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Khoyyimah, Khoyyimah
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Economics, Econometrics & Finance

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Students' Perception of the Implementation of Student's Presentation Method: A Case Study on Structure Class of English Department at University of Muhammadiyah Malang Khoyyimah, Khoyyimah; Lestiono, Riski
Celtic: A Journal of Culture, English Language Teaching, Literature and Linguistics Vol 2, No 1 (2015): June 2015
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2041 KB) | DOI: 10.22219/celtic.v2i1.4678

Abstract

Students' Perception of the Implementation of Student's Presentation Method: A Case Study on Structure Class of English Department at University of Muhammadiyah Malang
Pengaruh Harga, Online Customer Rating, Online Customer Review, Dan E-Service Quality Pada Keputusan Pembelian Pada E-Commerce Shopee (Studi Pada Mahasiswa Universitas Islam Malang) Khoyyimah, Khoyyimah; Rachma, N; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to understand how price, online customer reviews, online customer ratings, and e-service quality affect consumers' decisions to buy from Shopee (a study conducted among Universitas Islam Malang students). There are about 115 samples that are used using the Malhotra rumus. Data is obtained by using the purposive sample technique to interview students at Universitas Islam Malang. Uji validitas, uji reliabilitas, uji normalitas, uji asumsi klasik, uji analisis regresi linear berganda, uji f, uji t, and uji koefisien determinasi (R2) are among the data analysis tools used in this study. The study's findings indicate that, all at once, price, online customer reviews, online customer ratings, and e-service quality have a positive and significant impact on buyers' decisions. Additionally, each independent variable has a parsimal impact on the dependent variable.  Keywords : Price, Online Customer Rating, Online Customer Review, E-Service Quality dan Purchasing Decision.
Co-Authors Rachma, N Ramadhan, Tri Sugiarti Riski Lestiono