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All Journal Jurnal Syntax Transformation Jurnal Ilmiah Publika Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service International Journal of Social Service and Research Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Indonesian Journal of Multidisciplinary Science Journal of Social Research INJURITY: Journal of Interdisciplinary Studies Indonesian Journal of Advanced Research (IJAR) Jurnal Ekonomi dan Pembangunan Indonesia Journal Of Public Policy (Social Politics) Sciences (Polisci) Asian Journal of Social and Humanities
Andriany, Dian
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Journal : Indonesian Journal of Multidisciplinary Science

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The implementation of parking policy in Cirebon City Kejaksan Square Khofifah, Khofifah; Toyibah, Siti; Zulkarnaen, Iskandar; Andriany, Dian
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 8 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i8.883

Abstract

Kejaksan Square has become a tourist attraction in Cirebon City since it was renovated in April 2021. However, the implementation of parking policies there still faces obstacles such as lack of public awareness, lack of commitment of officers in socializing parking rules, and lack of adequate parking infrastructure. This study aims to evaluate the implementation of parking implementation policies in the Cirebon City Kejaksan Square. Qualitative and descriptive research methods are used, by collecting data through observations, interviews, and documentation. Edwards III's theory of policy implementation is used as a theoretical framework. The results showed that communication, resources, disposition and bureaucratic structure affect the implementation of parking policies. Despite the obstacles, the active role of the Department of Transportation and the availability of adequate resources provided support for the success of the policy. The ultimate goal is to improve the quality of public facilities and infrastructure services that are environmentally friendly.
Preferences for the use of skincare products in Gen Z women from the perspective of marketing communication Ananda, Alifia Maulidya; Putri, Aurora Rizkina; Andriany, Dian
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 10 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i10.944

Abstract

This study aims to find out how the preferences of Gen Z female consumers in purchasing skincare products based on the marketing messages they receive. The data collection technique in this study is to conduct observations and conduct in-depth interviews with Gen Z women who are actively using the product skincare. The results of the study show that the cognative stage, namely product knowledge and brand awareness, plays a crucial role in strengthening consumers' understanding of the existence of skincare products and their benefits. The conative stage is the endpoint in the purchase decision-making process, where consumers have formed a positive belief in skincare products. Effective marketing communication, especially through social media and collaboration with influencers or other user reviews, has a significant impact on shaping consumer preferences and guiding their purchasing decisions. This study can help skincare companies to develop a more effective marketing strategy that is in line with the preferences and purchasing behaviors of today's young consumers.
Co-Authors Afiati Lasmiandari, Fatin Ainaya, Sukma Aisyah, Maya Nur Amalia, Bintang Ananda, Alifia Maulidya Azis, Moh Malik Abdul Azzahra, Tamela Baihaqy, Ahnaf Fahmil Ulum, Tri Nurhamidah Farida Nurfalah, Farida Fauzan Fariq, Rizki Ichsan Kurniawan, Rafli Afdhalul Indriani, Nanin Iskandar Zulkarnaen Julianti, Hayati Khofifah Khofifah Lasmiandari, Fatin Afiati Machsunah, Uun Najmatul Maulida, Nasyfa Purwanto, Alif Irsa Putri, Aurora Rizkina Qibthiyyah, Riatu M. Qibthiyyah, Riatu Mariatul Regita, Rena Salsabila, Salwa Shakira Lanora Tinanie , Kirei Sri Wulandari Sriwulandari Toyibah, Siti Wahyuningsih , Olyvia Yushita, Tiara Putri