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Pengaruh Citra Merek Terhadap Minat Beli Produk Oriflame Di Kota Manado Ahmad, Maimun; Tumbel, Tinneke M.; Kalangi, Johny A. F.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 10, No 1 (2020)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.10.1.2020.28826.25-31

Abstract

This study aims to determine whether brand image influences buying interest in Oriflame products in Manado City. This type of research used in this research is quantitative research. The population of this research is the people of Manado City who have used and bought Oriflame products. Sampling using a non-probability sampling technique. In this study, the total population is unknown, so the determination of the sample size of the population using a theory developed from Isac Michael using the Lemeshow formula and based on the results of calculations with the formula, the number of samples in this study amounted to 100 respondents. Validity Test uses the Product Moment Correlation Technique and the Reliability Test uses the Cronbach Alpha formula. Based on the results of the regression analysis, this is seen from the results of the hypothesis test, the influence of this brand image is the positive significance with a sig value of 0,000 meaning that if the brand image is getting better it will increasingly lead to or encouragement of buying interest. Based on the results of the determinant coefficient, the amount of R Square adjust is 0.382. The results of this statistical calculation mean that the ability of the independent variable in explaining the variation of the dependent variable changes by 38.2%, while the remaining 61.8% is explained by other factors outside the regression model analyzed. From this study, it can be concluded that brand image has a positive effect on buying interest.
Pengaruh Gaji, Insentif, dan Bonus terhadap Kepuasan Kerja Mitra Pengemudi Grab Car PT. Solusi Transportasi Indonesia Cabang Kota Manado Thanan, Rizki Reinaldi; Pio, Riane Johnly; Kalangi, Johny A. F.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 11, No 2 (2021)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.11.2.2021.35563.53-60

Abstract

Rewards are one of the factors that affect various human resource activities at every company. The purpose of this research is to determine the effect of salary, incentives, and bonuses based on job satisfaction of Grab Car driver branch PT. Solusi Transportasi Indonesia at Manado City. The value purpose for this research was doing a survey to Grab Car drivers at Manado City as a sample within 100 respondents. The Regression Analysis is the method that was used for this research and the result found as partial that salaries, incentives, and bonuses have an impact on job satisfaction. The multiple regression research also found that salaries, incentives, and bonuses have a big impact on job satisfaction. The elements of reward such as salaries, incentives, and bonuses have become the very crucial parts of job satisfaction. Therefore, the company management should give serious attention to implementing it, to avoid decreasing the impact that Grab Car driver for job satisfaction to decreased incentives and bonuses.
Manajemen Pemasaran Online Masa Pandemi Covid-19 di Cozy Time Café Tomohon Boka, Ryalest M. B.; Mokalu, Benedicta J.; Kalangi, Johny A. F.; Boka, Ronald Y.
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 12 No. 2 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini berisi pembahasan tentang manajemen pemasaran online dalam meningkatkan omset penjualan di masa pandemic Covid-19 di Cozy Time Café Tomohon. Penelitian ini bertujuan untuk menjelaskan dan menganalisis bisnis konvensional di masa pendemi Covid-19 dan menjelaskan serta menganalisis strategi manajemen Cozy Time Café di masa pandemi Covid-19. Metode penelitian yang digunakan dalam penelitian ini yaitu metode kualitatif dengan jumlah informan sebanyak 18 orang yang terdiri dari; pemilik usaha, 2 orang karyawan, dan 15 orang pengunjung. Hasil dari penulisan artikel ini adalah pendemi Covid-19 sangat berpengaruh terhadap pendapatan harian juga bulanan dari Cozy Time Café dibandingkan sebelum adanya pandemi Covid-19. Sehingga, café ini gencar menggunakan media online dalam hal ini media sosial untuk mengajak semua pelanggan, melakukan promosi akan menu makanan dengan varian - varian terbaru serta pemasaran kepada pelanggan - pelanggan baru. Hasilnya adalah penggunaan media sosial sangat efektif karena dalam waktu relatif singkat bisa menjangkau semua pelanggan dan mendapatkan pelanggan baru.
STRATEGI PENATAAN RUANG BERBASIS MASYARAKAT DALAM PEMBANGUNAN BERKELANJUTAN DANAU TONDANO KABUPATEN MINAHASA Sorongan, Elro Garry; Karwur, Denny; Kalangi, Johny A. F.
AGRI-SOSIOEKONOMI Vol. 18 No. 2 (2022)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v18i2.55170

Abstract

This research aims to analyze community-based spatial planning strategies in the sustainable development of Lake Tondano, Minahasa Regency. The method used in this study is a quantitative descriptive method which aims to describe the systematics, accuracy, accuracy, conditions and potentials including spatial problems in the management of sustainable development of Lake Tondano in Minahasa Regency. The sample used in this study amounted to 30 people with a sampling technique that is purposive sampling. Data collection was carried out by means of interviews, questionnaires and documentation which were analyzed using SWOT analysis, namely identifying external factors and internal factors regarding community-based spatial planning in the sustainable development of Lake Tondano in Minahasa Regency. The results of this study indicate that in the spatial planning process for the sustainable development of Lake Tondano in Minahasa Regency, there is no policy or local government regulation that specifically regulates it. The priority strategy in order to organize community-based space in the sustainable development of Lake Tondano, Minahasa Regency is to formulate a policy on spatial planning for saving and managing Lake Tondano.
Manajemen Pemasaran Online Masa Pandemi Covid-19 di Cozy Time Café Tomohon Boka, Ryalest M. B.; Mokalu, Benedicta J.; Kalangi, Johny A. F.; Boka, Ronald Y.
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 12 No. 2 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini berisi pembahasan tentang manajemen pemasaran online dalam meningkatkan omset penjualan di masa pandemic Covid-19 di Cozy Time Café Tomohon. Penelitian ini bertujuan untuk menjelaskan dan menganalisis bisnis konvensional di masa pendemi Covid-19 dan menjelaskan serta menganalisis strategi manajemen Cozy Time Café di masa pandemi Covid-19. Metode penelitian yang digunakan dalam penelitian ini yaitu metode kualitatif dengan jumlah informan sebanyak 18 orang yang terdiri dari; pemilik usaha, 2 orang karyawan, dan 15 orang pengunjung. Hasil dari penulisan artikel ini adalah pendemi Covid-19 sangat berpengaruh terhadap pendapatan harian juga bulanan dari Cozy Time Café dibandingkan sebelum adanya pandemi Covid-19. Sehingga, café ini gencar menggunakan media online dalam hal ini media sosial untuk mengajak semua pelanggan, melakukan promosi akan menu makanan dengan varian - varian terbaru serta pemasaran kepada pelanggan - pelanggan baru. Hasilnya adalah penggunaan media sosial sangat efektif karena dalam waktu relatif singkat bisa menjangkau semua pelanggan dan mendapatkan pelanggan baru.