influencing the promotion and visibility of tourist destinations: A systematic literature review Hardiyanto, Dhony; Wijaya, Mahendra; Satyawan, Agung
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2266

Abstract

Purpose: This systematic literature review (SLR) analyzes tourism marketing communication, uncovering successful strategies and emerging trends. It covers branding, digital marketing, social media, and more, while assessing effectiveness across various contexts. Research Methodology:  Systematic literature review was conducted by analyzing 31 journals related to marketing communication, which addressed strengths, limitations, biases, and gaps, and answered the research objectives and questions coherently. Results: The discussion of the research questions revealed insights into the impact of digital marketing communication strategies on the promotion and visibility of tourist destinations (RQ 1). It is evident that digital strategies utilizing various online channels, real-time updates, and search engine optimization play a pivotal role in enhancing destination visibility. The influence of marketing communication on tourists' decision-making processes (RQ 2) was illuminated, highlighting the role of marketing communication at every stage of the traveler's journey. Marketing communication significantly shaped tourists' decisions, from creating awareness to post-trip engagement. Cultural, social, and environmental factors were found to influence the effectiveness of marketing communication strategies in sustainable and responsible tourism (RQ 3). Sensitivity to local culture, commitment to sustainability, and messaging of eco-friendly practices were pivotal in aligning communication with responsible tourism. Limitations: The literature reviewed may be limited to a specific time period; therefore, trends and strategies that emerged after that period were not covered. This affects the relevance of future findings in digital marketing communication. Contribution: This SLR contributes to a comprehensive understanding of marketing communication strategies in tourism, offering insights into their impact, relevance, and alignment with responsible practices.
Co-Authors Andrik Purwasito Fahrudin, Nanang Hardiyanto, Dhony Hastjarjo, Sri Indreswari, Esfandani Peni Mahendra Wijaya Novriyanto, Bambang Utari, Prahastiwi